Experience

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  Duff Capital Investors

  • Hattiesburg, Mississippi, United States

  • Social Media Manager

    • Apr 2023 - Present
    • Hattiesburg, Mississippi, United States

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  Inked. Influencer Commerce.

  • Bowling Green, Kentucky, United States

  • Social Media Marketing Specialist

    • Jul 2022 - Mar 2023
    • Bowling Green, Kentucky, United States

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  Research and Business Development Center

  • Rexburg, Idaho, United States

  • Final Deliverable

    • Sep 2021 - Dec 2021
    • Rexburg, Idaho, United States

    • Communicated on Slack with team + mentor daily• Planned measurable goals • Increased research skills• Attended weekly client + team meetings• Created Final Deliverables to present to client

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  Hair By Steph

  • Bowling Green, Kentucky, United States

  • Content + Brand Creator

    • Sep 2021 - Dec 2021
    • Bowling Green, Kentucky, United States

    • Developed brand style guide using Adobe Photoshop and Canva to standardize brand communications and presence• Created and managed Tik Tok and Instagram accounts, posting beauty content with pictures, videos, captions, and hashtags • Employed social media marketing strategies, including post timing and hashtag optimization, to maximize brand awareness and engagement• Launched ads on Instagram & Facebook using Ads Manager, reaching over 800 new accounts and engaging with over 160 accounts

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  Helping the Universe

  • Bowling Green, Kentucky, United States

  • Web Developer

    • Sep 2021 - Dec 2021
    • Bowling Green, Kentucky, United States

    • Used HTML & CSS to build a nonprofit website from scratch• Created website style guide and logo using Adobe Photoshop

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  Nomaad Apparel

  • Rexburg, Idaho, United States

  • Chief Marketing Officer

    • Jan 2021 - Apr 2021
    • Rexburg, Idaho, United States

    • Conducted surveys through Google Forms to pinpoint the market segment and to price products effectively• Created and managed Instagram account and Facebook pages, posting pictures of embroidered beanies models to improve brand awareness, increasing apparel sales by 350%, website traffic by 50%, and social media interactions by 40%• Designed product ads using Facebook Ads Manager and organized product promotions, boosting revenue by 250% and accounts reached by 30%

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  Great Scott's

  • Rexburg, Idaho, United States

  • Consumer Behavioral Research Analyst

    • Jan 2020 - May 2020
    • Rexburg, Idaho, United States

    • Observed and collected data from consumers to characterize the current market and develop customer profiles• Developed marketing incentives, such as giveaways and coupon/promotional deals, using consumer survey results• Presented key insights to executive for potential adjustments to business strategy

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  Orchestra Kentucky

  • Bowling Green, Kentucky, United States

  • Financial Reporting Specialist

    • Jan 2020 - Apr 2020
    • Bowling Green, Kentucky, United States

    • Used Microsoft Excel formulas, pivot tables, and graphs to automatically generate financial reports for Orchestra Kentucky

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  Let's Get Cozy

  • Rexburg, Idaho, United States

  • Amazon Marketing Affiliate

    • Sep 2019 - Dec 2019
    • Rexburg, Idaho, United States

    • Partnered with Amazon by creating and operating a blog hosting personal Amazon reviews for chunky knit blankets• Increased website traffic using special keywords and Google Ads + Analytics

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  Gordon Ford College of Business at Western Kentucky University

  • Bowling Green, Kentucky, United States

  • MBA Office Assistant

    • Sep 2017 - May 2019
    • Bowling Green, Kentucky, United States

    • Coordinated MBA office communications• Organized students' files and managed grades• Used Canva advertising tool to create ads for graduate workshops and attended career fairs

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  SONIC Drive-In

  • El Dorado, Arkansas, United States

  • Car Hop

    • Aug 2015 - Aug 2018
    • El Dorado, Arkansas, United States

    • Worked well under high pressure conditions while fulfilling orders and mentally calculating change • Brought a friendly customer service presence boosting traffic and increasing sales

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  Possibilities Salon

  • El Dorado, Arkansas, United States

  • Salon Assistant

    • Apr 2015 - Aug 2015
    • El Dorado, Arkansas, United States

    • Scheduled appointments• Organized products on display • Used creativity to come up with different bridal hair styles for a bridal party and executed it

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  South Arkansas Symphony Orchestra

  • El Dorado, Arkansas, United States

  • Office Assistant

    • May 2013 - Aug 2013
    • El Dorado, Arkansas, United States

    • Organized and filed sheet music• Used communications such as phone, email, and mail • Updated excel spreadsheets