Bio
Experience
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Measurebyte
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Cape Town, Western Cape, South Africa
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Head of technical delivery
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Jul 2022 - Present
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Cape Town, Western Cape, South Africa
As the head of technical delivery at Measurebyte I find and implement solutions to the challenges our clients experience with their marketing data including: - Interacting with domain architects to realise their digital marketing measurement projects - Building data pipelines, data warehouses & data lakes (with experience in GCP, Snowflake, AWS, Azure, Fivetran, Funnel IO, Supermetrics) - Developing SQL queries to centralise data across all media and web sources ( Meta. Google, X/Twitter, TikTok, LinkedIn, Snapchat, HubSpot, Shopify, GA4, AdobeAnalytics AppsFlyer, Search Console) - API integrations and custom WebApp solutions - Dashboard & data visualisation (Looker Studio, Power BI, Tableau) - Using insights derived from data to help drive client decision making & digital marketing strategyClients include: - Showmax - Sanlam - Santam - PropData - Seeff - DealX - StructureIt - Morningstar
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Hoorah Digital Consulting
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Cape Town
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Data and Insights Lead
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Apr 2018 - Aug 2022
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Cape Town
Past clients included: - Nedbank - DSTv - MiWay Blink - GIBS Business School - Hi-Tec [eCommerce] - Ocean Basket - Kena Health - IQ Academy - Sanofi
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Webgrowth
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Cape Town
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Digital Marketing Intern
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Nov 2017 - Apr 2018
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Cape Town
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AAA School of Advertising
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Cape Town Area, South Africa
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SMAP Student
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Jan 2017 - Dec 2017
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Cape Town Area, South Africa
The SMAP course allows students to further their skill-set by learning Marketing at AAA school of advertising. Enrolled SMAP students must complete the final (3rd) year of marketing at AAA.
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Freelancer
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Cape Town
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Illustrator
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Jan 2013 - Dec 2016
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Cape Town
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Stellenbosch Academy of Design and Photography
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Stellenbosch
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BA Applied Design
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Jan 2007 - Dec 2012
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Stellenbosch
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Education
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2017 - 2017AAA School of Advertising
Diploma, Marketing -
2008 - 2012Stellenbosch Academy
Bachelor's degree, Design and Applied Arts -
1995 - 2005Bridge House School
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