Experience

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  Connatix

  • Miami, Florida, United States

  • Strategic + Indie Agency Sales Lead

    • Jul 2023 - Present
    • Miami, Florida, United States

    Leading indie agency and strategic clients direct ad sales and partnerships, national territory for Connatix. Connatix offers OLV programmatic supply of many of the world’s leading publishers. Also offers contextual / Audience Targeting, High Impact, and CTV/OTT.

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  Women in Sales

  • Miami, Florida, United States

  • Member

    • Jun 2023 - Present
    • Miami, Florida, United States

    Women in Sales is an open and inclusive space where global members can connect with their peers, seek out job opportunities, share valuable resources, and uplift one another. They host in-person events, webinars, create educational content, and provide dedicated spaces to better serve members including leadership, motherhood/parenthood, and career search resources.

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  Spotify

  • Miami, Florida, United States

  • Client Partner

    • Sep 2021 - Jun 2023
    • Miami, Florida, United States

    • Led successful launch of the Podcast ad sales product, resulting in record profits and year-over-year goal increase.• Developed and implemented sales strategies, pricing, and education initiatives to drive sales growth.• Cultivated and maintained strong client relationships, delivering in-depth sales narratives, data, insights, and research.• Collaborated with cross-functional teams to execute successful campaigns and ensure compliance with operational processes.

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  IMS Internet Media Services

  • Miami, Florida, United States

  • Sr. Client Partner TikTok / Gaming / CTV

    • Nov 2019 - Aug 2021
    • Miami, Florida, United States

    IMS partners with the top media platforms in the world enabling marketers to reach premium audiences throughout their consumer journey.• Platform representations: TikTok, Pluto TV, Spotify, Warner Music, Snapchat, Twitch, Electronic Arts, Activision Blizzard Media/King.• CTV / programmatic services US/Latam• Offline media planning and buying throughout Latam Leading digital and offline regional key accounts. Developing business, increasing client revenue, quota and pipeline generation, and training agency teams on product capabilities and benefits. Currently focusing on TikTok

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  Publicis Groupe

  • Miami/Fort Lauderdale Area

  • Regional Media Supervisor

    • Oct 2018 - Nov 2019
    • Miami/Fort Lauderdale Area

    • Develop full funnel media strategy and planning of offline and online campaigns in key LATAM markets for major Luxury beauty brands (fashion, fragrances and cosmetics) and CPG food company Mondelez• Support local markets in merging regional and local initiatives. Oversee day-to-day campaign execution and ensuring campaigns deliver KPIs• Negotiations with providers and partners to achieve best deals and opportunities for managed accounts• Create team processes and coordinated off-shore ad-ops teams for online and offline campaigns

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  Havas Media Miami

  • Miami/Fort Lauderdale Area

  • Senior Social Media Specialist

    • Aug 2017 - Sep 2018
    • Miami/Fort Lauderdale Area

    • Lead strategic thinking and delivery of results based on data-driven campaigns for retail brands.• Plan and execute successful marketing strategies based on specific KPIs determined by clients needs. • Supervise, optimize and report on campaigns with actionable data from social media, marketing and web analytics platforms. • Explore new technologies and tools to ensure the right data directs decision making.

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  NM+U (formerly Navigant Marketing)

  • Miami/Fort Lauderdale Area

  • Marketing Manager

    • Sep 2016 - Aug 2017
    • Miami/Fort Lauderdale Area

    • Develop and implement strategic marketing and communications solutions for international franchise brands, across Latin America, Middle East and Canada while maintaining a consistent brand persona throughout all promotional, branding and digital activities.• Oversee all strategy and planning for brands and serve as team leader for initial touch point and executions.• Led digital campaigns and develop strategic targets in social media channels. Increase engagement and brand awareness with data driven performance campaign strategies.

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  One Twelfth Inc.

  • Miami/Fort Lauderdale Area

  • Digital Marketing Manager

    • Mar 2015 - Aug 2016
    • Miami/Fort Lauderdale Area

    Digital Marketing Manager of key accounts.• Rabinovici & Associates digital and business development partner.• Lead strategic thinking and delivery of results based on data-driven campaigns.• Guide teams to execute successful marketing strategies based on awareness and lead generation efforts for brands. • Supervise, optimize and report on campaigns with actionable data from social media, marketing and web analytics platforms. • Explore new technologies and tools to ensure the right data directs decision making.• Improved processes within the organization to ensure effective use of resources, tools and technologies. • Train/mentor new team members.

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  REINV3NT Publicidad

  • Cali, Colombia

  • Account Executive

    • May 2012 - Jan 2015
    • Cali, Colombia

    Led and implemented B2C and B2B campaigns for Colombian national brands such as Brilla, JGB, Imbanaco Medical Center, Dulces del Valle, Metrocali, DirecTV, Food CO, Adam Milo, Agroriocas and Licores del Valle.Led scrum meetings, assisted the development of ideas and delegated project tasks within a team of 7 graphic designers and 3 web programmers.Implemented consumer engagement strategies, supervising the production of printed collateral material and installation of BTL activities. Maintained constructive and proactive relationships with vendors.Responsible for optimizing client marketing budgets to meet budgeting objectives and maintain agency competitiveness.Managed direct relationships with media agencies in order to grow strategic alliances and maintain consistent guideline implementation throughout each campaign.Professional Achievements• Developed branding visual and communication concept of Natsucar for Food Co. achieving positive response from the international market.• Developed branding visual and communication concept Rum Marqués del Valle.• Responsible for the successful Christmas Season launch of Dulces del Valle with activities and incentives throughout points of purchase.• Implemented endomarketing campaigns for DirecTV.• Successfully executed the relaunch of Mystic Condoms throughout ATL, BTL and Digital campaigns.