Experience

• 

  VulaCoin

  • Product Lead

    • Jan 2024 - Present

• 

  Circulor

  • Product Designer

    • Feb 2022 - Jan 2024

    As a Product Designer at Circulor, my primary focus is on catalyzing the company's growth and enhancing the capabilities of the product team. I'm dedicated to the evolution of Circulor's digital product passport and internal systems, aligning them with the company's strategic objectives. I drive the product development process, from concept to deployment, with a user-centric approach. By working closely with cross-functional teams, I ensure that our products are innovative and market-responsive, while also being intuitive and user-friendly. This pivotal role empowers Circulor to make substantial strides in the realm of sustainable supply chain solutions and reinforce our commitment to creating a more transparent and ethical global supply network.

• 

  Vula

  • Cape Town, Western Cape, South Africa

  • Product Lead

    • Mar 2020 - Jan 2022
    • Cape Town, Western Cape, South Africa

    Android and iOS apps that facilitate medical referrals from primary health workers to specialists. Includes ophthalmology, orthopaedics, dermatology, HIV, and more. Aimed at health workers in the developing world.

• 

  Kin

  • Cape Town Area, South Africa

  • Product Designer

    • Aug 2018 - Feb 2020
    • Cape Town Area, South Africa

    Managing money with people, especially those you love, can be hard. At Kin we try to ease some of that friction by providing shared visibility of joint finances. As a product designer, I am involved in end to end product design using agile and lean methodologies. My role is to apply a user centered design and data driven approach to develop and implement user experiences and interfaces, across the web and mobile platforms, which drive user engagement and behaviour towards managing shared finances in a seamless and enjoyable manner.

• 

  Hammerhead

  • Designer / Sales Director

    • Mar 2017 - May 2019

    Hammerhead is an award winning cycling tech company based in New York and India. I joined the team ahead of the release of their second product and helped to design, drive and maintain the launch of the Karoo cycling computer. I was instrumental in running a very successful pre-order campaign and e-commerce site.

• 

  S-RM - Business Intelligence, Risk Management & Cyber Security

  • Cape Town

  • Marketing & Design Associate

    • Dec 2015 - Mar 2017
    • Cape Town

    S-RM combines business intelligence with risk consulting, to help our clients understand the risks to their business and to identify and implement the most effective means of mitigation. We provide intelligence to compliance departments, strategy teams and legal counsel. This intelligence feeds into risk mitigation plans which we develop and implement to help corporate and private clients protect their assets (people, brand, products, data and reputation). S-RM has a highly experienced management team with deep knowledge of the business intelligence and risk consulting industries. Our employees have a diverse set of professional backgrounds, including academia, military intelligence, strategic consultancy, journalism, and finance. We provide customised services to clients within industries where generic solutions are too common. Our vision is to be the best intelligence and risk management business, recognised for quality, agility and innovation in our services and our people.

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  Switch Branding and Design

  • Cape Town Area, South Africa

  • Middleweight designer

    • Mar 2015 - Nov 2015
    • Cape Town Area, South Africa

    Responsibilities include branding and visual identity development, brand positioning and maintaining brand identity across the conception, production and editing of print collateral, copy, illustration, information graphics and interior branding, installations and signage.