Experience

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  ClickThrough Marketing

  • United Kingdom
  • Advertising Services
  • 1 - 100 Employee

  • Strategy & Performance Director

    • Apr 2023 - Present

  • Head of Content

    • May 2021 - Apr 2023

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  Portmeirion Group Limited

  • Stoke-on-Trent, United Kingdom

  • Digital Marketing Manager

    • Feb 2020 - Apr 2021
    • Stoke-on-Trent, United Kingdom

    Delivering digital transformation, implementing best practice processes, and creating an integrated marketing strategy for the Group’s six brands. On-boarding and managing Digital Marketing and Studio teams, working with agency partners and assisting with brand identities.

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  iProspect

  • Stafford, Staffordshire, United Kingdom

  • Content Marketing Manager

    • Jan 2018 - Feb 2020
    • Stafford, Staffordshire, United Kingdom

    Managing content ideation, creation and amplification across 12 B2B, B2C and eCommerce clients, and creating on and off-page optimised content campaigns to drive growth. Working with SEO, PPC and Paid Social teams, delivering Outreach activities, conducting client presentations and managing a Content team.

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  we are aspire

  • Newcastle-under-Lyme, Staffordshire, United Kingdom

  • Digital Content Coordinator

    • Apr 2017 - Dec 2017
    • Newcastle-under-Lyme, Staffordshire, United Kingdom

    Developing SEO and Content strategies across three brands, implementing paid and organic Social Media campaigns, running PPC activity and liaising with internal and external stakeholders.

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  bet365

  • Stoke-on-Trent, United Kingdom

  • Sub-Editor

    • Nov 2015 - Mar 2017
    • Stoke-on-Trent, United Kingdom

    Creating compliant promotional content for bet365 gaming websites covering four markets and 17 languages. Designing and delivering promotional customer emails, and liaising with internal stakeholders and teams.

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  RefTech

  • United Kingdom
  • Events Services
  • 1 - 100 Employee

  • Digital Marketing Manager

    • Apr 2015 - Nov 2015

    * Researching and creating content for trade publications* Creating white papers and how-to guides* Developing and implementing company tone of voice* Optimising and generating content across company sites* Creating and managing company blogs* Implementing email content, design and campaigns* Managing company social media channels* SEO* Analysis and reporting* Building brand awareness* Implementing a combative marketing strategy* Local PR duties

  • Content Manager

    • Oct 2014 - Apr 2015

    * Producing content for several trade publications, including regular columns in Conference News, ITCM and M&IT* Creating industry white papers and how-to guides* Developing and implementing a content strategy and editorial calendar* Running social media channels* Responsible for local PR

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  Phones 4u

  • Content Analyst

    • Sep 2014 - Sep 2014

    * Using Google Analytics to monitor metrics including; sessions, pages per session, average session duration, mobile users and users to identify trends and audience behaviour* Tracking the data within a Microsoft Excel report, with the findings acting as the basis for a combative content strategy and editorial calendar

  • Online Content & Copywriter

    • Aug 2013 - Aug 2014

    * Generating blog content in the brand tone of voice, using Wordpress and Pixlar* Writing product descriptions, landing pages, email, POS and SEO copy* Interviewing acts at the Phones 4u Arena and writing the editorial* Writing scripts and filming reviews adjacent to editorial reviews, guides, news and features* Building relationships with third parties in the technology sector and writing guest blogs

  • SEO Executive

    • Nov 2012 - Aug 2013

    * Practicing white-hat SEO* Building and maintaining relationships with third parties for link building* Carrying out keyword research and tracking keyword performance* Optimising and analysing domain pages* Writing meta descriptions and SEO copywriting

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  Zeus Public Relations

  • Congleton

  • PR & Social Media Executive

    • Jan 2012 - Aug 2012
    • Congleton

    * Responsible for multiple accounts across the beauty and lifestyle sector* Gaining coverage at a local and national level over a variety of mediums, including print, online and broadcast* Developing and building on relationships with key journalists and bloggers in both the consumer and B2B sectors* Working with celebrities for client endorsements* Writing press releases* Setting up and running client social media channels

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  The Sentinel

  • Freelance Journalist / Features Writer

    • Aug 2009 - Dec 2011