Experience

• 

  Massachusetts School Building Authority (Msba)

  • Website Content Manager

• 

  St. John's Prep

  • Morocco
  • Primary and Secondary Education
  • 300 - 400 Employee

  • Assistant Director of Digital Marketing

    • Nov 2021 - Present

  • Digital Marketing Manager

    • Jul 2017 - Nov 2021

• 

  Digital Marketing Consulting

  • Salem, MA

  • Consultant

    • Apr 2016 - Present
    • Salem, MA

    - Advise clients on brand awareness through social media best practices- Build a comprehensive strategic plan and a unique voice across social media platforms that compliment offline marketing efforts- Synergize brand content and ROI through complex data analysis- Write, edit and design content copy and imagery in keeping with brand standards

• 

  Beth Israel Deaconess Hospital-Needham

  • Needham, MA

  • Digital Marketing Specialist

    • Aug 2015 - Apr 2016
    • Needham, MA

• 

  Salem State University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Staff Associate, Social Media

    • Oct 2014 - Aug 2015

    - Utilizes existing and developing social media tools to initiate, promote, and steward relationships with alumni, donors and friends of the university- Content provider, editor and project manager on the university's comprehensive campaign website, salemstatereasons.com- Content provider and editor for the development and maintenance of the alumni affairs webpages- Editor and project manager for all email marketing with alumni and friends constituents through institutional advancement's outreach tool, NetCommunity- Handles all event communications deliverables in coordination with the university's marketing and communications office; e.g. programs, invitations, posters, brochures, save the dates, etc.

  • Staff Assistant, Social Media

    • Oct 2011 - Oct 2014

    - Developed and implemented a comprehensive social media strategy for the alumni association.- Utilizes existing and developing social media tools to initiate, promote, and steward relationships with alumni, donors and friends of the university.- Project manager on the development and design for the university's comprehensive campaign website, salemstatereasons.com.- Oversees advocacy, writing editorial, community outreach efforts, promotions, and fundraising initiatives across social media channels- Works in partnership with institutional marketing staff to develop and maintain social media policies for advancement communications.- Responsible for the development and maintenance of the alumni affairs and annual giving webpages.- Responsible for the email marketing with alumni and friends constituents through institutional advancement's outreach tool, NetCommunity.

• 

  Boston University Athletics

  • Greater Boston Area

  • Assistant Director - Athletic Communications

    • 2006 - Oct 2011
    • Greater Boston Area

    - Create and edit content for publications, e.g. media guides and newsletters for multiple Division I athletic teams.- Operate sporting events as the point person for reporters, television crews and facilities to ensure the event runs smoothly, e.g. pre-game set-up, in-game statistics and post-game press conferences.- Coordinate interviews for players and coaches with local and national media outlets to generate publicity for BU’s athletic teams.- Write AP-style press releases, game recaps and previews for GoTerriers.com and Boston print media.- Hire, manage and delegate game day staff, responsible for the distribution of official game statistics.- Train student-athletes on how to speak with reporters and television crews to make certain they were comfortable in front of the camera and were always prepared to answer questions regarding their on-field performances.- Serve as the liaison with vendors to coordinate payment and delivery of printed materials.

• 

  Boston College

  • Media Relations Assistant

    • 2005 - 2006

    - Coordinated media interviews and press conferences for the women’s basketball team through the NCAA Division I Sweet Sixteen.- Produced media guides for women’s soccer, men’s and women’s cross country and track & field, softball and golf.- Produced game summaries and press releases for assigned teams, which were distributed to media outlets.- In charge of hiring game day staff and overseeing game day media relations operations.- Arrange interviews between football players and coaches with local TV and print media during weekday practices.

• 

  New England Patriots

  • Marketing Intern

    • May 2003 - Aug 2003

    - Management of Onyx database, an inventory and client management system containing all Patriots, Revolution and Gillette Stadium clients.- Prepared marketing materials including: roster cards, game notes, and hospitality passes.- Assisted on gamedays with implementation of promotional and hospitality elements included in sponsorship agreements and assisted with customer service issues.

• 

  FleetCenter

  • Intern

    • 2003 - 2003