Experience

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  TJX Companies

  • Communications and Media Manager

    • Oct 2007 - Feb 2008

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  Tweeter

  • VP of Marketing

    • Aug 2006 - Aug 2007

    Direct the initiatives of all marketing functions and ensure they align with company goals. Develop and coordinate the strategies and messaging for Media, Direct Marketing, PR and In-store programs to deliver a consistent and compelling message to consumers. • Strategic Media Plan Development: Author of multi-media holiday effort that increased brand awareness and led to unprecedented 14% increase in TV unit sales. • Project Management: Led cross-functional teams to deliver initiatives that support multiple business lines throughout the organization. • Creative Development: Responsible for generating data and insight to drive creative process. Initiated timely, cost-effective research and analytics programs to highlight and differentiate Tweeter’s position in the market. • Department Management: Responsible for 20 employees within the Marketing organization. Optimized and reconciled $42 million marketing budget.

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  Hill, Holliday

  • VP, Group Media Director

    • Mar 1993 - Jul 2006

    Dunkin’ Donuts, Massachusetts State Lottery, Bob’s Stores• Primary client and vendor contact, managing day-to-day operation of annual $170 million media spend• Delivered innovative, targeted, business-building media solutions that drove double-digit comp sales figures• Instrumental in creating and successfully launching brand repositioning for Dunkin’ Donuts – America Runs on Dunkin’ campaign• Managed team of 14 people, fostering integration and accountability across 3 regional offices • Proficient in planning and buying multiple media channels including: TV, Radio, Outdoor, Newspaper, Magazines, Online and Emerging Media • Knowledgeable in both National and Local forms of media Led the Dunkin’ Donuts account to two “Media Plan of the Year” awards from MediaWeek Magazine. America Runs on Dunkin’ campaign captured “Best Repositioning” from QSR Magazine and Marketer of the Year, Hatch 2006.