Bio
Experience
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IDEA Crna Gora
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Podgorica, Montenegro
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Trade Marketing Specialist
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Nov 2023 - Present
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Podgorica, Montenegro
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Marketing Coordinator
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Jan 2022 - Oct 2023
- Achieving a significant increase through targeted strategies and enhancing customer experience: Accelerated lead-to-sale conversion.- Fostering product innovation through insightful market analysis.- Continuous data-driven analysis of marketing effectiveness, delivering significant improvement in campaign ROI in 6 months;- Increasing online leads by skyrocketing website traffic via savvy digital and SEO tactics.Highlights:- Orchestrated the highly successful "Drive the Future" event, introducing new models like Renault Austral, Renault Megane E-Tech, and Dacia Spring, reinvigorating the brand's image.- Led the complete revamp of the Nissan brand website and transformed online presence, ensuring it stood out as a cutting-edge online platform. The launch event for the Nissan X-Trail was a major hit!
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Sales and Marketing Director
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Sep 2014 - Dec 2021
- Software adoption boost: Uplifted "Katalog propisa" software adoption by 20% through comprehensive user training and presentations.- Lead generation surge: Achieved a 15% increase through strategic campaigns and amplified social media presence.- Improved ad conversions: Boosted ad conversions by 25% and campaign efficacy by 30% with targeted audience strategies.- Enhanced website engagement: Improved website engagement by 20% using insights from Google Analytics.- Elevated customer engagement: Enhanced customer engagement by 10% through impactful email marketing strategies.
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Education
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2010 - 2014Faculty of Economics Podgorica
Bachelor of Economics -
2014 -Faculty of Economics Podgorica
Master studies in Marketing and Business
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Industry Focus. “Retail”
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