Experience

• 

  The Residence at Littledale

  • Manager of Client and Community Involvement

    • Jan 2024 - Present

• 

  Eclipse Stores Inc.

  • Marketing Coordinator

    • Aug 2022 - Nov 2022

    - Developed and executed marketing strategies to maximize both brick-and-mortar and online performance- Developed strategic marketing plans and schedules by using performance data and analytics to guide decisions- Developed, executed, and managed all email marketing and social media campaigns, including copywriting- Worked with the eCommerce team on the redevelopment of the Eclipse website- Coordinated promotional events for brick-and-mortar stores- Styled outfits for website, email, and social campaigns- Planned and assisted with photoshoots- Managed SEO, affiliate, and SEM marketing- Lead weekly strategy meetings to plan for upcoming events, campaigns, and promotions- Responsible for all press releases and work with media- Worked with the marketing team to ensure consistent messaging across all channels- Increased social revenue by 537%

• 

  Reflective Marketing

  • Account Manager

    • Apr 2021 - Aug 2022

    - Acted as the main point of contact in all matters relating to paid advertising client accounts- Built and strengthened client relationships to achieve long-term relationships partnerships- Developed strategic marketing plans, set Success KPIs, and ensured they were being met and exceeded- Worked with media buying, ISA, and other internal teams to reach clients' goals- Consistently spotted opportunities to upsell/cross-sell that helped clients achieve their goals or solve their challenges. This came from regular, in-depth conversations with clients about their business, and a level of trust built- Managed all client advertising budgets- Researched, developed, and implemented a client retention strategy (with timeline, milestones, activation, and check-in points), to ensure we maintained satisfied clients and ensured their continued business- Researched, developed, and implemented a client referral system to generate new business from happy clients- Developed a Framework for Account Management that includes processes all AMs should follow to effectively manage their client base- Created SOPs for onboarding, set-up, strategy, launch, retention, referral, and AM framework- Consistently above 90% client retention rate

• 

  Rise Gardens

  • Content Creator, Photographer & Brand Ambassador

    • Sep 2020 - May 2022

• 

  The Little Sparō

  • St John’s, Newfoundland and Labrador, Canada

  • General Manager & Social Media Manager

    • Jun 2020 - Apr 2021
    • St John’s, Newfoundland and Labrador, Canada

    - Established the restaurant's business plan by surveying demand; conferring with the community, identifying and evaluating competitors; preparing financial, marketing, and sales projections, analysis, and estimates- Responsible for all social media management, advertising, and marketing- In-depth knowledge of budgets, inventories, and cost controls for FOH and BOH- Maintained customer satisfaction by monitoring, evaluating, and auditing food, beverage, and service offerings; initiating improvements; building relationships with VIPs and all guests- Maintained operations by implementing policies and SOPs; implementing production, productivity, quality, and customer service standards; determining and implementing system improvements- Accomplished restaurant objectives by recruiting, selecting, training, assigning, scheduling, coaching, and disciplining management staff; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures- Jumping into any position; bartender, hostess, dishwasher, server; should we be down a team member

• 

  Boca Tapas Bar

  • Front Of House Manager

    • May 2017 - Jun 2020

• 

  Mitsubishi Motors North America, Inc.

  • Sales Consultant

    • May 2015 - May 2017

• 

  Raymonds Restaurant Group

  • Front of House

    • Nov 2013 - Sep 2016