Okay, let’s tackle this. So Stan has 42 years of experience in retail and small business, which is a significant amount of time. His expertise in areas like social media, strategic planning, and e-commerce is also valuable. However, his Master’s degree is in Engineering, not business or marketing. That might put him slightly below the average rate for business strategists or marketing experts. Considering his experience and skills, I would estimate his hourly rate to be around $120, which is slightly below the national average for small business owners and entrepreneurs with similar experience and skills.