Experience

• 

  MSHS

  • United States
  • Engines and Power Transmission Equipment Manufacturing
  • 300 - 400 Employee

  • Senior Marketing Manager

    • Apr 2023 - Present

  • Brand Communications Manager

    • Jun 2021 - Apr 2023

    Brand and Communications marketing for an after-market service company specializing in engine services, control systems, and engineered solutions. Executed brand refresh combining technology, service, and product silos into a framed ecosystem elevating stakeholder and market penetration. Developed modern and engaging brand assets, unified 3 company websites, and implemented internal/communication processes. A strategic and operational marketing leader developing employee culture and brand reputation through sponsorships, sales promotions, print/digital advertising, social strategies, automation technologies, and digital content.

• 

  Resolve Marine Group

  • Miami/Fort Lauderdale Area

  • Brand, Communications & Marketing Manager

    • Jul 2019 - Jun 2021
    • Miami/Fort Lauderdale Area

    Relationship marketing, stakeholder communications, and brand strategy development for global maritime response and services provider elevating brand awareness and industry engagement. Launched global brand refresh and identity utilizing newly developed style guide, aligning vertical markets, developing personas, revamping logos, establishing templates, and guidelines. A hands-on marketing leader managing the global communication ecosystem; website management; social media campaigns, media planning; stakeholder communications; loyalty campaigns; tradeshow/event management; marketing automation and technology services; budget development; market research; and campaign benchmarking and analytics. Developed an effective, forward-thinking 4-person marketing team.

• 

  Network Innovations (NI)

  • Miami/Fort Lauderdale Area

  • Marketing Manager

    • Oct 2014 - Jul 2019
    • Miami/Fort Lauderdale Area

    Direct marketing and brand strategy for global provider of satellite communications products and solutions, driving P&L success and B2B and B2C market awareness. Manage creative strategy and vision; media planning; sales promotions; creative development; integrated communications; social media and digital platforms including 6 websites and micro e-commerce platform; trade show and events strategy; marketing CRM administration; and support services for 450+ sales partners. Manage dotted-line multinational team of 7

• 

  Gibson Guitar Corporation

  • Greater Nashville Area, TN

  • Event Manager

    • Jan 2012 - Oct 2014
    • Greater Nashville Area, TN

    Following 2011 corporate acquisition of Stanton by Gibson Brands, role elevated and expanded to drive global events and trade show strategy for Gibson’s Pro Audio portfolio of Cerwin-Vega!, Stanton DJ, and KRK. Led collaboration to develop, implement, and drive alignment on strategic plans; managed $3M events budget; directed creative vision; managed brand websites and main Gibson social media and division content; negotiated vendor contracts; managed schedules; and coordinated global logistics. Led teams of subcontractors.

• 

  The Stanton Group

  • Channel Marketing Manager

    • Jan 2010 - Dec 2012

    Lead marketing projects in the retail/wholesale channels driving sales, raising brand awareness and introducing new products to market. Along with artist relations and tradeshows, worked within the graphics, web team to present the face of Stanton Group to the world.

• 

  Mapei

  • Deerfield Beach, Florida

  • Marketing Projects Manager

    • Apr 2007 - Dec 2009
    • Deerfield Beach, Florida

    Direct comprehensive brand marketing strategies for the Americas with global supplier of chemical products to the construction industry. Oversaw $3M marketing budget and team of 5 developing brand and trade marketing materials (collateral and point-­‐of-­‐purchase displays) and sales kits via in-­‐house creative management; administering corporate website; executing 25-­‐event annual global trade show strategy; and managing strategic relationships with Lowe’s, Menard’s, RONA, and other major retailers, architects, and strategic partners in US, CA, LA.

• 

  Motorola Mobility

  • Sunrise, Florida

  • Marketing Assistant

    • Jan 2000 - Nov 2005
    • Sunrise, Florida

    Work with field engineering teams tailoring in-country solutions for new product releases. Worked with NASCAR sport sponsorship, managed all group events and shows. Supported international training team for in-country product set up and usage assets.

• 

  The Ritz-Carlton Hotel Company LLC

  • West Palm Beach, Florida Area

  • Food/Beverage

    • Jun 1991 - Feb 1993
    • West Palm Beach, Florida Area

    Fine Dining Service at 5 Star resort, cross trained in 5 departments including Room Service, Banquets, Pool, Bar, Dining. Wine service and standards certified. Participated in Malcom-Balderidge Certification.

• 

  Westin Hotels & Resorts

  • Washington D.C. Metro Area

  • Food and Beverage

    • Sep 1989 - Jan 1991
    • Washington D.C. Metro Area

    Food and Beverage position working in fine dining, banquets, and lobby bar, cross - trained in various outlets