Okay, let’s calculate this. So Souren has 34 years of experience as an entrepreneur, which is a significant amount of time. He has skills like marketing strategy, strategic planning, and product development, which are in demand. However, his experience is not in a traditional corporate setting, but rather as an owner of a business. Location is Watertown, Massachusetts, which is not a major hub for tech or finance. Considering his skills and experience, I would estimate his hourly rate to be around $125, which is slightly below average for a business leader with similar skills and experience. Maybe $150, but considering the non-traditional setting, I'll keep it at $125.