Experience

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  zlait Sports Management Pvt. Ltd.

  • India
  • Business Consulting and Services
  • 1 - 100 Employee

  • Co-Founder | COO

    • Jan 2020 - Present

    • Set-up sports infrastructure consulting, athlete division and marketing division for zlait• Operation and application consulting for sports bodies, brand managers, universities, academies, contractors, architects, owners and entrepreneurs• Drive revenue generation through market share growth strategies for the company • Build and sustain engagement and long-term relationships with new and existing clients• Lead the sales and business development team to ensure pitches and proposals meet the client’s expectations.• Set-up compliances for global tie-ups for partners, finalising product line, network distribution and vendors list for India and Southeast Asia• Managed and executed small-medium-big projects worth $25m+ in five years including international projects• Overlooking talent contracts, club negotiations on talent’s behalf, servicing and tie-ups • Worked closely with the brands in planning and execution of innovative in stadia sports & entertainment branding and activations Pan India• Creating and handling digital platforms for the company and talents for promotions with emphasis on engagement• Endorsed some of the leading “sport for change” organizations in India and globally to put programmes together for change

  • Co-Founder | Head Sports Infrastructure

    • Mar 2018 - Dec 2020

    Key Projects:• Cidco Centre of Excellence, Navi Mumbai: with a project ticket size of $9.5m; played a key role in providing sports consultancy, project management, highest and best use of a land parcel spread over an area of approx. 26 acres• Tripura Tribal Areas Autonomous District Council (TTAADC), Tripura: Used my experience of working with sports bodies to help them charter a road map of sports infrastructure development including use of technology to track athlete growth for the underprivileged and athletes for the next 5 years in phases with an initial ticket size of $2m • Metronomo FC: Played an ownership role of an semi-professional football club playing in adidas creators premier league 2018-20 edition

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  Anglian Management Group

  • New Delhi Area, India

  • Senior Business Development Manager & Head Infrastructure

    • Aug 2015 - Feb 2018
    • New Delhi Area, India

    • Head sports infrastructure division with strategic global tie-ups & operations for brand AstroTurf in India• Curated market study to identify clients and created digital channels to market the brand while keeping budget checks• Executed first Astroturf project in India whereby managed complete sales and execution for the project in partnership with Fraser Edwards USA• Executed sports & entertainment projects worth $4.4m• Developed sponsorship and sales deck for ISL teams, FIFA U17 world Cup, Kabaddi for brands• Managed digital accounts of athletes including player contractsKey Projects:• Reliance youth foundation project, Navi Mumbai: With a project ticket size of $2.4m; played a key role in providing sports consultancy, project management, highest and best use of a land parcel spread over an area of approx. 12 acres• Facilitated and executed “Goals for Girls – Sports for Change” Leadership Program in India for 3 consecutive years. Closed and serviced strategic tie-ups worth €20k for the leadership summit which garnered coverage in India and USA media platforms

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  IOS Sports & Entertainment

  • New Delhi Area, India

  • Senior Executive | Sponsorship & Buisiness Development

    • Aug 2013 - Aug 2015
    • New Delhi Area, India

    • Responsible for generating sponsorship sales for sports and entertainment properties• Conceptualizing and designing sports & entertainment IP’s for accounts of the company• Assisting in-stadia operations in areas related to athletes & celebrities hospitality, in-stadia branding and accreditation• Athlete and celebrities servicing for brands appearance and shoots according to the contractual obligations• Enabled brand collaborations for sports properties in Hockey India League, Indian Super league, Olympians• Built IP’s for brands in conjunction with their brand mantra and target audience

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  Twenty First Century Media

  • New Delhi, Delhi, India

  • Marketing & Operations Coordinator

    • Mar 2013 - May 2013
    • New Delhi, Delhi, India

    • Internship in Pepsi Indian Premier League 2013 Tournament Edition• Hospitality requirements for sports and entertainment celebrities at corporate section of stadium• In-Stadia branding including anti-ambush branding inspections• In-stadia Permissions