Experience

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  HARMAN International

  • Northridge, CA

  • Marketing and Communications Lead

    • Nov 2013 - Present
    • Northridge, CA

    As the marketing and communications lead for the HARMAN Luxury Audio Group, I have the pleasure of working with such prestigious and notable brands as JBL Synthesis, Mark Levinson, Revel and Lexicon. Create and execute the marketing campaigns for HARMAN Luxury Audio Group.Make recommendations and oversee the marketing spend and media buy.Coordinate and produce trade shows.Oversee photo shoots for both product and lifestyle imagery. Provide direction for all photography to ensure that imagery is on brand.Produce all marketing collateral for HARMAN Luxury Audio brands.Provide direction, oversee and update as necessary all HARMAN Luxury Audio websites.Involved with social media presence and produce content to support.

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  Diamond Game Enterprises

  • Chatsworth, CA

  • Corporate Communications Manager

    • Mar 2013 - Sep 2013
    • Chatsworth, CA

    • Create and develop all marketing and communication collateral for both Lottery and Casino divisions.• Write copy, provide art direction, QC content and layout for marketing material including flyers, brochures, website content, promotional pieces and ads. This included a redesign of all marketing material so that it all had a consistent look and contained the necessary information across all pieces.• Compose press releases and route through appropriate channels for approval.• Coordinate and produce all necessary components for trade shows for both Casino and Lottery divisions including booth layout, design of artwork for booth, filling out and maintaining booth forms such as electrical, internet access, and materials handling, and creation of promotional materials and giveaways. Also managed travel arrangements for staff attending trade show as well as coordinated customer events and parties at given trade shows.• Designed, wrote and created company quarterly events presentations for all divisions including Sales and Marketing, Finance, Technology, Human Resources and Corporate.• Provided direction for creation of game videos to technology staff. QC’d for content and flow.• Conceived and produced all of the company’s internal communications including a redesign of the company newsletter.• Authored and distributed email blasts to clientele.• Formulated customer satisfaction surveys and distributed to appropriate clients for feedback. Tabulated data and presented in concise report for executive committee.

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  Harman International

  • Northridge, CA

  • Production Manager

    • Apr 2009 - Feb 2013
    • Northridge, CA

    • Procure necessary information, including images, copy and deliverables to create accurate schedules for all marketing materials for Harman Kardon, JBL, Infinity, AKG and other Harman brands.• Oversee graphic designers, production artists, copywriters, and editorial staff as well as their respective schedules to keep projects moving through the department. Staff consisted of 17 persons.• Work closely with marketing department heads and key stakeholders worldwide to create ads, sell sheets, price lists, catalogs, POS materials, digital assets including but not limited to microsites, web banners and email blasts as well as various other marketing materials needed for trade shows and publications worldwide.• Traffic all projects through the Brand Services department while working closely with the art directors, production artists and editorial and compliance group. Deliver final elements to requestor or directly to publications, display production groups, printers or online content management team. Maintain and provide the media buy assets for online and printed materials for retail and trade in both the US and Europe directly to the traditional or digital publication.• Spec out and arrange for the printing of various marketing material collateral. Obtain bids from printers and conduct press checks for quality. • Create schedules and oversee production on informational product videos for all brands as well as set up and usage videos. Work closely with vendor to create accurate script in the voice of the brand and supervise production through final delivery• Arrange for and obtain translations on a global scale for all media including traditional, digital and video. Route translations through territories for approvals and implement into media.

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  MusicandBrands

  • Beverly Hills, CA

  • Operations and Projects Manager

    • Jun 2008 - Dec 2008
    • Beverly Hills, CA

    • Oversaw the project plans, timelines, budgets and deliverables for all productions.• Worked directly with design and authoring company to execute vision for project. Also worked with print production company to create the key art, packaging and other marketing materials. • Created status reports and led weekly conference call with both local and UK offices.• Instrumental in defining the creative scope for both productions. Worked closely with the Creative Director to bring project in on time and on budget with no compromise on quality.• Researched other platforms including iPhone and game consoles. Further developed games to be implemented on iPhone . Worked with Creative Director to expand ideas to both Wii and DS.• Managed the budgets for productions and then reconciled them upon completion of the projects for the Director of Finance.• Supervised the production of the online demos used for marketing and created necessary material for ESRB to obtain game rating. Worked directly with the ESRB to obtain DVD game ratings.• Conducted research on console game platforms. Have familiarity with Wii, DS, Play It In and Play and Mobile platforms.

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  B1 Media

  • Studio City, CA

  • Freelance Producer

    • Feb 2008 - May 2008
    • Studio City, CA

    • Managed the production of BD-J Blackjack game for Sony’s BD release of “21”, Disney’s “Sleeping Beauty” Dancing game and various standard definition and high definition menu projects.• Interfaced directly with clients, graphic designers, editors, programmers and sound designers.• Created the flowcharts and project plans for the all productions. Managed budgets associated with each project.• Developed creative ideas for “Speed Racer”, “Hancock”, and “Little Mermaid 3” and oversaw pitches to various clients.

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  Deluxe Digital Studios

  • Burbank, CA

  • Production Manager

    • Nov 2002 - Jan 2008
    • Burbank, CA

    • Provide client services for major Hollywood studios in the creation of DVD, HD-DVD, BD and UMD menus, DVD-ROM and Added Value material. Major clients include: Disney, Sony and Lions Gate.• Create timelines, schedules, budgets, workflow processes, flowcharts, QC materials and deliverables for all projects.• Communicate directly and work closely with authoring departments at Deluxe and other vendors for deliveries, QC notes, and special programming needs.• Developed the user experience and game flow for DVD games including Trivial Pursuit 1, Trivial Pursuit 2, Riff and Pirates of the Caribbean Interactive DVD Game. Managed all aspects of game production for both Creative and Authoring group.• Manage both domestic and international projects.• Obtain and track assets for menu and added value productions.• Oversee various production sizes from demo reels to large scale DVD games and BD-J titles.• Responsible for Department billing including budgeting for projects, PO retrieval from clients, billing breakdowns for international projects and forecasting of future revenue.• Worked directly with studios to ensure that Macrovision and CSS encryption were included on their DVD releases to prevent piracy.• Worked with Disney to have watermarks placed directly on their video masters so that they would be able to track where the video came from if it was pirated.

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  Blue Collar Productions, Inc.

  • West Hollywood, CA

  • Producer

    • Mar 2001 - Nov 2002
    • West Hollywood, CA

    • Oversee DVD production, menu design and Added Value creation for studios including DreamWorks, Artisan and Lions Gate.• Provide marketing and publicity departments with necessary DVD and CD-Rom materials.• Oversee the creation of Added Value Material including interviews, audio commentaries, featurettes and DVD games.• Research and recommend Added Value material and design for menus as well as the general flow of each DVD.• Work closely with filmmakers, marketing and operations departments to create best possible DVD within realistic timelines.• Create budgets, timelines and user experience flow for all projects.

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  Artisan Entertainment

  • Manager, DVD Production

    • 2000 - 2001