Experience

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  CompanyWide

  • Greater Boston Area

  • Business Lead Intern

    • May 2017 - Aug 2017
    • Greater Boston Area

    Managed marketing and operations for the online hiring platform in the construction industry. • Led technical and business team of 7 using SCRUM and Agile project management methodologies, setting up team’s short term goals and keeping the project on schedule.• Conducted 50+ customer interviews and user testing to generate insights, which resulted in launching the first version of the online platform.• Developed relationships with construction companies and certification organizations in Greater Boston Area, turning them into business partnerships.

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  Sirisub Housing Development

  • Trang, Thailand

  • Project Manager

    • Jul 2014 - Jun 2016
    • Trang, Thailand

    Oversaw a housing development project, managing the development plan and sales related activities including advertising and customer support.• Managed the supply of construction materials and the hiring of subcontractors; the project was completed three months ahead of schedule, saving over $200K (10% of the construction cost).• Oversaw all marketing plans and sales strategies, selling more than 60% of houses in a first year.• Led a team of 3 sales associate, exceeding sales target by 50% during the introduction period.• Developed the promotional campaign to boost sales during an economic downturn by offering time-limited discounts and free gift packages; the last 20% of housing units were sold within 4 months.

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  Toyota Motor Thailand, Co. Ltd.

  • Bangkok Metropolitan Area, Thailand

  • Product Planner

    • Oct 2011 - Jun 2014
    • Bangkok Metropolitan Area, Thailand

    Managed product life cycle of vans and sub-compact cars, planning core marketing strategies and product features, and forecasting sales.• Developed a plan to introduce a new product in the economy car segment, leading to the highest sales volume among competitors with more than 50% market share.• Saved over $700K by rectifying a production mistake of imported vans, working with two local car conversion businesses.• Initiated a project to introduce a special-edition car by collaborating with engineering and technical teams to develop additional exterior and interior parts; monthly sales increased over 20%.• Assisted the sales department to develop a sales training program, educating over 4,000 sales representatives across the country about new products and their specifications.• Determined preferences of customers and product features for the new generation van by collaborating with Toyota branches throughout Asia to conduct joint research projects.• Conducted thorough research and used the data insights to develop the marketing plan for a new Toyota Commercial Vans; market share increased from 60% to 90%.• Managed the cost reduction program for imported vehicles, utilizing Toyota’s subsidiary to develop a parts localization project; costs were reduced by 10% and jobs were created for a local subsidiary to install seats and interior parts in 1,700 imported vehicles per month.