Experience

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  Crimson Global Academy

  • New Zealand
  • Education
  • 1 - 100 Employee

  • Regional Director of Marketing EMEA

    • Oct 2023 - Present

  • Regional Marketing Manager MENA & Europe

    • Aug 2022 - Sep 2023

  • Regional Marketing Manager MENA

    • Feb 2021 - Sep 2022

    Heading up the regional marketing strategy for Crimson Global Academy in the Middle East & North Africa. Crimson Global Academy (CGA) is a fully registered online high school delivering live, real-time teaching to students right in their own home. CGA aims to inspire the future leaders of tomorrow, create the world's best online school and create a personalised learning experience for each student.

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  NRS Relief

  • Dubai, United Arab Emirates

  • Marketing and Communications Manager

    • Jan 2020 - Jul 2020
    • Dubai, United Arab Emirates

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  Mighty Smalls

  • Dubai, United Arab Emirates

  • Freelance Marketing Services

    • Jan 2018 - Dec 2019
    • Dubai, United Arab Emirates

    Marketing Strategy and implementation or small businesses including:Strategy & BudgetingBrandingCopywritingContent strategyDigital Marketing

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  Ignite Technologies

  • United Arab Emirates

  • Product Marketing Manager

    • Jun 2018 - May 2019
    • United Arab Emirates

    Product Specialist for Chute, a user-generated content aggregator for brands. Working with brands such as Ritz-Carlton, Universal Orlando, Benefit Cosmetics and Wilson to support their content strategy using the platform. Created the educational content for the platform including product overviews, guides, webinars, and how-to videos.Worked with our partners including Hootsuite to tailor content for their customers to understand the value proposition of Chute.Supported the sales team and product engineering team to provide feedback on the product, acting as a liaison between Ignite Technologies and the customers.

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  Virtuzone

  • United Arab Emirates
  • Business Consulting and Services
  • 100 - 200 Employee

  • Group Head of Marketing

    • Oct 2017 - Feb 2018

    Virtugroup is a holding company established in December 2012 with the aim to accelerate the path to profitability and future growth of its individual companies, by boosting operations through ongoing efficiency, innovation and automation.Its current portfolio includes:- Virtuzone Consumer - Freezone, VirtuTech, VirtuDesign, VirtuPRO, VirtuLink, VirtuMail- Virtuzone Business - Next Generation Equity, Mainland, Offshore

  • Marketing and Partnerships Specialist

    • Jun 2017 - Oct 2017

    Virtuzone - a one stop shop to get your business started.Since 2009 Virtuzone's mission has been to make setting up a company in the UAE easier, so that entrepreneurs can focus on running their business.Whether you are a startup, a small business, or an individual simply requiring your own trade license, with Virtuzone you don’t have to worry about red tape stopping you from setting up in the UAE.Virtuzone is known in the market to provide a higher standard of company set-up guidance – without the increased costs. Think of us as your business concierge, with dedicated account managers to answer all your questions and provide full transparency as we liaise with UAE government authorities, so you don’t have to.Your time investment throughout the set-up process? As little as just a few hours.

  • Partnerships Specialist

    • Mar 2017 - Jun 2017

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  Terrapinn

  • United Kingdom
  • Media Production
  • 400 - 500 Employee

  • Marketing Manager

    • Apr 2013 - Dec 2016

    Main achievements• Managed portfolio of events across a variety of industries • Launched several event brands for the first time in the region• Secured and maintained key partnerships with government bodies and key stakeholders• Launched the first rail focused career zone in partnership with the government• Created a new briefing system for sales staff creating sales copy

  • Marketing Executive

    • Jul 2012 - Apr 2013

    Main achievements• Took ownership of the email marketing software for all teams• Wrote content for all industry blogs in the portfolio

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  University of Leeds Marketing Team

  • Student Ambassador

    • 2010 - Jul 2012

    Trained new ambassadors and managed a large team, coordinating university events for potential undergraduates