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Sophie Lenglet
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English Full professional proficiency
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French Native or bilingual proficiency
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Spanish Professional working proficiency
Bio
Credentials
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Introduction à la psychologie à l'Université ComUE Université Fédérale de Toulouse Midi-Pyrénées
France Université NumériqueJun, 2023- Apr, 2026 -
A Design Thinking Approach to Putting the Customer First
LinkedInJul, 2021- Apr, 2026 -
Working with Upset Customers
LinkedInJun, 2021- Apr, 2026 -
Leading in Crisis
LinkedInJan, 2021- Apr, 2026 -
Sheryl Sandberg and Adam Grant on Option B: Building Resilience
LinkedInJan, 2021- Apr, 2026 -
Tony Schwartz on Managing Your Energy for Sustainable High Performance
LinkedInJan, 2021- Apr, 2026 -
Introduction to Hospitality and Tourism Industry
University System of MarylandJul, 2019- Apr, 2026 -
The fundamentals of Hotel Distribution
ESSEC Business SchoolJul, 2019- Apr, 2026 -
Manager Augmenté par l'Intelligence Artificielle ? - Cécile Dejoux
CNAMApr, 2018- Apr, 2026 -
Du Manager Agile au Leader Designer - Cécile Dejoux
CNAMFeb, 2018- Apr, 2026 -
International Leadership and Organizational Behavior
SDA BocconiMar, 2015- Apr, 2026 -
Les Nouveaux Challenges du Marketing de la Grande Consommation
AgroParisTechMar, 2015- Apr, 2026 -
Better Leader, Richer Life - Stewart D. Friedman
The Wharton SchoolFeb, 2015- Apr, 2026 -
Devenir Entrepreneur du Changement - HEC Paris
HEC ParisFeb, 2015- Apr, 2026 -
Du Manager au Leader 2.0 - CNAM Paris - Cécile Dejoux
CNAMFeb, 2015- Apr, 2026 -
Inclusive Leadership Training: Becoming a Successful Leader
Catalyst Inc.Feb, 2015- Apr, 2026 -
Managing the Company of the Future
London Business SchoolFeb, 2015- Apr, 2026 -
On Strategy: What Managers Can Learn from Philosophy, part 2 - Luc De Brabandere
Ecole Centrale de ParisFeb, 2015- Apr, 2026 -
Positive Psychology - Barbara L. Fredrickson
University of North Carolina at Chapel HillFeb, 2015- Apr, 2026 -
Time to Reorganize! Understand Organizations, Act, and Build a Meaningful World - HEC Paris
HEC ParisJan, 2015- Apr, 2026 -
U.Lab: Transforming Business, Society, and Self - MIT & The Presencing Institute Cambridge
MIT Sloan School of ManagementJan, 2015- Apr, 2026 -
The Science of Happiness
University of California, BerkeleyDec, 2014- Apr, 2026 -
Inspiring Leadership through Emotional Intelligence - Richard Boyatzis
Case Western Reserve UniversityNov, 2014- Apr, 2026 -
On Strategy: What Managers Can Learn from Philosophy, part 1 - Luc De Brabandere
Ecole Centrale de ParisNov, 2014- Apr, 2026
Experience
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Central Retail in Vietnam
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Ho Chi Minh City, Vietnam
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Head of Expansion Strategy and Market Insights
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2021 - Present
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Ho Chi Minh City, Vietnam
▶️ In charge of market insights and expansion strategy for Central Retail Vietnam, the largest foreign retailer in Vietnam with an ambitious expansion plan to continue to enhance quality of life in Vietnam. ▪️ The Central Group, founded in Thailand in 1947, is a leader of multi-format and multi-category retailing, covering both Asia & Europe. ▪️ By 2028, Central Retail Vietnam aims to become the #1 Omnichannel platform in food and property in Vietnam, while doubling omnichannel sales penetration and expanding presence across over 50 provinces in Vietnam.▪️To achieve its growth targets, 3 strategies were planned: 1. Expand and strengthen core businesses nationwide2. Become the retailer of the future by building a strong omnichannel platforms to deliver next-level shopping experiences3. Accelerate new growth engines and capture new opportunities to expand the business and customer base, serving the lifestyles of consumers across Vietnam
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France
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Retail
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700 & Above Employee
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Director, Concept and Sales Development
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2016 - 2020
▶️ Increase market share, customer experience and customer satisfaction to position Carrefour as the supermarket leader in Taiwan In charge of concept, sales development and marketing of Carrefour Market, convenience store and supermarket brand of Carrefour (~20 openings per year, ~290 outlets today) ▪️ Assets and merchandising: layout and concept design; equipment procurement; construction project supervision; displays training; costs management ▪️ Sales development & product offer: assortment selection, typologies definition, margin and pricing control; forecast parameters and stocks optimization; food safety training; specific offer development (convenience, ready to eat, organic, bakery)▪️ Customer experience: KYC-strategy (NPS, barometer surveys, buyer persona); customer centricity in-store training; commercial and marketing plan; promotional activities (loyalty program, store events); new services (24h, resting area, kids’ corner)▪️ Lead a 10-people back-office team; also in charge of training and coaching of operational teams
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Director, Business Development and Strategy, Asia
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2009 - 2016
▶️ Facilitate accuracy of decision-making to secure investments; support omnichannel strategy, expansion and operations in AsiaIn charge of Asia strategy and business development for Carrefour, a leading multiformat food retailer with ~500 stores in 7 countries at the time (China, Indonesia, India, Thailand, Malaysia, Taiwan, Singapore)▪️ Set up and management of 5 offices, dedicated to Carrefour multiformat expansion strategy and to customer insights and analysis (30 people, 7 nationalities, managed remotely, in China, India, Indonesia, Thailand, Malaysia)▪️ Omnichannel strategic master plans and voice of the customer listening programs▪️ Over 800 expansion surveys per year: market trends and competitive intelligence; catchment areas and sales forecasts; M&A; country entry or exit▪️ Operations performance: market shares, customer satisfaction, post-opening studies▪️ Innovation: new format launch (CVS and eCommerce in China, Cash & Carry in India); CX tools for “new retail” (mobile payments, last mile delivery, O2O, social selling)▪️ Member of Carrefour Group Investment Committee, reporting to Board
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Director, Business Development and Strategy, Indonesia
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2007 - 2009
▶️ Set up a strategy office to support multiformat development in Indonesia ▪️ Market studies for hypermarket and supermarket expansion: retail location assessments, sales forecasts, competition review, customer satisfaction▪️ Design and implementation of customer surveys to measure operations performance▪️ Support M&A integration success with strategic recommendations and store assessments▪️ Member of Carrefour Indonesia Investment Committee, reporting to Board
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Market Research Manager, China
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2005 - 2007
▶️ Set up a market research office to support hypermarket extensive expansion in China ▪️ In 2 years, secured 60 stores openings, assessed 1000+ sites in 100+ cities, trained 15 market research analysts▪️ Selection of best retail locations (catchment areas and sales forecasts)▪️ Expansion master plan insights (population census, urbanization and competition geodata)▪️ Member of Carrefour China Investment Committee, reporting to Board
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International Expansion Analyst
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1998 - 2005
▶️ Deliver profitability studies and customer insights for Europe markets ▪️ Inside the corporate strategy department, in charge of strategy and expansion studies for France, Belgium, Spain and Greece markets▪️ Best retail locations, market trends, customer satisfaction surveys, retail chains acquisitions
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La Redoute
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Roubaix, France
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Customer Service Specialist
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1994 - 1997
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Roubaix, France
▶️ Negotiate best reimbursement conditions with clients in default of payment ▪️ Inside CRM-Loyalty and financial solutions department, customer relationship and debt collection
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Education
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2023 - 2027UniDistance Suisse
Bachelor of Science - BS, PSYCHOLOGY -
2020 - 2021
ESSEC Business School
Executive Certificates, Digital Transformation -
2015 - 2015
Erickson Coaching International
Professional Coach Certification, The Art and Science of Coaching -
1997 - 1998
University School of Management (IAE)
MBA, MAE (Management & Marketing) - Major: Business & Competitive Intelligence -
1996 - 1997
Université Lille 3 Sciences Humaines et Sociales
Maîtrise (MSc), New Information & Communication Technologies - Major: Economic Intelligence -
1993 - 1996
Université Lille 3 Sciences Humaines et Sociales
Licence (BA), French Literature & Philosophy
Suggested Services
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Industry Focus. “Retail”
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