Experience

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  This Humid House

  • Singapore

  • General Manager

    • Aug 2022 - Present
    • Singapore

    Managing the company in strategic growth and optimisation initiatives, implementation of business policies and P&L ownership.- Overseeing a complex range of business units and revenue streams, from events to retail, and driving each arm with specific strategies for sales, marketing and operat...

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  FastJobs

  • Singapore

  • Marketing Manager

    • Apr 2021 - Jul 2022
    • Singapore

    Led the team to create and implement a 360° marketing strategy for FastJobs and FastGig, with the key objective of growing database and maintaining user engagement on their jobseeking journey across both app and web products. Achieved 25% growth in app downloads and monthly active users in the ye...

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  Next Story Group

  • Singapore

  • Business Coordinator

    • Apr 2020 - Sep 2020
    • Singapore

    Overseeing and coordinating all aspects of the Kafnu business in 5 locations - Hong Kong / Taipei / Sydney / Bangalore / Ho Chi Minh City - including but not limited to marketing, operations, membership and event venue sales.

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  Kafnu

  • Hong Kong

  • Senior Community Manager

    • Oct 2018 - Apr 2020
    • Hong Kong

    Led the pioneer team of the first Kafnu in the world and established a firm presence in the start-up and co-working community. Drove marketing performance, awareness and lead generation with strategic campaigns and partnerships. - Organised events for brand awareness, community engagement, lead a...

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  Kapok Ltd.

  • Marketing Manager

    • May 2017 - Oct 2018

    Reorganised and streamlined marketing initiatives to maximum efficiency and increased the strength of the brand in the region, which resulted in securing investment for further expansion. Refined business operations with new strategies to embrace digitisation and introduce a seamless offline / online shopping experience. Leveraged on CRM for loyalty-building and mixed media to reach a broader set of customers. - Communicated kapok's story across all offline and online platforms- Strategised and created original marketing campaigns to generate awareness and desire which converted to sales- Managed marketing team of 5 to coordinate with retail stores and webshop to execute joint projects- Accessed and evaluated actions to ensure optimum efficiency of marketing budget- Forged external partnerships to increase visibility of brand to new audiences and reward existing customers- Development of customer relationship management system and loyalty program- Public relations with relevant local and international media

  • Store Manager

    • Jul 2015 - Apr 2017

    Reworked the product selection and established a strong sales team to become the company’s top performing stores within 3 months of taking over.- Leading team of 15 across two stores in Causeway Bay and Tsim Sha Tsui- Ensuring sales targets are met by executing various actions in inventory management / marketing / staff training- Working closely with partners (landlords / brands) to improve the business- Managing operations budget, including but not limited to manpower costs

  • Retail Manager

    • Mar 2015 - Jun 2015

    Opened the company’s first store in Osaka and organised several keystone events, bringing in international brands and designers to Japan for the first time.- Managing the company's retail business in Japan- Overseeing team of 9 across 3 stores in Tokyo, Yokohama and Osaka- Bridging the gap between local team and headquarters in Hong Kong to present the kapok experience- Merchandise selection and inventory management- Create and execute marketing actions to increase exposure of the brand

  • Store Manager

    • May 2014 - Feb 2015

    Broke even within 6 months of managing the first flagship store in Singapore, with strict training protocols and selective hiring, stringent merchandising that pays special attention to supporting local labels, and strategic partnerships to overall increase kapok’s presence in Singapore. My strong performance resulted in my transfer to Japan to manage the business there.Merchandising- Selection and buying of all Singapore brands and certain indent labels- Plan merchandise assortment with regional buying team based in headquarters in Hong Kong- Providing accurate and timely feedback to ensure no potential loss of sales and unsuitable productsMarketing- Managing kapok Singapore's social media channels- Developing successful campaigns that result in an increase of sales and awareness - Running of events with relevant partners to offer a comprehensive retail experience for customersStore Operations- Hiring and training of staff to provide an exceptional shopping experience - Managing a team of 5 - 6 people and ensuring smooth day-to-day operations- Executing visual merchandising changes for constant freshness in store

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  Globalifestyle International Pte Ltd.

  • Kuala Lumpur, Malaysia

  • Brand Guardian

    • Jun 2013 - May 2014
    • Kuala Lumpur, Malaysia

    Provided apparel sourcing, design development and production services to the company's clients.- Designer for regional label Island Shop International - Handling styles development with direction from the client, sampling through production and delivery, working with a merchandiser and QC sup...

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  Zalora Southeast Asia

  • Singapore

  • Senior Merchandiser

    • Mar 2013 - May 2013
    • Singapore

    Part of the Regional Private Labels team coordinating production and deliveries of various categories of merchandise with factories- Ensuring the manufacturing and delivery of products from all categories are correct and punctual- Managing the private labels’ development timeline- Negotiating cos...

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  C.K. Tang Ltd.

  • Singapore

  • Brand Development Executive

    • Apr 2011 - Mar 2013
    • Singapore

    Managed Tangs’ private brands Martina Pink, Studio Tangs, Library and Island Shop.- In charge of planning and conceptualising each season’s collections from open-to-buy budget- Trend research- Liaising with business partner for sample development, buy presentations, floor and visual merchandising...

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  Island Shop International Pte Ltd.

  • Singapore

  • Designer

    • Feb 2009 - Apr 2011
    • Singapore

    Developed seasonal collections from creative concept, through sampling with vendors, to sell-in presentations to buyers.BrandsIsland Shop (ladies & mens)CategoryLadies (70%) – Apparel (80%) / costume jewellery (10%) / bags (5%) / shoes (5%)Mens (30%) – Apparel (95%) / bags (2%) / shoes (3%)Tr...

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  Ghim Li Global

  • Singapore

  • Assistant Merchandiser

    • May 2008 - Jan 2009
    • Singapore

    Assisted in merchandising duties for bulk production of major US knitwear labels.

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  Pacific Group (Hong Kong)

  • Guangzhou, Guangdong, China

  • Fashion Designer

    • Mar 2007 - Jun 2007
    • Guangzhou, Guangdong, China

    Designed collections using the company's fabrics to showcase at trade shows and presentations.