Experience

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  Love To Dream™

  • Sydney, New South Wales, Australia

  • Head of Brand and Communications

    • Jul 2023 - Present
    • Sydney, New South Wales, Australia

    I lead a talented group of marketers across brand, campaign, customer lifecycle, PR, social & influencer marketing.

• 

  Amazon

  • London Area, United Kingdom

  • EU Senior Marketing Strategy Manager

    • May 2018 - Apr 2020
    • London Area, United Kingdom

    - Developed the mass marketing strategy, supporting initiatives and investment strategy across new and existing marketplaces in Europe, including the development of annual marketing plans and subsequent updates- Oversaw the total EU mass marketing investment and budget allocation ($300M+ USD)- Evaluated and synthesized actionable insights from customer research, lifecycle analytics, business insights and market segment data to inform marketing decisions, driving business growth across Europe-Drove effective branding for the Amazon brand + drove execution of marketing strategies across digital, TV, OOH & press- Drove key ROI and creative excellence initiatives, including the optimization of collective marketing plans (across offline and online channels) to ensure marketing investment is efficient and effective in delivering short term and long-term value to Amazon - Extensive stakeholder management and collaboration with senior leadership across a matrix, international structure-Extensive organizational and project management to drive improvements in processes and reporting tools - Leading education initiatives on understanding the link between advertising and return on investment

• 

  Foxtel

  • Australia
  • Entertainment Providers
  • 700 & Above Employee

  • Head of Marketing Strategy and Planning

    • Jul 2015 - Dec 2016

    - Led Marketing strategy development, including establishing key strategic priorities and mass advertising initiatives - Oversaw the management of integrated marketing calendars and campaign development processes- Led the high-level media strategy and planning, providing guidance and leadership to media implementation teams - Provided tracking and optimization of collective marketing plans to ensure delivery against KPIs - Led key ROI initiatives to ensure collective marketing plans delivered against KPIs - Communicated quarterly/annual plans to the Foxtel Executive for approval

  • Marketing Strategy Manager

    • 2013 - Jun 2015

  • Commercial Analyst - Marketing

    • 2011 - 2013

    Partnered with the Sales and Marketing leadership team (and product) to provide decision-making support and drive commercial outcomes: - Application of rigorous analysis to assist marketing leaders in their decision making process- Preparation, presentation and evaluation of business proposals for senior Foxtel management- Commercial evaluation of marketing initiatives and recommendations- Budget management

• 

  Price Waterhouse Coopers

  • Consultant

    • 2007 - 2011

    Worked in the Private Client Services division across a cross section of clients:- Auditing and Assurance (acting as senior consultant)- Management Consulting- Business Development- Leadership Development - Project Management