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Sonja Caisutti is a seasoned retail professional with experience in buying, merchandising, and strategic planning. She has worked in various roles, including National Account Manager at ENAV8 Group of Companies and Merchandise Planner at JD Group and Massmart. Sonja holds a degree in Retail Management from the University of South Africa and has completed courses in Strategic Planning and Advanced Negotiating Skills from Babson College and Scotwork, respectively.

Experience

  • ENAV8 Group of Companies
    • Midrand, Gauteng, South Africa
    • National Account Manager
      • Apr 2022 - Present
      • Midrand, Gauteng, South Africa

  • JD Group
    • City of Johannesburg, Gauteng, South Africa
    • Merchandise Planner, Buyer: HiFi Corporation
      • 2011 - Sep 2020
      • City of Johannesburg, Gauteng, South Africa

      Worked within the HiFi Corporation business. Spearheaded buying for multiple categories – analysing the market and sales, buying in products that sell, creating new categories, managing suppliers. Led a team including a Planner and 2 Merchandise Controllers. Worked collaboratively with Store Managers and Suppliers to drive sales. Started as Merchandise Planner, 2011 – 2014, with focus on the TV category, managing vendor relationships and forecasting stocks timeously. Reported to the Merchandise Executive.

  • Massmart
    • Johannesburg Metropolitan Area
    • Merchandise Planner
      • 2005 - 2010
      • Johannesburg Metropolitan Area

      Ensured that products appeared in the right store at the right time and in the correct quantities – managing achievement of the associated KPIs and leading a team of Administrators. Special focus: cellular phone category. Notably, achieved 62% ops income increase, “Most Contracts Sold” in the cellular phones category: and was awarded “Vodacom Best National Chain Contract Award” (2009) for most contracts sold.

  • Aludi Technologies
    • Johannesburg Metropolitan Area
    • Buyer
      • 2003 - 2004
      • Johannesburg Metropolitan Area

Education

  • 2007 - 2012
    University of South Africa/Universiteit van Suid-Afrika
    BCom Retail Management
  • Babson College
    Strategic Planning & Management in Retail
  • Scotwork Negotiating Skills
    Advanced Negotiating Skills

Suggested Services

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Industry Focus. “Advertising Services”

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