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Bio

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Sonil Luthra is a seasoned product consultation professional with over 20 years of experience in product development, consulting, and management. He has worked with prominent companies such as VWO, Wingify, and Betaout, providing solutions, analyzing business value, and designing integration plans. Sonil holds an MBA from Amity Business School and has certifications in Google Analytics, Google Tag Manager, and Google Data Studio.

Credentials

  • Getting Started With Google Analytics 360
    Google
    Apr, 2021
    - Apr, 2026
  • Google Analytics for Power Users
    Google
    Apr, 2021
    - Apr, 2026
  • Google Tag Manager Fundamentals
    Google
    Apr, 2021
    - Apr, 2026
  • Introduction to Data Studio
    Google
    Apr, 2021
    - Apr, 2026

Experience

    • India
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Regional Head, Product Consultation
      • Oct 2022 - Present

    • Manager, Product Consultation
      • Oct 2020 - Oct 2022

    • Senior Product Consultant
      • Oct 2019 - Oct 2020

    • Product Consultant
      • Jul 2018 - Oct 2019

    • India
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Regional Head, Product Consultation
      • Oct 2022 - Present

    • Manager, Product Consultation
      • Oct 2020 - Oct 2022

    • Senior Product Consultant
      • Oct 2019 - Oct 2020

    • Product Consultant
      • Jul 2018 - Oct 2019

      - Provided solutions using the existing feature of the tool and help the client get accompanied to the product during the trial phase.- Client Interactions for demo of 'VWO' SaaS based product for US, Latin and Europe Region Providing on boarding and product level integration for the client.- Offered Optimization consulting to the client during the initial phase.- Setting up analytics funnels and goals for the client and acting as Customer Success Manager- Responded to RFP and RFI’s shared as prerequisite for the purchase of the product.- Working directly with the Sales team and cross functionality with support/engineering/product/marketing teams.- Product Improvements: Bridging the gap between the client and product team to help launch new features and reporting bugs

  • Betaout
    • Noida Area, India
    • Implementation Manager
      • Jul 2016 - Jul 2018
      • Noida Area, India

      - Single point of ownership for effective integration of product with client portal.- Verifying a the business value of solution provided to the client by evaluating the client use case.- Designing of integration plan in line with customer requirements and strategic implementation of the same backed up by in-depth product knowledge.- On boarding client with a detailed description of a solution provided as per use case.- Collaboration with product & technical team to ensure stabilized integration with client portal.- Testing and identification of gaps to integrate the modules seamlessly.- Provide support to client's operational/technical team on a need basis.

  • Goodservice
    • New Delhi Area, India
    • Content and Operations Associate
      • Aug 2015 - May 2016
      • New Delhi Area, India

      - Analyzing and on-boarding service providers in various service sectors.- Understanding the need and requirements of a customer and providing him with relevant service provider.- Generating content of the Service Providers on the company website.- Matching the supply and demand as per the availability of service/product providers.- Coordinating with the Logistics team for tracking deliveries and tracking supply chain management.- Market Research and outsourcing for various services and products

  • Zar Fashion Exim Pvt Ltd
    • New Delhi Area, India
    • Marketing Intern
      • May 2013 - Jul 2013
      • New Delhi Area, India

      -Worked in close association with the managing director of the company to produce business development strategies.-Development of set of attributes contributing to leather garment purchase and hence derivation of buying pattern for leather export industry.

  • NTPC
    • New Delhi Area, India
    • Finance Intern
      • Jun 2009 - Aug 2009
      • New Delhi Area, India

      Analysis of annual financial report to assess the funding of working capital via public and private bonds to provide for large scale financial planning throughout the organisation.

Education

  • 2012 - 2014
    Amity Business School
    Master of Business Administration (MBA), Marketing
  • 2008 - 2011
    Guru Gobind Singh Indraprastha University
    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
  • 1995 - 2008
    Air Force Bal Bharti
    School, Business/Commerce, General

Suggested Services

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Industry Focus. “Technology, Information and Internet”

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