Experience

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  Guild Group

  • Melbourne, Australia

  • Director - Group Strategic Planning

    • Jan 2023 - Present
    • Melbourne, Australia

    A subsidiary of the Pharmacy Guild of Australia, the Guild Group provides a range of services to support pharmacists and other allied health professionals, including insurance, superannuation, legal services and other supports. Responsible for facilitating group-wide strategy, development of required business unit strategies and delivery of significant strategic initiatives.

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  Brotherhood of St Laurence

  • Melbourne, Australia

  • Director - Marketing & Engagement

    • May 2018 - Jan 2023
    • Melbourne, Australia

    One of Australia's leading not-for-profits, the Brotherhood of St Laurence works to create an Australia free of poverty. Responsible for creating marketing and engagement strategies that promote the work, spirit and ideas of the Brotherhood, and inspire community members to support and become involved in its work. Includes oversight of a variety of functional specialisations, including marketing, communications, digital, fundraising and our social enterprises team which includes 23 stores. Leadership of a team of 105 staff and 700 volunteers.

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  Boxing Australia Limited

  • Melbourne, Australia

  • Board Of Directors

    • Dec 2018 - Dec 2021
    • Melbourne, Australia

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  Swinburne University of Technology

  • Melbourne, Australia

  • Tutor

    • Feb 2017 - Nov 2018
    • Melbourne, Australia

    Responsible for teaching students enrolled in the Marketing Fundamentals course. Includes delivering lectures and tutorials, providing student consultations and grade assessment.

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  Cricket Australia

  • East Melbourne

  • Head of Marketing

    • Jul 2014 - Apr 2018
    • East Melbourne

    Responsible for the development and implementation of strategies to drive increased consumer involvement in cricket across attendance, media consumption and participation. Includes: International men's and women's cricket (Test, ODI, T20I); Big Bash League (BBL/WBBL); domestic cricket; and grassroots cricket (Clubs and junior development programs). Management of 10 staff.

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  Treasury Wine Estates

  • Melbourne, Australia

  • Director of Direct-to-Consumer

    • Oct 2013 - Jul 2014
    • Melbourne, Australia

    Responsible for sale of Treasury Wine Estates' range of quality wines through direct-to-consumer channels, including cellar doors and online clubs. Brands promoted include Penfolds, Wynns, Rosemount, Wolf Blass, Lindemans, Seppelt and many more. Leadership of a team of 200 sales and marketing staff.

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  Guild Group

  • Melbourne, Australia

  • Head of Marketing & Communications

    • Oct 2012 - Oct 2013
    • Melbourne, Australia

    Working in the Insurance division of Guild Group. Responsible for marketing commercial and personal insurance solutions to businesses and professionals, with a focus on the allied health sector. Management of 10 staff.

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  Art + Science Marketing Solutions Pty Ltd

  • Melbourne, Australia

  • Director

    • Mar 2012 - Oct 2012
    • Melbourne, Australia

    Provision of marketing consultancy and marketing contract services across a wide range of marketing disciplines, from strategy through to execution. Broad experience spanning B2B and B2C, as well as consumer goods and services, including internet, consumer packaged goods, entertainment and financial services.Specialties include:- Marketing research, strategy & planning- Marketing project management- Marketing structure and capability evaluation, design and implementation- Marketing process design and implementation- New product development and go-to-market plans and execution- Direct marketing and loyalty

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  The Walt Disney Company

  • Head of Marketing - Walt Disney Studios

    • May 2010 - Feb 2012

    Responsible for marketing Walt Disney Studio content, including theatrical motion picture releases and home entertainment product. Management of 20 staff.

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  ANZ

  • Head of Marketing - Investments & Insurance

    • Jun 2007 - May 2010

    Responsible for the marketing of six separate ANZ wealth businesses - Financial Planning, Insurance, E*Trade online share trading, Margin Lending, Trustees and Product Development. Management of 40 staff.

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  GE Capital

  • Marketing Leader

    • Nov 2002 - Jun 2007

    Responsible for managing the marketing of one of GE Money's largest categories, Retail Finance, with 1 million+ customers and distributed through 10,000+ big-ticket retailers. Management of five staff.

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  Telstra

  • Australia
  • Telecommunications
  • 700 & Above Employee

  • Consumer Market Strategy Manager

    • Oct 2000 - Nov 2002

    Responsible for Telstra's corporate marketing strategy for the residential Internet access market. Management of the market-leading BigPond* brand, covering 2.3 million households, and including both dial-up and broadband. Management of five staff.

  • Consumer Marketing Manager

    • Sep 1999 - Oct 2000

    Responsible for customer acquisition, upsell and retention through marketing, promotion and marketing management of the Telstra BigPond**service - both dial-up and broadband.

  • Product Manager

    • Sep 1998 - Sep 1999

    Responsible for product development, acquisition, marketing and management of the children's portfolio of Internet-based products and services. Markets managed include consumer and educational markets. New product developments include KAHooTZ* Online Kids Club, Schools In KAHooTZ* and ABC branded products.

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  The Walt Disney Company

  • Product Manager

    • Nov 1997 - Sep 1998

    Working in the video division of The Walt Disney Company (Buena Vista Home Entertainment). Responsible for the management of the Children's category of the Australian video sell-through market - the largest genre. Brands managed are primarily Disney & a variety of acquisition product.

  • National Research & Promotions Manager

    • Nov 1996 - Oct 1997

    Working in the video division of The Walt Disney Company (Buena Vista Home Entertainment). Management of all company research activities, as well as responsibility the sourcing, generation and implementation of all third party tie-in promotions & the management of licensed properties for the entire company including all McDonald's Happy Meal promotions.

  • Assistant Product Manager

    • Oct 1995 - Nov 1996

    Working in the video division of The Walt Disney Company (Buena Vista Home Entertainment). Assisting in the marketing of video releases of various labels including Disney, Touchstone Pictures, Hollywood Pictures, Miramax, Caravan Pictures and Jim Henson Video.

  • Marketing Assistant

    • Dec 1994 - Oct 1995

    Working in the video division of The Walt Disney Company (Buena Vista Home Entertainment). Assisting the marketing team in the co-ordination of sell-through video releases.

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  Brown Brothers Wines

  • Assistant Direct Marketing Manager

    • Aug 1993 - Nov 1994