Experience

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  Union Gold Zambia Limited

  • Lusaka, Zambia

  • Public Affairs & Compliance Manager

    • Mar 2022 - Present
    • Lusaka, Zambia

• 

  Soche Consulting & Tours Limited

  • Lusaka, Zambia

  • Tourism and Hospitality Consultant

    • Jan 2021 - Dec 2022
    • Lusaka, Zambia

    Hospitality training and Recruitment, Regulatory Compliance, Marketing and PR Representation, Management of hotels, Revenue and Yield Management. Accommodation Quality Assurance Specialist. Destination Marketing Specialist.

• 

  Zambia Tourism Agency

  • Zambia
  • Travel Arrangements
  • 1 - 100 Employee

  • Director - Licensing and Compliance

    • Jan 2017 - Oct 2020

    - Developed and implemented regulatory strategies to achieve departmental and institutional objectives.- Regulated the tourism and hospitality industry, developed and reviewed standards and licensing requirements. ❖ Oversaw Classification and grading (assessments) of accommodation establishments. Oversaw the licensing of all the tourism enterprises and compliance enforcement.

  • Senior Marketing Manager

    • Jan 2012 - Dec 2016

    - Coordinated Zambia’s participation at all international marketing activities such as fairs/shows/exhibitions, road shows and conferences/workshops and other promotional activities to attract visitors. Developed and executed marketing strategies and Plans. Monitored and reviewed market trends to identify opportunities and key issues Oversaw Zambia Tourism marketing and advertising activities to ensure consistency with the overall Marketing strategy Monitored and reviewed market trends to identify opportunities and key issues

• 

  High Commission of the Republic of Zambia, Pretoria - Republic of South Africa

  • Pretoria, Gauteng, South Africa

  • First Secretary - Tourism

    • Jan 2004 - Jun 2011
    • Pretoria, Gauteng, South Africa

    ❖ Coordinated tourism promotion campaigns to increase awareness and visibility in the SADC markets. ❖ Promoted Zambia’s tourism within the SADC region through exhibitions, Fairs and trade Shows. ❖ Media Liaison, Co-ordination of press trips, and trade educational tours in major source markets - Conducted research on international tourism market trends and related matters.

• 

  Zambia Tourism Agency

  • Livingstone, Southern Province, Zambia

  • Tourism Promotions Manager

    • Jan 1999 - Dec 2002
    • Livingstone, Southern Province, Zambia

    - Promoted domestic and regional tourism ❖ Conducted local road shows and participation in local fairs and exhibitions ❖ Stakeholders Engagements and forging strategic partnerships

• 

  Hotel and Tourism Training Institute

  • Lusaka, Lusaka Province, Zambia

  • Tourism Lecturer

    • Jan 1995 - Dec 1998
    • Lusaka, Lusaka Province, Zambia

    - Planned and coordinated tourism training programs. ❖ Developed lectures, tutorials, curriculum and designed tourism courses. ❖ Performed functions of Duty Manager for Fairview Hotel.