Topline | Sofía Flores Jiménez

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Sofía Flores Jiménez

Account Director - L´Oréal Paris for Hispanic Zone & Brasil at McCann Worldgroup

Intro Book

9 years of experience in account and project management for marketing 360 campaigns.

Verified

Location

Ciudad de Mexico, Mexico, MX

Languages

English Full professional proficiency
Spanish Native or bilingual proficiency

Skills

Leadership & Global Team Management
Strategic Thinking & Problem-Solving
Data-Driven Decision Making
Adaptability & Resilience
Project Management & Organization
Client Relationship & Stakeholder Management
Communication & Negotiation Skills
Project Management
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$75.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. The user wants me to determine Sofía's hourly rate based on her profile. First, I'll look at her experience. She has over 8 years in marketing and strategy, which is solid. Her roles include Account Director at McCann Worldgroup and BEN LABS, which are reputable agencies. That suggests a senior-level position.

Her skills are in leadership, strategic thinking, data-driven decisions, project management, and client relations. These are high-demand skills, especially in marketing. She's worked with big brands like L'Oréal, Coca-Cola, and Amazon Music, which adds to her credibility.

Location-wise, she's in Mexico City. Rates there might be lower than in the U.S., but she's worked in the U.S. (LA, California), so maybe she can command higher rates. Her education includes a Marketing Degree and a Digital Communication Program from a U.S. university, which adds value.

Looking at industry standards, senior marketing roles in the U.S. can range from $75 to $150/hour. Considering her location but international experience, maybe adjust downward a bit. However, her expertise in influencer marketing and data-driven strategies is niche and valuable. Maybe $65-$85/hour? But the answer needs a single number. Maybe average around $75. Wait, but some sources say Mexico rates are lower, like $30-$50, but her global experience might push it higher. Maybe $60-$80? Split the difference? Let's say $70. But I've seen similar profiles around $75-85. Hmm. Maybe $75 is reasonable.

Bio

Hi! I’m Sofía, a marketing and strategy professional with over 8 years building meaningful brand stories across Latin America and the U.S. I have experience in managing 360° marketing campaigns across diverse industries, account and project management at regional and global levels, specializing in influencer marketing, data-driven strategies, and campaign execution. Skilled in leading multidisciplinary teams, developing innovative ideas, and optimizing campaigns for entertainment, beauty, health, and pharmaceutical brands.

Experience

Mccann Worldgroup México
- Mexico
- Advertising Services
- 1 - 100 Employee
- Account Director - L´Oréal Paris for Hispanic Zone & Brasil
  - 2023 - 2025
  Account and project management for 360 Campaigns
BEN LABS
- LA, California
- Account Director
  - 2021 - 2023
  - LA, California
  Account and project management for 360 Campaigns
  Execution of AI-driven technology, optimizing with influencers in the US (content and negotiations).
  Interpretation of DATA for strategic and creative implementation.
  Production & Events Initiatives
  Verticals: Entertainment, Beauty
  Brands: Nutrafol, Omnilix, Gel Blaster, PMD Beauty, Amazon Music
Another Company
- CDMX
- Account Supervisor Senior
  - 2018 - 2021
  - CDMX
  Management of marketing strategies in paid Media and Influencers through all channels in 8 Latin American countries.
  Guide and manage regional and local team of 20 people.
  Distribution of budgets in each market and proposal of monthly campaigns.
  Call for and production of physical and digital events.
  Brands: PANDORA
  Strategy and implementation of 360 campaigns. Mainly ATL & Digital
  Management of paid media and owned media for all channels.
  Budget management and new business proposals.
  Development of communication and crisis response plan.
  Influencer marketing expertise at the Regional Level
  Verticals: Pharmaceutical, Beauty, Health
  Brands: Colgate MFP, Colgate MouthSpray, Little Ceasars, Emirates, Coca-Cola, L’Oréal Vichy, La Roche-Posay, Cera Ve
Fcb México
- Mexico
- Advertising Services
- 100 - 200 Employee
- Project Manager LatAm
  - 2015 - 2017
  - CDMX
  Account management at the Regional level.
  Strategic planning of digital marketing across all channels.
  Coordination of a regional team of 8 people.
  Responsible for supervising multiple projects at the same time.
  Budget management and new business proposals.
  Participation in media plan as a planner in digital and consumer trends.
  Verticals: Pharmaceuticals, Health
  Brands: Enfagrow, Cal C Tose. ChocoMilk, Kinder, Enfamil, Nutramigen, Lysol, Nivea, Durex, Tempra.

Education

Escuela Bancaria y Comercial
Marketing Degree
University of St. Thomas, Houston
Digital Communication Program

Services

Industry Focus. “Advertising Services”

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Sofía Flores Jiménez

Refer a Friend to Get
100 Credits For FREE

$75.0

Hourly Rate