Experience

• 

  JENNY BIRD

  • Influencer Marketing Specialist

    • Jan 2024 - Present

• 

  Freelance

  • Social/Influencer Marketing Strategist

    • Jan 2023 - Present

    - Pitch, and secure strategic brand partnerships- Develop dynamic content creation concepts- Negotiate deliverables and rates - Curate and develop influencer strategy based on brand aesthetic and targeted KPIs

• 

  George C.

  • Canada
  • Retail
  • 1 - 100 Employee

  • Digital Strategy Director

    • Feb 2019 - Nov 2023

    - Create and design website end-to-end- Online inventory strategy and management- E-commerce merchandising for enhanced customer experience- Provide 1 on 1 client styling assistance online- Develop and execute digital marketing strategy (social media, e-mail, influencer) - Improve SEO strategy to create new customer reach

  • Senior Buyer

    • Apr 2018 - Nov 2023

    - Curate and develop buying strategy- International market travel experience (Milan, Paris, New York) - Research and pitch exclusive partnerships with emerging brands (By Far, Laquan Smith, The Open YY etc.- Maintain and develop vendor relationships- Personal styling, coordinate special orders for VIP clients- Source client feedback on product, buys, strategic brand placement Curation and buying strategy- Manage staff on product knowledge, deliver client feedback on fit, buy etc

  • Senior Stylist/VIP Client Care

    • Apr 2015 - Dec 2022

  • Junior Buyer

    • Apr 2016 - Nov 2018

  • Assistant Buyer

    • Apr 2015 - Apr 2016

• 

  Soap On Skin

  • Ontario, Canada

  • Co-Founder/Editorial Director

    • Aug 2017 - Apr 2020
    • Ontario, Canada

    A beauty collective based on bringing together individuals with an interest in skincare and cosmetics, particularly in search of products with a cleaner perspective. My focus was on editorials and copywriting.

• 

  Michael Kors

  • Toronto, Canada Area

  • Intern

    • Apr 2012 - Sep 2012
    • Toronto, Canada Area