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So Yeon Lee

Merchandise Buyer at Off-White
Intro Book
So Yeon Lee, a seasoned marketing and branding professional with 2 years 9 months of experience in South Korea, holds a Master's degree in Fashion and Design from SDA Bocconi and is proficient in English, French, and Korean.
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Location
South Korea, KR
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Bio

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Credentials

  • Microsoft Office Specialist Master Certification (MOS)
    Certiport - A Pearson VUE Business
    Jan, 2020
    - Apr, 2026
  • The Business of Fashion Buying and Merchandising course
    The Business of Fashion
    Nov, 2019
    - Apr, 2026

Experience

  • Off-White
    • Seoul, South Korea
    • Merchandise Buyer
      • Oct 2021 - Present
      • Seoul, South Korea

  • 모두의 무늬
    • Seoul, South Korea
    • Branding Manager
      • Aug 2021 - Dec 2022
      • Seoul, South Korea

      Was in charge of brands’ marketing & communication campaign plan (i.g a big client_INC Coffee)

  • Saint Laurent
    • Seoul, South Korea
    • Visual Merchandising Assistant
      • Jun 2021 - Aug 2021
      • Seoul, South Korea

  • DOLCE&GABBANA
    • Seoul, South Korea
    • Freelance Stylist
      • Apr 2021 - Jun 2021
      • Seoul, South Korea

      Visual Merchandising at Seoul Flagship store with no guideline

  • SDA Bocconi
    • Milan, Lombardy, Italy
    • Field Project
      • Jun 2019 - Dec 2019
      • Milan, Lombardy, Italy

      - a team leader of Communication & New client Strategy for Vitale Barberis Canonico- researched possible new clients’ lists within the area of the USA, Asia and EU- analysed VBC’s products lines per SWOT

Education

  • 2019 - 2019
    SDA Bocconi
    Master's degree, fashion and design experience
  • 2017 - 2018
    Alliance française Bordeaux
    Learning French
  • 2016 - 2017
    Mod'Art International Paris
    Bachelor's degree, Fashion and Luxury Management
  • 2012 - 2016
    Seoul Institute of the Arts
    Associate's degree, Creative Advertising
  • 2014 - 2015
    International House Bristol
    Learning English

Suggested Services

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Industry Focus. “Retail Luxury Goods and Jewelry”

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