Experience

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  JUMO Headquarters

  • Mumbai Metropolitan Region

  • Deputy Manager Marketing

    • May 2022 - Present
    • Mumbai Metropolitan Region

    Oversaw all marketing activities for Jumo India, ensuring effective implementation and achievement of objectives. Developed and presented comprehensive financial marketing plans for the fiscal year, successfully managing their executionLed the end-to-end execution of our participation in the Industrial Expo, maximizing brand exposure and driving positive resultsManaged and maintained active presence on key social media platforms such as Facebook, LinkedIn by utilizing them as powerful promotional toolsCollaborated closely with the print media team to ensure consistent branding and impactful advertising efforts.Created engaging content for email marketing, social media banners, videos, infographics, and media advertisements, utilizing platforms like Canva and other online resourcesEffectively managed SEO and Google AdWords campaigns, keeping the company website up to date with the latest news and product informationOversaw product updates and ensured accurate and compelling display of information on IndiaMart, facilitating customer engagement and salesGenerated valuable leads through targeted activities, diligently maintained databases, and provided regular ROI reportsMaintained strong coordination with the global marketing team at Jumo, actively contributing to the planning and execution of various initiatives and activities throughout the year

• 

  Crayon

  • India

  • Marketing Manager

    • Apr 2019 - Apr 2022
    • India

    Developed and designed creatives, EDMs (Electronic Direct Mail), and internal communications to effectively convey marketing messagesManaged website updates, coordinating with global teams from the U.S., U.K., and Norway, and collaborated with vendors to create impactful campaignsGathered leads generated through inquiries and diligently followed up with the sales team for ROI updatesSuccessfully executed marketing initiatives in collaboration with internal and global stakeholders for Crayon OEMs (Original Equipment Manufacturers) such as Microsoft, IBM, VMware, Veeam, Redhat, Citrix, spanning various industry verticalsSubmitted POEs (Proof of Execution) on portals and via email to ensure the completion of marketing processes as a profit centerMaintained accurate records of leads and opportunities throughout the year using Microsoft Office 365 (CRM) platformManaged website content by cloning pages, updating information, and creating inquiry forms for seamless user experienceDesigned branding and communication calendars for festive occasions, internal events, agency events, and media house events, targeting both internal and external stakeholdersCoordinated with Product Leads and Regional Heads to identify major marketing wins and leverage them for strategic advantageCollaborated with the Global team to plan, execute, and track activities for both H1 and H2, including lead submission, POE generation, and claim approvalsOrganized and maintained emailers, sales pitches, and marketing collaterals provided by OEMs and internal Product ManagersWorked closely with the product lead to segment end customers and partners based on product penetration, industry verticals, and BANT (Budget, Authority, Need, Timeline) criteria to design targeted GTM (Go-to-Market), upsell, and cross-sell campaignsAmplified reach and engagement on social media channels including Facebook, LinkedIn, Twitter, and YouTube.

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  Parth Infotech Solutions Pvt. Ltd.

  • Mumbai Area, India

  • Marketing Executive

    • Sep 2016 - Apr 2019
    • Mumbai Area, India

    Orchestrated events and conferences to generate leads, enhance brand visibility, and drive awareness among target audiencesLed and provided training to a 5-person tele-calling team, ensuring effective lead generation and qualification of both new and existing customersExplored innovative channels to generate B2B leads, constantly seeking new avenues for business growthCultivated a thriving community of big data enthusiasts on social media platforms such as LinkedIn and Facebook, fostering engagement and building brand advocacyConducted competitive analysis to identify emerging opportunities and stay ahead of market trendsCollaborated closely with the sales team, engaging prospects through various means including direct meetings, cold calls, and relationship buildingPrepared comprehensive status reports and shared regular updates with Product Leads, proposing strategic business initiativesEmployed data-driven approaches to measure and report the results and impact of marketing programs, ensuring transparency and accountability in achieving goals

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  Stagecraft event management

  • Mumbai Area, India

  • Executive client relations & production

    • Feb 2015 - Aug 2016
    • Mumbai Area, India

    Collaborated with clients to understand their event requirements and efficiently organized venues for upcoming eventsUtilized SketchUp Pro to create custom stage designs that aligned with client specificationsPrepared and sent detailed quotations and stage designs to clients, ensuring clear communication and transparency in the processOversaw event-day activities, including managing event flow, coordinating with technicians and logistics teams, and serving as a mediator between the client and production teamResponsible for handling final quotations and billing processes, ensuring accuracy and timely completionFacilitated discussions and analysis of events with the team, preparing comprehensive review sheets for evaluation and improvementSuccessfully managed both local and international client events, demonstrating adaptability and a strong understanding of diverse client needs

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  Inter-Strat

  • Mumbai Area, India

  • Marketing Communications Executive

    • Aug 2012 - May 2014
    • Mumbai Area, India

    Collaborated closely with clients to identify their specific product/service needs and effectively provided event briefs tailored to their requirementsConducted comprehensive backend marketing research on specific companies, compiling key details and identifying key contacts for targeted outreachGenerated a relevant audience by conducting activities such as follow-up, confirmation, and decline processes, ensuring the sales team achieved their target customer baseSuccessfully managed projects related to Oracle and Dassault software, overseeing their marketing activities and ensuring their smooth executionFocused on non-sales related activities, utilizing marketing strategies to drive brand awareness, engagement, and customer satisfaction