Experience

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  OneTen

  • Managing Director of Communications

    • May 2022 - Present

    Serve as strategic thought and execution partner for OneTen's broad communications strategy and deployment• Drive communications plans for key audiences and stakeholder groups in collaboration with cross-functional teams and agency partners• Ensure consistency of message and voice across the organization• Oversee media and PR strategy• Collaborate with markets team and community development, and employer development partners to support local communications and market engagement goals. Enable partners to carry forward a cohesive OneTen message• Oversee the planning and management of key stakeholder and talent-facing events

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  SHEbd

  • San Francisco Bay Area (Remote via New York)

  • Director of Brand Compliance and Communications

    • 2019 - Aug 2022
    • San Francisco Bay Area (Remote via New York)

    Provide messaging and branding guidance for website, creative design, advertising, blog, video, email, social media, and influencer marketing, for growth-stage health and wellness eCommerce company for women.• Branding: Quickly learned complex FDA/regulatory, industry, and product best practices to achieve branding and communications compliance. Removed barriers to obtaining programmatic advertising placements.• Partnerships: Established partnerships with industry thought leaders/experts for blog and video content.• Marketing Campaigns: Led planning and execution of Diversity Equity & Inclusion campaign, leading outsourced agencies, and internal teams for promotion across YouTube, Instagram, Facebook, and email channels. Guided cross-functional execution of product giveaway promotions and contests.• Social Media: Led interim social media content and creative strategy. Increased Instagram reach by 60%.• Technology: Led research and onboarding of project management technology to enhance operations. Drove education, adoption, and use among outsourced vendor and agency teams.

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  SGS Integrated Marketing, LLC

  • Greater New York City Area

  • Principal

    • 2016 - 2019
    • Greater New York City Area

    Develop and execute growth marketing strategies for B2B and B2C companies. Highlighted roles:• Website Revamp: Revise website messaging, design and imagery to refresh brand positioning and visual identity for B2B professional services client.• Account Management and Strategy: As agent for boutique multicultural marketing agency, served as VP, Strategic Marketing Lead for global beauty and personal care client. Managed internal team and strategy execution for high-profile, purpose-driven campaign. • Business Development: Developed winning proposals securing new clients for commercial services business.• Business Development, Branding and Messaging: Led marketing strategy and execution for virtual health tech start-up serving health plan and pharma clients. Led execution of RFPs, winning contracts worth +6M in recurring revenue. Launched first product demo in collaboration with Clinical, Technology and Customer Care teams. Refined brand messaging and PR strategy. Revamped website messaging and design. • Branding: Devised Voice of the Customer process and guided user experience (UX) design for start-up event management technology platform to establish brand message and drive engagement.

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  MatrixCare

  • Originally SigmaCare (acquired by MatrixCare)

  • Marketing Director

    • 2014 - 2016
    • Originally SigmaCare (acquired by MatrixCare)

    As head of marketing, developed new marketing channels and marketing team for private equity-backed B2B electronic health record (EHR), revenue cycle management, and CRM SaaS technology provider. Grew website traffic by 165%. Grew sales pipeline by 50%, expanded national marketing presence and yielded over $1M of new business.• Marketing Strategy and Technology: Introduced marketing technology and automation to scale marketing impact. Devised thought leadership, content marketing, use-case studies, customer testimonials, digital strategies, and analytics to leverage inbound and outbound channels.• Multi-Channel Marketing and Sales: Drove brand/product awareness, engagement, and demand generation through strategic digital, social media, PR, advertising, direct marketing, sales enablement, trade association partnerships, and trade show initiatives. Collaborated with sales on regional and local programs to increase customer footprint, and with account management to increase retention and technology adoption.• Go-To-Market and Business Development: Led marketing launch of technology platforms and new products, entering new markets, and targeting multiple personas and customer segments. Led marketing plan onboarding to cross-functional teams (Business Development, Technology, Integration, Sales, Customer Success) to ensure launch readiness. Led planning and execution of executive-level networking conference resulting in +$300K of new business.• Branding and Customer Experience: Revamped value proposition, messaging, creative, and website. Led voice of the customer interviews. Developed branding strategy for launch of customer engagement platform. • Communications: Led internal and external communications to customer, market, and investor audiences.

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  WarnerMedia

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Marketing Account Management

    • 2007 - 2014

    Served as key account marketing lead for portfolio of cable distributor and hospitality clients to grow subscriber revenue and increase retention of HBO/Cinemax. Promoted within this role to drive primary revenue-generating accounts and businesses. Delivered subscriber growth increase of 30%.• Account Management and Revenue Growth: Expanded footprint and grew accounts and businesses worth +$20M in conjunction with geographically dispersed sales teams. Developed and executed joint strategy and quarterly marketing plans for HBO/MAX programming and digital platforms, and client B2C solutions.• B2B Channel Development: Developed and led strategies to reach a broad and fragmented customer channel. Worked with sales to identify high-opportunity accounts and initiated strategic marketing partnerships.• Client Success and Launch: Led test and launch marketing for HBO/Cinemax digital products across cable clients. Drove subscriptions and app downloads through online, social media, and direct marketing. Corrected downward business trend and increased digital product usage by 400%. Conceived first-ever experiential campaign leveraging celebrity talent, curated video content, and digital platforms for hospitality client. • Cross-functional Leadership: Formed and led cross-functional “Swat Team” to educate and share insights for new business verticals. Charted operational processes for broader sales team. Led direct, indirect and matrix reports including sales, marketing, and client execution teams. Assigned tasks, workloads, and deadlines.• Advertising Management: Oversaw advertising, promotion, and creative development. Managed +$1M advertising budget.

  • Partner Marketing/Subscriber Acquisition

    • 2004 - 2007

    Developed national B2B2C subscriber acquisition campaigns to grow revenue and increase retention of HBO/Cinemax through cable, telco and satellite account partners. Led cross-functional marketing teams, creative teams, and outsourced agencies. Oversaw preferred vendor program and contract negotiation.• Multichannel Marketing: Led B2C campaigns: email, direct mail, TV, print, online/social, outdoor, events, retail, point-of-sale, and telemarketing. Created standards for co-branded messaging with clients.• Sales Enablement: Enhanced sales effectiveness by creating a strategic, consultative sales approach in partnership with Market Research and Marketing Sciences teams.

  • Strategic Planning and Analysis

    • 2003 - 2004

    Key member of strategic team that led the development and implementation of the first sales and marketing profit and loss management system. Oversaw subscriber marketing department budget of +$20M.• Cross-functional Leadership: Drove buy-in of new processes by cross-functional leaders. Built consensus and increased collaboration. Led sales and marketing budget planning with team leadership.

  • Multicultural Marketing

    • 2002 - 2003

    • Promoted HBO, HBO Latino, and Cinemax brand, programming, and talent to African American and Latinx audiences. Managed consumer digital, TV, and print advertising, promotions, and event sponsorships.

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  Black Enterprise Magazine

  • Greater New York City Area

  • Consultant

    • 2002 - 2003
    • Greater New York City Area

    Designed diversity strategies for corporate boards served by CEO of media client. Led forums with executive management, conducted due diligence and identified opportunities to enhance diversity within human resources, purchasing and marketing departments.

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  Rovia, Inc.

  • Boston, MA

  • MBA Intern/Marketing Management

    • Jun 2000 - Aug 2001
    • Boston, MA

    • Managed marketing communications, branding and public relations for interactive textbook technology start-up. Secured high-profile PR within first weeks of hire. • Led focus groups and usability studies to drive product and feature development. • Conducted competitor and industry analyses to develop product positioning and value proposition. • Laid marketing foundation for the emerging brand by devising messaging, tactic, and creative strategies. Led branding exercises with technical team and translated complex technical concepts into consumer-friendly messaging.

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  Black Enterprise Magazine/Earl G. Graves Publishing

  • Greater New York City Area

  • Public Relations and Corporate Communications

    • 1997 - 1999
    • Greater New York City Area

    • Recruited to work as publicist to Chairman/CEO. Increased exposure of the magazine, editors, officers, and company-hosted conferences and events to new business markets and media. • Oversaw event sponsorships and sponsorship marketing. Served as company spokesperson.• Provided oversight and management for national conference and event activations attracting dignitaries, high-profile business leaders and celebrities. • Created advertising, circulation and editorial opportunities through successful marketing partnerships and sponsorship negotiations.