Experience

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  Walking Tree

  • India
  • Retail Luxury Goods and Jewelry
  • 100 - 200 Employee

  • Brand Director, ANEKA (Previously known as Her Story)

    • Jul 2019 - Present

    Took the concept-led start-up brand from initial offering to proof of concept, and then into a successful flagship and retail format across global touchpoints. This includes concept, brand building & awareness, strategy, consumer testing along with creative direction across all touchpoints: brand content and communications, PR, digital marketing, social media content, communication and performance marketing, campaign conceptualization and execution, and branding. My campaign, Modern Perspectives, which I conceptualized and creatively directed won the global Red Dot Award (Berlin). I was also instrumental in the pivotal brand name change from Her Story to ANEKA.

  • Content Head

    • Apr 2018 - Oct 2019

    Managing content as a part of the Visual Communications Atelier for the group’s conceptual luxury retail B2C and B2B brands that include Unsaid Library (Europe), Her Story (India), Shades of Love & Unrounds (China), Aesthete (India) and the lab-grown diamond brand ALTR (USA). This included brand building, storytelling, content and collaterals, communications.

• 

  The Voice of Fashion, Mint Lounge, Elle India, Vogue India, Taj Magazine, The Swaddle, CNT India

  • Contributing Writer/ Editor

    • May 2017 - Apr 2020

    Contributing to top-line fashion, luxury and lifestyle media with a strong focus on sustainable luxury. In-depth research-based stories, interviews and editorial features.

• 

  NIRAV MODI

  • Mumbai, Maharashtra, India

  • Consulting Content Director

    • Jul 2017 - Feb 2018
    • Mumbai, Maharashtra, India

    Managing the content (core collections and high jewels), corporate communications (press releases, interviews, boilerplates) and brand collaterals (brand books), creating the brand voice and global content and communication style sheet across all platforms (print and digital).

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  Verve Magazine India

  • India
  • Book and Periodical Publishing
  • 1 - 100 Employee

  • Deputy Managing Editor and Digital Editor

    • May 2015 - Apr 2017

    After successfully launching the entire digital publication, moved on to simultaneously handle the entire print and digital luxury lifestyle publication content cross platforms, heading an in-house team of 15 and global writers and contributors. Managed the entire digital content from beginning to end, including visuals, digital content strategy and performance marketing.

  • Digital Editor, Verve Magazine

    • Apr 2012 - Mar 2017

    Conceptualized, built and launched the entire digital platform for luxury, lifestyle publication, Verve. This included the selection, design, development and build of the platform—both front-end and back-end, documentation and maintenance of the backend and CMS platform. Managed the entire content and visuals across all content categories building, training and heading a team for the same. Delivered marketing initiatives, working closely with the CEO and the marketing team. Conceptualized and produced collaborative initiatives with the top global and local fashion houses and luxury brands. Ran focus groups to qualitatively understand the consumer. Built a dynamic and highly engaging digital and social media platform from the ground up. Through well-curated content targeting and organic out-of-the-box initiatives, transformed the previously nonexistent digital and social media presence into one with explosive growth and high engagement, making the platforms lucrative for top advertisers and attractive for an inflow of readers. Built, retained and grew an entire digital community and voice for the publication with curated, insightful content and clear targeting.

• 

  Verve Magazine India

  • Features Editor

    • Jan 2008 - Nov 2010

    As features editor at the luxury, lifestyle publication, headed the arts and culture beat working with in-house and contributing writers.Wrote extensively across all sections of the magazine including in-depth culture and trend stories, exclusive cover stories, interviews and lifestyle features, travel, humour, social comment, among others. Took over as editor in lieu of the managing editor as required.

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  Dimension Studio

  • Chapel Hill, North Carolina

  • Co-Founder

    • 2002 - 2008
    • Chapel Hill, North Carolina

    Co-founded a digital start-up that worked with SMBs as well as Fortune 500 companies towards powering up their digital presence. This included: UI/UX, Web Design and Development, E-commerce, CMS.Worked closely with the co-founder to design and build an entire back-end platform that powered hundreds of offices through a custom virtual network. Launched a virtual magazine, The Digital M, that provided useful information to young businesses about ramping up their presence in the virtual world.

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  Synage Software Pvt. Ltd.

  • Mumbai, Maharashtra, India

  • Co-Founder

    • Jan 2005 - Dec 2007
    • Mumbai, Maharashtra, India

    Co-founded Synage, a SaaS (software-as-a-service) start-up that built one of India’s first SaaS products, DeskAway. The product was ranked one of the top project management tools in the world and was used by businesses globally. The firm also powered large organizations and conglomerates with powerful digital presence. This included UI/UX, web design and web development, social media marketing, performance marketing and content strategies.

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  Verve Magazine India

  • Writer & Editor

    • 2000 - 2007

    Contributed as a writer primarily to Verve, among other publications in India and America. Writing across luxury and lifestyle, covering a wide range of topics and interviewed top global influential personalities while also focusing on culture and social commentary.