Experience

• 

  Farfetch

  • Shanghai City, China

  • CRM Manager (Great China)

    • Apr 2017 - Present
    • Shanghai City, China

• 

  Esprit China

  • Shanghai City, China

  • CRM Manager

    • Dec 2014 - Present
    • Shanghai City, China

• 

  Hong Kong New World Department Store China Limited

  • Shanghai City, China

  • Partnership and BD manager

    • Jan 2014 - Dec 2014
    • Shanghai City, China

    - Co-branding cards management & co-branding events management- Develop new partners & partnership projects, partnership marketing- Membership program upgrade & member benefits development- Database marketing- System update, integration plan & management- CRM project design, execution across stores, coordination & supervision- Customer lifecycle management- O2O (online to offline) CRM project development- Coordinate with third parties (Alibaba, Tencent) for CRM projects

• 

  Edenred

  • Shanghai City, China

  • Senior Account Manager

    • Dec 2012 - Jan 2014
    • Shanghai City, China

    •Strategic CRM planning for clients •CRM campaign design (e.g. lucky draw, point redemption etc.）•Supervise CRM projects executions •CRM program performance evaluation (KPI design, yearly review, monthly review…)•Develop and grow the existing clients•Coach and lead account team

• 

  ICLP

  • Shanghai

  • CRM Account Manager

    • May 2009 - Nov 2012
    • Shanghai

    • Management of a central database for a luxury car client to conduct segmentation analysis, targeting & profiling, system enhancements and execution of the loyalty programme• CRM project planning and implementation of new car sales round activities such as DM creative, communication channel planning, hotline set-up, lead management and post reporting• Management and execution of a bi-monthly luxury lifestyle magazine and the quarterly customer newsletter, to include creative direction, article/story development, page planning, copywriting and photography management, print & production• Operational set-up of communication channels to include website response tracking and in-house fulfillment warehouse• Management of third party vendors on data purchasing and printing works outsourcing• Development of partnership with local banking, airline and telecom companies for a regional hotel group• Identification of potential local partners to extend business in China• Set-up of new members acquisition programs through current or new partners’ communication platforms• Management of communication channels to target audiences

• 

  McCann Worldgroup

  • Shanghai

  • Manager, Consumer Insight & Market Intelligence

    • Aug 2006 - Apr 2009
    • Shanghai

    • Day to day consumer and market insights investigation and market trends spot with various research methodologies• Consumer and market insight input and highly involvement in communication strategy planning • Database utilization and third party data/information management

• 

  Research International China

  • Shanghai

  • National Marketing Coordinator/Research Executive

    • Jun 2002 - Aug 2006
    • Shanghai

    • Quantitative and qualitative research projects development, management and execution• Company marketing activities and PR event • Company new client database set up• Industry research Newsletter for key clients • Media/Government relationships management