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Bio

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Siri Chaengcheau is a seasoned marketing professional with 20+ years of experience in developing and executing marketing strategies for various industries, including retail, FMCG, and healthcare. She has held senior leadership positions in companies such as Wuttisak Clinic, Pruksa Clinic/Pruksa Laboratory, and General Candy Co.,Ltd., where she has been responsible for marketing planning, market research, brand management, and sales team management. She holds an MBA from Stanford University and a Bachelor of Business in Accounting from Sripatum University.

Experience

    • 1 - 100 Employee
    • Sales Marketing Manager
      • Sep 2016 - Present
      • Thailand

      Train and supervise sales staff as well as establish territories and goals for sales teams Review the market, help them to determine customer needs, sales volume potential and pricing schedules that will help them achieve company set goals Maintain relationship with existing customers and expandi...

    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Mar 2016 - Aug 2016
      • ีรามอินทรา

      • Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; comp...

    • Brand Manager
      • Aug 2013 - Feb 2016
      • Changwanna

      * Adaptation of existing marketing concepts and strategies for regional markets * Coordination and implementation of ATL and BTL marketing activities in regional markets * Development and implementation of sales and consumer promotions in cooperation with local agencies and Regional Sales Managers

    • Marketing and Sale manager
      • Oct 2013 - Jul 2014

      Marketing Plans  Develop marketing plans for a product and product line through market research, competitive analysis, pricing, customer engagement and business planning.  Create marketing campaigns / product promotion plans for key focus products with the input from sales teams, customers.  T...

    • Marketing Manager
      • Jan 2011 - Sep 2013

      Verite Laboratory Co.,Ltd.  Motivating and leading PC support staff to achieve success.  Meeting and or improving upon set billing targets. This includes optimizing according to planned sales revenue, sales costs , gross margin, operating results and market share.  Maintaining and cultivating ...

    • Thailand
    • Media Production
    • 200 - 300 Employee
    • Asst.marketing manager
      • Jan 2005 - Dec 2009

       Prepare Sales & Marketing materials and work closely with advertising agencies  Provided development towards the marketing plans along with consumer base and serviced accounts.  100% project completion on time while meeting strict timelines and budget requirements.  Client and Vendor Rel...

    • Thailand
    • Retail
    • 700 & Above Employee
    • Product Manager
      • Jan 2004 - Dec 2005

       Offered necessary support for merchandising.  Obtained required controls regarding opening or closing a store.  Took necessary measures for recruiting, training and coordinating store personnel.  Organized bank transactions as well as regular sales reports  Take essential measures for coord...

    • Product Development
      • Jan 1999 - Dec 2003

       Support Managing Director and coordinator to Product manager  Idea generation(New product Idea of skincare product)  Product Concept development and testing(Ingredient / Pagkage/ Bluk etc.)  Business Plan / analysis  Market testing(Survey of Customer)  Market Survey and report  Contract m...

Education

  • 2014 - 2015
    มหาวิทยาลัยนานาชาติแสตมฟอร์ด
  • 1996 - 1998
    Sripatum University

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