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Siobhan Tanoa is a seasoned event management professional with extensive experience in marketing, tourism, and customer service. She has held senior roles in WellingtonNZ and WellingtonNZ | Wellington Regional Economic Development Agency, overseeing major events and building collaborative partnerships. Siobhan holds a Bachelor of Commerce and Administration from Victoria University of Wellington.

Experience

    • New Zealand
    • International Trade and Development
    • 1 - 100 Employee
    • Senior Major Events Advisor
      • Mar 2024 - Present

      Looking after our incredible Major Event Advisor team to oversee the regions Major and Regional Event partnerships to maximise the economic, reputational and social outcomes for the Wellington Region.

    • Major Events Advisor
      • 2019 - Mar 2024

      My focus is on strengthening and building collaborative partnerships with key city event stakeholders, ensuring the successfully delivery of WellingtonNZ supported major events. I work with internal and external stakeholders to develop event promotion and leveraging plans and activities, and oversee the delivery of leverage opportunities... and the end of the day, ensuring running a Major Event in Wellington is easy, memorable and successful both for the event owners and those attending. As a Major Events team we work across funding support, marketing and promotion, logistical and venue support, feasibility studies and event bids, planning, management and risk management, coordination and facilitation of major events taking place in New Zealand's capital, Wellington.

    • Business Development Manager - BEW
      • Sep 2016 - Mar 2024

      To carry out the attraction of sales activity in the business events sector. The primary focus is on the New Zealand domestic market and Australian Association market, driving an associated sales programme.- Develop an annual sales plan, in line with agreed strategy, objectives and budgets, for the New Zealand market- Deliver on the key priorities for the New Zealand market: - Overall strategic responsibility for the Business Events Wellington (BEW) activity in NZ-Identify BEW marketing requirements for campaigns and collateral requirements, and work with the Destination & Marketing team to develop and deliver- Investigate opportunities to develop and manage specific joint ventures/marketing campaigns with BEW partners- Plan and undertake New Zealand sales call programme- Conduct attraction and sales activity in other markets or sectors as business opportunities require

    • Business Development Coordinator
      • Jul 2014 - Sep 2016

      • Direct working relationship with the two BEW Business Development Managers, provide a key support to the team including strategic planning, sales calls, client events, all marketing and collateral to meet the wider team objectives.• Strategic responsibility for the BEW familiarisation programme, including all liaison with partners and clients to arrange full itineraries, including transport, accommodation, site visits, meals & any additional individual requirements for the clients. • Manage the BEW website, keep all information up to date, using backend website program Silver Stripe. Report on key traffic findings and drive new traffic to the site.• Quarterly BEW e-newsletter, source all information and key updates for 3,000+ subscribers. Manage and grow list of subscribers as a key marketing target for the team.• Close working relationship with the Brand team and the Digital Marketing team to ensure all BEW marketing is on brand and to gain greatest exposure of all BEW key messaging• Build a strong working partnership with a wide range of public, private and non-government organisations, businesses and individuals associated with the Tourism sector, including Tourism New Zealand & Ministry for Primary Industries• Responsibility for sales from 50-150 delegates and for ‘proactive sales’ , development of strategic plan, targeting, delegation of sales tasks to team & distribution of leads to wider sales team where appropriate• Manage and organise BEW’s presence at various conventions related tradeshows, including Meetings, AIME, the PCO Conference, Convene North and Show me Wellington.• Solicit and record leads and referrals activity to BEW partners• Coordinate key information updates for stakeholders – including interpretation of relevant CAS or similar data sources• Responsible for programming calendar, partner administration, liaison, hosting

  • Department of Internal Affairs (NZ)
    • National Library of New Zealand
    • Venues and Events
      • Sep 2011 - Jul 2014
      • National Library of New Zealand

      - Venue liaison for the National Library of New Zealand- Welcomed and introduce new users and guests to the newly refurbished National Library- Assisted with Event Management for external and internal DIA users

Education

  • 2008 - 2011
    Victoria University of Wellington
    Bachelor of Commerce and Administration, Business, Management, Marketing, and Related Support Services
  • 1998 - 2007
    Queen Margaret College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “International Trade and Development”

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