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Simoné Meyburgh is a seasoned brand and visual identity designer with 20+ years of experience in the creative industry. She has worked with top brands such as cobas, UJ, Nedbank, and Conoil, managing brand evolution, creating brand guidelines, and developing visual language toolkits. Simoné has held various roles, including Creative Head, Senior Graphic Designer, and Graphic Designer, and has worked with clients across different industries.

Experience

  • HKLM Branding
    • Johannesburg Area, South Africa
    • Brand / Visual Identity Designer and Manager
      • Aug 2016 - Present
      • Johannesburg Area, South Africa

      Consultant to international brand agency HKLM advising, designing and managing various brand and visual identity portfolios and assets. The brands I work on:» cobas, which is an IVD solution of Roche, which the leader in personalised healthcare worldwide; » UJ (University of Johannesburg), is recognised as the SA's second strongest brands, UJ offers world-class, internationally recognised academic programmes.» Nedbank, is one of the top five financial services in South Africa which includes Private Wealth, Corporate and Investment Banking, Business Banking and Insurance and» Conoil, a leading Independent Oil & Gas Company in Nigeria amongst others.The experience I gained:» Manage monolithic brand evolution. Safeguard/monitor brand longevity by developing coherent but flexible brand guidelines that allow for new design trends across print and digital but still maintaining brand continuity, distinction, integrity, authenticity and relevance.» Collaborate with visual language designers using brand synopsis/brief to conceptualize and create Brand Guidelines, across digital and print.» Manage and determine rules for the brand guidelines.» Provide creative design solutions for marketing material.» Creating relevant and accurate asset banks with user-friendly documentation that is easy to share across departments and relevant third parties, as required. » Project manage design teams and other internal departments.

    • Graphic Designer, Visual Identity Gatekeeper and Typesetter
      • 2003 - 2017
      • United Kingdom

      » Rebrand of ProjectPublish, which is a publishing house in the UK. Development of brand evolution, co-ordinate and management of asset bank across print and digital.» Manage visual identity of Katherine of Carrick® series across for print and digital platforms including trade show visuals.» Typeset hardback book.» Create and design jacket cover and book cover.» Design and manage company stationery.» Support director on other company visual projects.

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Head of Design
      • Apr 2015 - Jul 2016

      Main client Discovery, which is one of the biggest shared value insurance companies in South Africa offering medical health cover, life insurance, investments, car and home insurance and the product Vitality.» Reporting to executive and creative director.» Custodian of complete Discovery Brand Guideline for all portfolio products across print and digital (web adverts, mobile and social media). » Create and develop visual language/toolkit for brand identity.» Collaborate with art directors and other designers within the company to create and develop projects.» Working with printers, finishers, and other specialists.» Project managed of photography for developing marketing materials» Assist in training of designers.» Responsible for overarching quality control.

    • Brandhead of Health portfolio
      • Jul 2014 - Jul 2016

      Main client Discovery, which is one of the biggest shared value insurance companies in South Africa overseeing the medical health cover portfolio» Responsibility for the Health brand within the Discovery portfolio.» Lead brand evolution for print and digital » Manage teams, photographers and illustrators» Brief taking and presentation to client» Responsible for creative pitch for Discovery Health.» Manage quality and workflow in creative team.» Manage design and print process to ensure timely deliverables.

    • Graphic Designer
      • Sep 2013 - Jul 2014

      » Responsible for creative design and conceptualization of Discovery Healthand Discovery Vitality assets and campaigns across print and digital (socialmedia) platforms.

  • Vision IMC
    • Randburg
    • Creative Head
      • Jun 2010 - Sep 2012
      • Randburg

      Prior to embarking on my own creative journey, I was Creative Head for Vision IMC. Vision IMC is a strategic communications organisation focused on developing integrated solutions to complex challenges. They provide services that cover full brand management and marketing portfolios. Their focus areas span across the B2B and corporate business environments, with specific emphasis on visual and brand identity, architecture and brand portfolio management.My operational responsibilities there included the brainstorming of projects, running with the design and DTP, reproduction and final sign off on projects. Projects would typically include CI Manuals, Brand Strategy, Annual Reports, DTP and Print Production. Clients of Vision IMC included: » Castrol, is one of SA's providers of oils, fluids and lubricants for every driver, every rider and every industry» Puma Energy, is a Singaporean multinational mid- and downstream company» The National Bargaining Council for the Road Freight and Logistics Industry (NBCRFLI), is a labour-smart council for our employees of the Road Freight industry» The Trucking Wellness Programme, is an initiative of the NBCRFLI to supply primary healthcare delivery system to our Road Freight industry led by the Corridor Empowerment Project (CEP).» Commerce Edge, which offers world-class supply chain training and competency management» Future Health is a nutraceutical company in SA

    • Senior Graphic Designer
      • Jul 2009 - May 2010
      • Johannesburg

      Prior to Vision Integrated, I worked as one of the Senior Graphic Designers for Brandinc. The Brandinc Creative Group is a full service marketing and communications agency, specializing in design and advertising, with a particular emphasis on sports related events for SAIL and Rugby SA. I worked on accounts such as Alfred Dunhill, the Joburg Open, Altech, Bonitas and Telkom Business.

    • Graphic Designer
      • May 2008 - Jun 2009
      • Johannesburg

      I have worked as a graphic designer for Troika Imagineering Works, creating for clients such as Dimension Data, SAPPI, KoolKidz Corp, FNB, Teach South Africa and RAM Couriers. Troika specializes in Strategy, Advertising, Branding, Graphic Design, Interactive Design, Exhibitions, Events and PR.

    • Designer
      • Apr 2003 - Jul 2006
      • South Africa

      » Conceptualisation and design of the Befonk website.» Brainstorm and develop projects for e-learning products.» Design, DTP and reproduction of design elements for e-learning products and company identity.» Manage all internal business stationery from design to print such as business cards, letter heads and compliment slips.

Education

  • AAA School of Advertising
    3 Year Visual Communications Diploma – Graphic Design
  • 2002 - 2002
    International Advertising Association (NY, USA)
    Diploma Accreditation, Marketing Communications
  • 2013 - 2013
    Ruskin School of Drawing & Fine Art
    Certificate, Art & Anatomy
  • 1995 - 1999
    Randburg High (Afrikaans)
    Matriculated
  • 2020 - 2020
    Udemy
    The Complete Digital Marketing Guide, Marketing/Marketing Management, General
  • 2020 - 2020
    The Influence Institute (Gilian Gork)
    Short Course Rapid Influence Formula for Sales

Suggested Services

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Industry Focus. “Advertising Services”

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