Experience

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  Walking Tree

  • India
  • Retail Luxury Goods and Jewelry
  • 100 - 200 Employee

  • Content Lead - Her Story

    • Jul 2021 - Present

    Leading all content for fine jewellery maison Her Story across all touchpoints, and helping to create a brand identity and language. From insighting, creative writing and jewellery collection content to press communications, social media, website content, celebrity interviews, event curation, marketing collaterals and much more.

  • Senior Content Writer

    • Jan 2019 - Jul 2021

    Creating content for Walking Tree, for its consumer brands Her Story in Mumbai and Unsaid in Belgium, as well as other partner brands like ALTR Created Diamonds in New York, B2B brands in China, and other B2B jewellery content in India. This included writing POS content, high jewellery books, jewel names across brands and collections, magazines, press and media responses, social media, websites and more.

• 

  freelance writer, editor

  • Writer and Editor

    • Sep 2018 - Present

• 

  Condé Nast India

  • India
  • Book and Periodical Publishing
  • 300 - 400 Employee

  • Copy Editor, Vogue Wedding Book

    • Jul 2018 - Sep 2018

  • Project Manager, Casa Vogue

    • May 2018 - Jul 2018

• 

  Firestar Diamond Group

  • Mumbai

  • Content

    • Dec 2017 - Feb 2018
    • Mumbai

• 

  Verve Magazine India

  • Mumbai Area, India

  • Senior Writer

    • Apr 2014 - Nov 2017
    • Mumbai Area, India

    As a Senior Writer for VERVE magazine (print and digital) and its related properties, I majorly curate and write the magazine's 'Scapes' section which covers travel, food, fitness and design stories, in addition to writing in-depth features on music, profiling trendsetters, and writing pop culture and opinion features. I also curate and write about luxury horology and jewellery and have helped put together watch supplements and books.

• 

  Publicitas Content

  • Mumbai Area, India

  • Junior Writer

    • Apr 2013 - Mar 2014
    • Mumbai Area, India

    Writing, editing and production for:Eat Stay Love — luxury lifestyle magazine, Taj City Guide magazine, Taj CoffeeTable magazine, The Oberoi Hotel magazine, The Leela Hotel magazine, Forbes Real Estate supplement.

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  Terence Lewis Dance

  • Mumbai, Maharashtra, India

  • Senior Instructor

    • Mar 2006 - Sep 2012
    • Mumbai, Maharashtra, India

    Was selected to be part of the TLDFST 3-year scholarship, after which I worked as a dancer with TLCDC and an instructor. In addition to being a performer for many big projects and a teacher for a diverse range of students, also graduated in theory + practicals of various dance forms and yoga, qualified innutrition, anatomy studies and physical training.