Experience

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  Gamned!

  • France
  • Advertising Services
  • 100 - 200 Employee

  • Head of Media Trading

    • Jan 2022 - Present

    Team management and seniority support- Lead and mentor a team of programmatic buyers; with ability to manage client campaigns directly in the platforms as needed; teach best practices- Allocate campaign, workload/ressources planning, set-up process (internal & external), quality insurance, define and update guidelines regarding trading)- Lead daily & weekly media trading meetings with internal teams- Develop and maintain reliable campaign reporting systems on a daily, weekly and monthly scheduleTraining & Capacity building- Responsible of the enrollment of new team member regarding processes and skills- Develop quality assurance and troubleshooting procedures, as well as ensuring communication across internal teams, clients, and inventory partners- Serve as the point person for resolving technical issues arising from programmatic inventory deals, working with ad ops to manage internal and external processes and provide analysis and resolution- Construct a training program customized to various positions within the organization which enhances knowledge and excitement for all things digital Media Trading ManagementMedia Trading ManagementAnalytics and optimisationsInnovation and products development

  • Team Lead | Senior Media Trader

    • Apr 2018 - Dec 2021

    Media Campaign Management :- Build and traffic campaigns in DSP platforms including (video, social, display, mobile, DOOH, audio)- Analyze real-time campaign performance and make recommendations for optimization inorder to maximize revenue opportunities- Actively manage programmatic deal performance and margins, ensuring full delivery and profitabilityAnalytics and Optimisations :- Ensure weekly/daily performance check, emails on a timely fashion account manager’s request to best ensure campaign delivery and efficient implementation of campaigns- Advise and guide junior Media Traders to help them deliver the best performing campaigns- Advise and guide Account Managers on their programmatic strategy and operational tactics to best suit advertiser’s objectivesInnovation and product development :- Apply evolutionary and revolutionary ideas and concepts to take our digital solution offering to the next level- Manage complex, often ambiguous, problems and projects in a thoughtful, structured, and efficient way that begins with the end in mind

  • Senior Media Trader

    • Sep 2016 - Mar 2018

    - Setup on Appnexus, DBM, Facebook Business Manager, Search Ads (Apple) for display, video and social campaigns- Creatives trafficking (IAB, Wallpaper, video, native, in-read)- Tagging plan design and implementation on Google Tag Manager- Day to day monitoring and optimizations towards CPM, CPC, CPV, CPL, Cost per App download- Analysis and recommendationsFounded in 2009 by Olivier Goulon (CEO) and Anthony Spinasse (COO), Gamned! is an independent programmatic trading-desk. Pioneer in real-time bidding digital advertising, Gamned! addresses all media problematics on desktop and mobile from clients’ loyalty to acquisition.

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  ADTHINK

  • Media Trader

    • Mar 2015 - Aug 2016

    - Trafficking and campaigns setup on DSP platforms (Adthink adserver, DBM, Avazu, Mediamath)- Campaigns optimizations (CPC, CPV, CPL, CPA, CPI)- Analysis, reporting and recommendations- Account managementAdthink offers a full line of smart performance digital advertising services. Since 2001, Adthink has pursued a single mission: helping advertisers acquire online customers, by making advertising return on investment the main objective of every campaign.

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  Semply Social

  • Région de Marseille , France

  • Social Media - Account Manager

    • 2012 - 2014
    • Région de Marseille , France

    - Implementation, control, optimization and reporting of online campaigns.- SEM Google Adwords - Facebook Ads - Account management

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  Semply Social

  • Région de Marseille , France

  • Social Media Assistant

    • Feb 2011 - Aug 2011
    • Région de Marseille , France

    - Social media strategy implementation- Community management- Contests and Optin data collection

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  Meseo.fr

  • Lissieu

  • Community Manager

    • Sep 2010 - Feb 2011
    • Lissieu

    - Website advertising- Implementation and notoriety management on social media, - Search engine optimizations- Upload and update datasheets

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  Mastering Pos Ltd

  • Hong Kong

  • Marketing assistant

    • Apr 2009 - Jul 2009
    • Hong Kong

    - Updated company’s catalog- Branding products for well-known alcohol promotional items’ brands - Sourcing, sample shipment and freight