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Simona Scopazzini is a seasoned marketing professional with expertise in multi-channel marketing strategy, customer experience, branding, content marketing, and digital advertising. She has worked with various companies, including Weng Contemporary, SRG SSR, and Bally, and has experience in project management, marketing team coordination, and social media strategy.

Credentials

  • Hootsuite Platform Certification
    Hootsuite
    Oct, 2018
    - Apr, 2026

Experience

  • Weng Contemporary
    • Zurich, Zurich, Switzerland
    • Marketing Project Manager
      • Jul 2023 - Present
      • Zurich, Zurich, Switzerland

      Conception, implementation, and monitoring of the company’s multi-channel marketing strategy and customer experience journey; comprising branding, content marketing, print & digital advertising, art direction, and PR.

    • Switzerland
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing Copywriter
      • Feb 2023 - Jun 2023

    • Marketing and communication coordinator at Play Suisse
      • Jul 2022 - Feb 2023

      > Campaigns and project management . Media and creative agency briefing . Coordination of production process . Digital performance marketing coordination . Selection and management of visual identity for content promotion . Planning and project management for asset production for partners, comm activities and festivals (merchandising, promotional material)> Content marketing & content creation (copywriting, creative production, translations)> Social media (strategy co-creation and implementation of editorial planning)> Partnerships activation and relationship management

    • Marketing coordinator at Play Suisse
      • Jan 2022 - Jun 2022

      > Project management> Marketing team coordination and support> Partners activation> Marketing copywriting and Italian translations

    • Social Media and Marketing consultant at Play Suisse
      • Jul 2021 - Dec 2021

      > Social media strategy> Social media content creation> Social media editorial planning> Marketing copywriting and Italian translations> Marketing team support

  • gcevents
    • Montreux, Vaud, Switzerland
    • Event Hostess
      • Jun 2021 - Jun 2021
      • Montreux, Vaud, Switzerland

      Event hostess for gcevents' exhibition "Andy Warhol. Pop Art Identities" held at Auditorium Stravinski in Montreux during Summer 2021.

  • Bally
    • Switzerland
    • Digital Strategist & Content Creator for The Bally Foundation
      • Feb 2021 - May 2021
      • Switzerland

      Redefinition of the the content creation strategy for The Bally Foundation's Instagram profile.

  • Bally
    • Lugano, Ticino, Switzerland
    • Event's Digital content creator for The Bally Foundation
      • Sep 2020 - Sep 2020
      • Lugano, Ticino, Switzerland

      Digital content creator during the “Bally Artist Award of the year 2019” prize-giving ceremony.

  • University of Zurich
    • Zurich, Switzerland
    • Freelance Graphic Designer
      • Apr 2020 - Sep 2020
      • Zurich, Switzerland

      Graphic design project dedicated to the fashioning of a personalised stamp to be applied on the first page of the Romance studies library’s new arrivals.

    • Communication and Marketing Intern
      • Feb 2020 - Aug 2020
      • Lugano, Ticino, Switzerland

      › Social Media management› Formulation of new social strategies and campaigns› Creative and interactive social content production› Support in digital marketing activities (e.g. digital advertising, website management) › Assistance in press conferences and events management (artist talks) and support in media reception

  • University of Zurich
    • Lugano, Switzerland
    • Research Assistant
      • Apr 2019 - May 2019
      • Lugano, Switzerland

      Research Assistant in data gathering and elaboration within the University of Zürich’s Department of Communication and Media Research (Institut für Kommunikationswissenschaft und Medienforschung) partnered with Università della Svizzera Italiana.

    • Freelance Graphic Designer
      • Feb 2019 - Mar 2019
      • Zürich, Switzerland

      Collaboration with University of Zürich's institute of Romance Studies for the fashioning of a flyer dedicated to the 125 years' anniversary of the department's iconic library.

    • Editorial Assistant
      • Jun 2017 - Aug 2017
      • Lugano, Switzerland

  • University of Lausanne - UNIL
    • Lausanne, Switzerland
    • Research Assistant
      • Apr 2015 - Jun 2015
      • Lausanne, Switzerland

      Research Assistant in data gathering within the context of University of Lausanne’s Institute of Psychology, "A colour perception experiment" led in the Laboratory of Experimental Research in Behaviour (LERB).

    • Editorial Assistant Intern
      • Jun 2012 - Aug 2012
      • Lugano, Switzerland

Education

  • 2018 - 2021
    USI Università della Svizzera italiana
    Master of Science - MS, Media Management
  • 2018 - 2018
    Yoobee College of Creative Innovation
    Certificate in Digital Media, Design and Visual Communications, General
  • 2014 - 2017
    University of Lausanne - UNIL
    Bachelor of Science, BSc, PSYCHOLOGY

Suggested Services

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Industry Focus. “Fine Art”

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