Bio
Experience
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Civil Contractors Federation Victoria
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Victoria, Australia
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Executive Manager - Policy & Communications
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Jul 2023 - Present
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Victoria, Australia
As Executive Manager - Policy & Communications, I work with the executive team to deliver the strategic objectives of CCF Vic, the leading membership body for Victoria's civil construction industry, which exists to support our civil contractor members grow successful businesses.I am responsible for overseeing, reviewing and developing policy and communications (external and internal) as well as providing strategic counsel to, and representing and advocating the interests of, the CEO, Board, CCF membership, Civil Train and wider business.
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Arboriculture Australia Ltd
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Melbourne, Victoria, Australia
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Board Member
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May 2023 - Present
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Melbourne, Victoria, Australia
A volunteer board director position that enables me to bring my extensive advocacy, communications, engagement and PR skills to an issues-rich industry ripe that's for growth as it advances the interests of its members and allied stakeholders.
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Citywide Service Solutions Pty Ltd
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Melbourne, Australia
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Head of Group Corporate Communications
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Jul 2016 - Jun 2023
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Melbourne, Australia
As Head of Citywide's Corporate Communications, I direct and facilitate internal and external stakeholder engagement and communication with the specific objective of cultivating our brand and reputation. A broad and diverse role, I am responsible for developing and implementing strategies for stakeholder relations, public relations and media, industry and community engagement and our Corporate Social Responsibility program.Internally, a key focus is cultivating employee engagement and as one of several Culture Champions, I am also tasked with nurturing a dynamic corporate culture.Externally, our objective is to build our corporate profile, foster and facilitate greater awareness and advocacy of our brand to build and strengthen our corporate reputation.
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Mossman Media
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Melbourne, Australia
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Director & Principal Consultant
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Nov 2011 - Jul 2016
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Melbourne, Australia
Mossman Media is a business growth advisory practice with specialist skills and experience in business communication, media and public relations.We work with companies, organisations and professionals who are serious about growing their business and brand and who:- Want to lift their visibility in the global market;- Amplify their influence and expertise;- Attract more businessIn this digital and social business age, a key emphasis of our communication initiatives is on leveraging these 'new media' in tandem with traditional media.
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Acquire Learning
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Melbourne, Australia
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Media & PR Manager
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Jul 2014 - Jun 2015
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Melbourne, Australia
As consulting Media & PR Manager, I was tasked with managing day-to-day business and industry press interest and related media issues and growing broader awareness of the Acquire brand through strategic stakeholder engagement.The first priority was to acknowledge negative media and community sentiment, engage difficult journalists and begin seeding stories to gradually turn the tide of opinion about the business.By demonstrating Acquire was an ‘open book’ with nothing to hide and helping influential writers with their coverage, the outcome within a matter of months was a gradual reduction in negative attention and increased placement of positive business messages and stories.Additional to the media relations priorities, the assignment was expanded to include strategic communication and engagement with industry and government stakeholders plus internal corporate affairs support, advising C-level and other senior executives on internal communications around emerging business issues.
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Director & Executive Coach
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Jun 2013 - Dec 2014
YOU are your stories. That's how you are remembered. Effective presentation is vital to your ability to be influential. Confidence Tricks can show you how to improve.Confidence Tricks is a practical presentation skills coaching and mentoring business designed to prepare people at all professional levels across all occupations with the skills to present or speak in public with confidence.- Do you want to inspire, persuade and influence your audiences?- Struggling to nail a sale or build consensus with project stakeholders?- Lacking the confidence needed to step up in front of any audience?As professional communicators accustomed to organisational storytelling, we help you develop your content as well as deliver it. It need not be 'perfection tricks', just Confidence Tricks.
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Media Manoeuvres
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Melbourne, Australia
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Sessional Media Trainer
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Feb 2012 - Dec 2014
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Melbourne, Australia
Executive media trainer and media advisor, working with companies, industry associations and NFP organisations to develop successful media engagement strategies and tactics.
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National Heart Foundation of Australia
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Melbourne, Australia
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National Media & Communications Manager (contract)
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Jun 2013 - Sep 2013
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Melbourne, Australia
A caretaker role working with the Heart Foundation's national & state Media and Communications team, with an issues management and stakeholder communication focus as well as day-to-day media and public relations operations and activities.
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Australian Patients Association
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Melbourne, Australia
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Communications Advisor - Contract
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Feb 2013 - Jun 2013
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Melbourne, Australia
The Australian Patients Association (www.patients.org.au) is an independent not-for-profit organisation dedicated to championing and protecting the rights and interests of patients, and improving overall patient care and health outcomes.As Communications Advisor, I am helping to develop and communicate a series of campaigns to raise awareness of critical issues affecting different areas of healthcare and which, fundamentally, have a huge impact for patients going through the healthcare system.
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Incitec Pivot
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Melbourne
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Communications Consultant, Business Excellence
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Feb 2012 - Aug 2012
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Melbourne
Advising on and executing internal communications initiatives for IPL's global business improvement system, Business Excellence.
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Daymark PR
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Melbourne, Australia
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Account Director
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Oct 2010 - Oct 2011
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Melbourne, Australia
As Account Director at Daymark, I worked across several sectors including renewable energy, financial services (trading) and industrial packaging, and brings extensive experience in media relations, issues management and strategic stakeholder communication.Responsibilities & key achievements included:- Developed and implemented a long-term stakeholder engagement and media strategy to build the public profile of a leading geothermal energy consultancy and position the client as an industry knowledge resource;- Developed & implemented the communications strategy to support the Australian market launch of a leading financial markets trading company, components of which include an ongoing media engagement program and advice around stakeholder engagement in an issues-rich environment;– Devised and delivered media programs and provided strategic media advice for an ASX-listed, market-leading industrial packaging company for activities including an industry-changing M&A, HY and annual results, company restructure and rebrand.
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Director - Melbourne
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Feb 2010 - Sep 2010
My work at the Wilkinson Group included consulting to key clients and national brands in the domestic aviation sector, personal insurance industry, renewable energy sector and mining services sector. Key campaigns I worked on include;- Developing the communications strategy for the Australian market launch of a US motor insurance major;- The launch of Tiger Airways' Melbourne-Sydney service, a strategic launch on the world’s third busiest aviation route, for which I helped develop and deliver a highly successful media strategy. I also oversaw a number of media training and issues management programs and campaigns for a variety of organisations within Australia’s private tertiary education sector, timber industry and renewable energy sector.
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Account Manager
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Mar 2009 - Jan 2010
Account Manager specialising in media relations, media training and presentation, issues management.
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Internet News Editor; Journalist
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2002 - 2009
Sydney (July 2002-April 2006) - Sub-editor on the AAP digital newsdesk. Subbing and supplying digital print, audio and video content to subscribers including traditional media publishers and commercial clients including Telstra Bigpond, Ninemsn, Yahoo and many more.Melbourne (May 2006-May 2009) - General news reporter & photographer, acting chief-of-staff, news desk sub-editor, Internet News Desk sub-editor.
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Owner
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May 2002 - Apr 2008
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Australia
Corporate, commercial and press photography & reportage - it was a very exciting and fulfilling mix.Publishing & Content clients:- Yaffa Publishing (Capture Magazine, Great Walks)- Messenger Publishing- Pearson (Australia - educational publishing)- POL Publications- Geographical (Royal Geographic Society, London)- book|BASIL- MIS magazine (NZ)- EMAP Australia (Outdoor magazine)- Engineers Media (Engineers Australia magazine)- Neilson Publishing (Timber Design Australasia magazine)- Wilmington, UK (TTJ Magazine)
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Nine Network Australia
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Sydney, Australia
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News Producer
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Feb 2001 - Feb 2004
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Sydney, Australia
Researcher, writer, producer for Today Show news, Morning News and National Nine News flagship 6pm news programWriter and researcher for NightlineResearching, writing and producing the Qantas in-flight news bulletins
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Reuters News Agency
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Sydney, Australia
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News Producer, Reuters TV Asia
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Aug 2000 - Oct 2000
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Sydney, Australia
• Olympic Games news producer - responsibility for reporting, producing and script-writing material for international subscribers for the Sydney Olympics• Co-ordinating news coverage of the 2000 World Economic Forum and S11 riots in Melbourne
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Australian Associated Press
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Sydney, Australia
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Internet News Editor
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Feb 2000 - Aug 2000
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Sydney, Australia
• Sub-editor on AAP’s pioneering digital newsdesk, 'Netdesk'. Subbing and supplying content and news copy to early generation news websites and digital publishers including Telstra Bigpond, Ninemsn, SheSaid.com.au, Yahoo and more.• Sub-editor on AAP’s broadcast news service
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Sky
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London, United Kingdom
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News and Line-up Producer, Sky News
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Jul 1998 - Sep 1999
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London, United Kingdom
• News and line-up producer, overseeing to air round-the-clock news bulletins• News planning and production, co-ordinating coverage of international events, including the Kosovo conflict• Reporting, producing, researching and providing voiceovers.
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GMTV
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London, United Kingdom
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Producer
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Jul 1998 - Aug 1999
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London, United Kingdom
Overnight news editor and producer, determining the most compelling mix of news and human interest stories from around the world to present to breakfast TV news audiences.
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News Producer, Cameraman, Video Journalist
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Jul 1998 - Feb 1999
Produced nightly news bulletins. Was Video Journalist & Cameraman across ITN's services for ITV, Channel 4 News and 5 News.
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Channel One Television
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Bristol, United Kingdom
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Senior News Producer, Video Journalist
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Jun 1996 - Jul 1998
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Bristol, United Kingdom
Video Journalist, Reporter and Senior Producer at the first TV network to use Video Journalists as primary news gatherers. Great fun, creative and adrenaline-pumping (especially the spot news, ambulance-chasing stories).
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Reporter
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1994 - 1996
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Education
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1991 - 1992University of Central Lancashire
NCTJ Newspaper Journalism, Media (inc. media law; politics) -
1999 - 1999City of Westminster College
Business Languages - Spanish and French
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