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Simon Avery is a seasoned account management professional with extensive experience in the food industry, holding senior roles at prominent companies such as Colian, SHS Sales & Marketing (GB), and Whitworths Ltd. He has managed diverse accounts including Top 4 Grocery Multiples, Convenience, Discounters, High Street Discounters, and Online for ice cream and other categories. Simon holds a strong background in category management, sales management, and key account management, with a focus on the food sector.

Experience

  • Colian
    • Bristol, England, United Kingdom
    • Senior National Account Manager
      • Sep 2022 - Present
      • Bristol, England, United Kingdom

    • Senior National Account Manager
      • Dec 2016 - Sep 2022
      • Home Based

      Working across Categories such as Milk,Chocolate Spread,Specialist Sports(Protein) & Ice Cream. Managing diverse range of accounts including Top 4 Grocery Multiples, Convenience, Discounters, High Street Discounters & Online & Route to Market for Ice Cream.

  • Whitworths Ltd
    • Home based
    • Interim Commercial Manager
      • Jul 2016 - Nov 2016
      • Home based

      Managing Waitrose Marks and Spencer and Ocado in numerous categories including Home Baking, Snacking and Food on the Move.

  • Food Utopia
    • Newport, United Kingdom
    • Commercial Manager
      • Sep 2015 - Jun 2016
      • Newport, United Kingdom

      Managing Sainsburys Asda & Dunnes within Celebration & Seasonal Cake categories.

  • Haydens Bakery Ltd
    • Devizes Wiltshire
    • National Account Manager
      • Apr 2013 - Aug 2015
      • Devizes Wiltshire

      Working as a NAM for Haydens Bakery targeted to develop and grow our products presence within Morrisons. I have also been given responsibility to drive the Costa Coffee business forward and to also develop potential customers within Foodservice.Haydens Bakery produce high added value, hand finished, ambient,chilled and frozen patisserie & dessert products.

    • Interim National Account Manager
      • Nov 2012 - Apr 2013
      • Corsham

      Initial Interim 3 month contract (which was extended by a further 3 months) as a National Account Manager looking after the Waitrose & Ocado accounts.I looked after the deli counter aspect of the business for the Waitrose account.Worked in partnership with all aspects of the Dalehead business to ensure that Waitrose was given the required focus in order to maintain the level of service expected.At my time of leaving, turnover of Dalehead cooked meats products within Deli Counter had increased 2% yr on yrReductions had decreased by 7% yr on yr & Wastage had also been reduced by 2% yr on yr.This was achieved through working with Waitrose and setting a targeted promotional activity plan, looking at what was working in the range and delisting what was not and implementing an NPD plan to bring in fresh products to drive sales.

  • Cargill
    • Hereford, United Kingdom
    • National Account Manager - Cargill Meats Europe
      • Feb 2011 - Jun 2012
      • Hereford, United Kingdom

      Managed Morrisons & Iceland Fresh Chicken accounts.

    • Interim National Account Manager
      • Jun 2010 - Jan 2011

      I looked after the Asda & Aldi accounts on fresh and added value poultry products.The accounts had a combined turnover of c£29m.

    • National Account Manager
      • Feb 2009 - May 2010
      • Salisbury, United Kingdom

      Managed the Tesco, Sainsbury & Morrisons accounts selling own label & Licensed Celebration Cakes.

  • Uniq
    • Evercreech, Somerset
    • National Account Manager
      • Jun 2007 - Dec 2008
      • Evercreech, Somerset

      Managed the Waitrose, Co-op, Iceland & Somerfield accounts selling Cottage Cheese into these accounts.Day to Day running of the accounts and also incorporated - Category ManagementNPDCost price negotiationsForecastingRevenue Budgeting

Education

  • 1983 - 1987
    Vincent Thompson Secondary
  • Vincent Thompson High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Food and Beverage Manufacturing”

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