Bio
Experience
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Director of Marketing And Business Development
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Jan 2022 - Present
Steer strategic planning, execution, and analysis of initiatives that drive growth and engagement for a large regional credit union. Spearhead the development of comprehensive marketing strategies, including promotional activities, product, and project launches. Allocate and oversee budgets. Lead cross-platform media strategy, utilizing analytics to inform decisions. Drive internal and external communications, maintaining consistent messaging and brand integrity. Cultivate community relationships and foster strategic partnerships to enhance business development.
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United Regional Health Care System
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Wichita Falls, Texas Area
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Multimedia Specialist
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Jan 2018 - Jan 2022
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Wichita Falls, Texas Area
As part of the marketing and communications team, our job is to continually raise awareness to the surrounding communities about the many facets of excellence at United Regional Health Care System. Assist with overall strategy, photography (lifestyle, physician/leadership headshots), videography (commercial campaigns, short documentaries, video communications), manage digital marketing and online presence.
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Hoegger Communications
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Wichita Falls, Texas
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Multimedia Specialist
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Sep 2012 - Dec 2017
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Wichita Falls, Texas
Hoegger Communications is an award-winning advertising agency with local, regional, and national clients. I was the first full-time creative hired at Hoegger and was fortunate to have been at the forefront of the agency's growth.From team leadership to project management to client acquisition and brand development, to proposals, budgeting, lectures, marketing plans, scriptwriting, voice-over work, acting, social media, graphic design, photography, video production, radio production and so much more.
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Freelance Artist
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Jul 2001 - Sep 2012
In 2001 I left Midwestern State University to pursue life full time as a creative artist. At the time I was pouring all the majority of my creative effort in to a rock and roll band, DOWN-STARES. In our 10 years as a together, we played over 300 shows, regularly touring, sharing the stage with some of the hardest working bands in America. Not only was I the frontman (singer) for the band but I was managing, promoting, creating t-shirts, flyers, posters, artwork as well as videos.As the band came to an end, I channeled my passion into making a living as a multimedia artist and pivoted to freelance client work which led me to being hired at Hoegger Communications in Sept. 2012.
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Education
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2022 - 2024Angelo State University
Master of Business Administration - MBA -
2022 - 2023Angelo State University
Master of Science Business Data Science Analytics - MS-BDSA -
2019 - 2021University of Arkansas Grantham
Bachelor of Arts, Strategic Communications -
1999 - 2001Midwestern State University
General Studies -
1994 - 1999Iowa Park High School
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