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Silvia Cristina Ferreira is a seasoned executive with extensive experience in sponsorship, negotiation, and event management. She has held various roles in companies such as iFood, IMM Esportes e Entretenimento, and CME - Medicina e Segurança no Trabalho. Silvia holds an MBA from Thunderbird School of Global Management and has expertise in marketing, strategy, and business planning. She is proficient in English and Spanish and has worked with top brands such as Cirque du Soleil and Samsung.

Experience

  • iFood
    • São Paulo, Brazil
    • Gerente Comercial - PET
      • Jan 2021 - Present
      • São Paulo, Brazil

    • Atendimento a patrocinadores - Cirque du Soleil and Taste of São Paulo
      • Jan 2015 - May 2020
      • São Paulo

      Management of contracts for sponsors of AMALUNA and OVO, both from Cirque du Soleil, during the Brazilian tour in São Paulo and Rio de Janeiro. Sponsors: Bradesco, L´OR, Banco Original, Riachuelo, Localiza, Melitta, Aggreko, Grand Cru, Lagoa da Barra, Secretaria da Cultura, Diageo, Heineken, Nespresso, Grand Cru, Minalba, Motorola, Phebo.

    • Manager - Consumer Area
      • Jan 2017 - May 2017
      • Barueri, São Paulo

      Redesign of the Consumers Dept and management of the area in order to identify new and better processes internallly and also for the ISO requirementes

    • Diretoria Administrativa - consulting project
      • Aug 2015 - Jul 2016
      • São Paulo Area, Brazil

      Consulting job for the reorganization of the administrative, financial, operacional, customer service, marketing and sales areas.

  • Netza
    • São Paulo Area, Brazil
    • Atendimento
      • Mar 2012 - Jul 2015
      • São Paulo Area, Brazil

      * Management of the Incentive Programs for Samsung Brasil * Responsible for managing the 2014/2015 Incentive Campaign – Vivo Own Stores * Coordination of the Management Meeting 2014 for Volkswagen Brazil for 700 people – 2014* Management of 1900 VIP Vivo guests during the Soccer World Cup in 8 cities – 2014* Consultant for 8 F-1 teams during the Brazilian race regarding F&B supply – 2012 and 2014

  • Traffic Marketing Esportivo
    • São Paulo Area, Brazil
    • Sales and Marketing Executive
      • Jun 2010 - Dec 2011
      • São Paulo Area, Brazil

      - Relationship with clients and prospects- Search for new clients- Sales strategy of sponsorships projects- Negociation of deals and contract rights with clients- Liaison between lawyers and finance areas for the negotiation of contracts- Creation of presentations and other materials to help in the sales process- Analysis and match of products versus clients’ demands- Management of clients’ rights Some clients: Aché/Biosintética, Amanco, Banco BMG, Bertin, Braskem, BR Foods (Sadia/Peridgão), Burger King, C&A, Casas Bahia, Castrol, Citibank/Credicard, Claro, DuPont, EBS, EMS, GM, Google, Grupo Petrópolis, GVT/Vivendi, IBM, Itaú, JAC Motors, JBS Friboi, J&J, L´Oreal, Leroy Merlin, Makita, Mastercard, Michelin, Morumbi Shopping, Motorola, Moto Traxx, Nissan, Novartis, Odebrecht, Oi, Panasonic, Penalty, Pirelli, Porto Seguro, Powerade, Puma, Reckitt Beckinser, Renault, Samsung, Sanofi Aventis, Symantec, Raízen (Shell/Cosan/Esso), Sky, TAM/Lan, Telefonica, Tramontina, Toyota, Visa, Whirpool

  • Citi / Credicard
    • São Paulo Area, Brazil
    • Marketing Manager
      • Nov 2005 - Dec 2009
      • São Paulo Area, Brazil

      - Management of 5 contracts with CIE/T4F (Credicard Hall, Citibank Hall SP, Citibank Hall RJ, Teatro Abril and Pre Sales Contract) and renegotiation of them done in 2009- Management of contracts, organization e participation in events such as Citibank Masters Tour, Credicard Mastercard Tennis Cup, Juniors Cup- Participation as a Supervisor in Events (Diners Club International Golf Classic, Carnival in Salvador, Reveillon in Salvador)- Development and implementation of a project fot the distribuition of free tickets, together with Divina Comédia and Ingresso Rápido, including the development of an exclusive software - Management of contracts, organization of all events for the launching of Citibank Mastercard Black card in 2007

  • Baumon Consultoria
    • São Paulo Area, Brazil
    • Consultant
      • Sep 2001 - Oct 2005
      • São Paulo Area, Brazil

      Company for Intelligence Presentations strongly focused in the specialized use of extraction, structuring and knowledge expression tools. - Prospecting of clients and presentation of the company to the market- Participation in all briefings with clients- Extraction, structuring, expression and conversion of contents in presentations - Participation in the lay-out, conclusion and delivery of all jobs

    • Marketing and Projects Coordinator – Intern (during MBA)
      • May 2000 - Jul 2000
      • São Paulo Area, Brazil

      - Creation and preparation of presentations of the marketing department and responsible for external clients- Development of ideas for promotions and events in Latin America- Follow-up maintenance with the Brazilian branch on all promotions in course- Acting as the liaison between Universal Studios in Miami and the company “juntos.com”- Preparation of after-survey analysis to direct future promotion opportunities

    • Product Manager
      • Feb 1997 - Feb 1999
      • São Paulo Area, Brazil

      - Participation, coordination and development of market surveys and marketing plans for the expansion of the company in the pagers market- Management of contracts with public relations companies, market surveys and advertising agency and responsible for the coordination of all projects- Coordination and development of institutional and retail campaigns with the advertisement agency as well as the development of new packages with the visual programming agency- Participation in the creation of annual budget and control of monthly results- Management and development of marketing strategies such as partnerships, events, fairs and promotions- Coordination of relations with suppliers and distribution channels to control marketing activities- Coordination of the creation, production and distribution of all visual programming items and of promotions for the sales team, products, stores, resellers, clients and distributors- Development and launching the company’s website along with agency Ogilvy Interactive

    • President / Marketing Director Assistant
      • Mar 1988 - Dec 1993
      • São Paulo Area, Brazil

      - Creation, execution and organization of the telemarketing and customer services departments- Responsible for recruiting and training telemarketing and customer services employees- Administration of data management regarding telemarketing and customer services- Planning and participation on events and seminars, local and international travels and conventions- Preparation and presentation of reports for American Express regarding consumer behavior

Education

  • 1999 - 2000
    Thunderbird School of Global Management
    M.B.A, International Management
  • 1997 - 1997
    ESPM Escola Superior de Propaganda e Marketing
    Intensive in marketing, Marketing
  • 1995 - 1995
    FGV - Fundação Getulio Vargas
    - Marketing Administration, Marketing

Suggested Services

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Industry Focus. “Software Development”

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