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Silma Rodriguez R.

Marketing at Comercio Global S. A. (Salones Touché, Glambar y Nailbar)
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Marketing professional with experience in brand management and team leadership.
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Location
Managua, Nicaragua, NI
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Bio

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Silma Rodriguez R. is a seasoned marketing professional with experience in brand management, marketing strategy, and team leadership. She has a strong background in marketing, with a Post Grado Gerencia de Marketing y Trade Marketing degree from Universidad Thomas More, and has worked in various roles including Marketing, Ventas de Proyecto, and Gerente de Mercadeo. She has also developed skills in content creation, social media management, and strategic alliances. She has worked for several companies, including Comercio Global S. A. (Salones Touché, Glambar y Nailbar), Casa Chukera Chik, and Amix S. A., where she has coordinated marketing campaigns, managed social media, and developed strategic partnerships. Currently based in Managua, Nicaragua, Silma has a strong understanding of the local market and has experience working with international brands. She is a creative and results-driven professional with a passion for marketing and business development.

Experience

  • Comercio Global S. A. (Salones Touché, Glambar ...
    • Managua, Nicaragua
    • Marketing
      • Mar 2019 - Dec 2021
      • Managua, Nicaragua

      - Gestión de la comunicación de cada una de las marcas del grupo.- Responsable del equipo de Atención al Cliente y Tráfico.- Coordinar desarrollo de estrategias de mercadeo para las marcas en conjunto conla agencia.- Coordinar la implementación de campañas de comunicación de cada marca concada un...

  • Casa Chukera Chik
    • Managua, Nicaragua
    • Marketing
      • Jan 2019 - May 2019
      • Managua, Nicaragua

      - Creador de contenido- Manejo de Redes Sociales- Implementación de Alianzas Estratégicas- Desarrollo e implementación de campañas estacionales y promociones- Fidelización de clientes y aliados.

  • Amix S. A.
    • Managua, Nicaragua
    • Ventas de Proyecto
      • Jan 2016 - May 2018
      • Managua, Nicaragua

      - Venta de productos de Iluminación LED para proyectos- Asesoría en la industria de iluminación.

  • Dassa
    • Gerente de Mercadeo
      • 2011 - 2012

Education

  • 2015 - 2016
    Universidad Thomas More
  • 2022 -
    University of California, Davis
  • Universidad Iberoamericana de Ciencia y Tecnología
  • Universidad Thomas More

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