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Sijia Lin profile image

Sijia Lin

Co-founder at XSMX studio
Intro Book
Sijia Lin is a seasoned PR and marketing professional with 4+ years of experience, holding various leadership roles, including Co-founder at XSMX studio, Project Director at Backstage Advertising, and a Master's degree in Public Relations from the University of Florida.
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Location
Hangzhou, Zhejiang, China, CN
Skills
  • Public Relations
  • Marketing Communications
  • Corporate Communications
  • Event Management
  • Social Media Marketing
  • Show all
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Bio

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Topline AI
Sijia Lin is a seasoned communications expert with a proven track record of driving success in public relations, marketing communications, and corporate communications. As a co-founder at XSMX studio, she has spearheaded high-profile campaigns and events, leveraging her expertise in social media marketing, media relations, and event management to drive business growth. Lin's extensive experience spans over a decade, with notable stints at Backstage Advertising, where she served as Project Director, and Ogilvy Public Relations Worldwide, as an Associate. Her academic background includes a Master's degree in Public Relations from the University of Florida and a Bachelor's degree in Journalism from Zhejiang University. With expertise in multiple languages and a strong understanding of the Asian market, Lin is well-equipped to navigate complex communications landscapes and drive strategic initiatives for clients and organizations.

Experience

  • XSMX studio
    • Hangzhou, Zhejiang
    • Co-founder
      • Oct 2019 - Present
      • Hangzhou, Zhejiang
  • Backstage Advertising
    • Hangzhou, Zhejiang, China
    • Project Director
      • May 2015 - Oct 2019
      • Hangzhou, Zhejiang, China
  • 农夫山泉
    • 148 Shu Guang Rd., Dragon Sports Center, HANGZH...
    • Branding professional
      • Jan 2013 - Mar 2015
      • 148 Shu Guang Rd., Dragon Sports Center, HANGZH...
  • Yueyin Hotel Management Co. Ltd
    • Hangzhou,China
    • PA & Brand manager
      • May 2012 - Dec 2012
      • Hangzhou,China
  • Backstage Advertising
    • Hangzhou, China
    • Project Manager
      • Dec 2011 - Apr 2012
      • Hangzhou, China

      Radio program producing Philanthropic communicationsPlace branding

  • Ogilvy Public Relations Worldwide
    • Shanghai
    • Associate
      • Sep 2011 - Nov 2011
      • Shanghai

      Digital Influence

  • United Nations
    • Intern
      • Jan 2011 - Mar 2011

      Internship in DPKO, knowledge management team

Education

  • 2009 - 2011
    University of Florida
  • 2005 - 2009
    Zhejiang University

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