Experience

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  UCSF Health

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Editor and Content Strategy Consultant

    • Sep 2018 - Present

    Freelance writer, editor, and content strategist for UCSF Health's patient-facing websites and marketing initiatives.* Write and edit copy for social media ads, display ads, and CRM initiatives* Write and edit medical content for UCSF Health's two patient-facing websites* Help train new editorial hires

  • Manager, Digital Content and Production

    • Sep 2017 - Sep 2018

    * Represented content on cross-functional team planning redesign of ucsfhealth.org* Hired and trained new editors* Received new web content requests, prioritized and assigned work, edited copy

  • Web Editor

    • Jul 2008 - Sep 2017

    * Wrote and edited content for UCSF Health's two patient-facing websites, ucsfhealth.org and ucsfbenioffchildrens.org* Authored content in CMS* Managed and trained freelance writers and web producers* Served as liaison between UCSF clinicians and web team* Managed AdWords campaigns* Tracked site metrics

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  DogTime Media

  • San Francisco, CA

  • Senior Editor

    • Jun 2007 - Aug 2008
    • San Francisco, CA

    Part of the founding editorial team of a popular pet website.* Helped research and write content for the most popular tools, working with subject matter experts and colleagues in design and development* Wrote and edited feature stories and library of breed profiles * Assigned and edited content produced by freelance writers

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  BabyCenter

  • San Francisco Bay Area

  • Associate Editor

    • Apr 2005 - May 2007
    • San Francisco Bay Area

    Helped launch BabyCenter's print magazine, then joined the editorial team of the nation's No. 1 pregnancy and parenting website.* Wrote feature stories for the magazine and website* Produced weekly e-newsletters reaching millions of moms nationwide* Launched one of the site's most popular blogs* Oversaw product recall and news release sections of the site

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  Alternative Medicine Magazine

  • Tiburon, CA

  • Assistant Editor

    • Mar 2003 - Feb 2005
    • Tiburon, CA

    Writer and fact checker for national magazine focused on wellness and alternative medicine. * Pitched stories, interviewed experts, and wrote front-of-the-book pieces and feature stories* Fact checked half the magazine