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Siddharth Deshmukh is a seasoned professional with extensive experience in business development, strategy, and sports management. He has worked with various organizations, including Global e-Cricket Premier League (GEPL), Sportscom Industry Confederation, and Rising Pune FC. Deshmukh holds multiple certifications in sports management and law.

Credentials

  • Sports Team Management
    ITeamUp
    Mar, 2017
    - Apr, 2026
  • Sports Law
    Mylaw Learning Resources Private Limited
    Jan, 2017
    - Apr, 2026

Experience

    • Head of Revenue & Strategic Franchise Relation
      • Jun 2023 - Present
      • Pune, Maharashtra, India

      The biggest joy is to build something from the scratch.Launched largest franchise-based cricket esports and entertainment league in the world. Global e-Cricket Premier League (GEPL) brought to you by JetSynthesys. This remarkable league seamlessly merges the best aspects of cricket, gaming, esports, and entertainment, creating an unparalleled platform for budding young talent to display their immense potential.

  • Sportscom Industry Confederation
    • Pune, Maharashtra, India
    • Member
      • May 2022 - Present
      • Pune, Maharashtra, India

      An acronym for Commerce through Sports, SPORTSCOM is a non-profit apex industry body established to promote the business of manufacturers of sporting goods and service providers to the sports sector while making them globally competitive. Sportscom members comprise of businesses and professionals who provide goods and services to the sports industry.Role of Sportscom1. To advocate an industry standard for sports2. To raise the quality standards and cost competitiveness of the sports industry, relative to global benchmarks.3. To provide an inclusive platform for sports manufacturers, sports infrastructure developers, sports service providers and media & stakeholders advocating for issues based on research.4. To build the capacity of different players in the sports ecosystem and be a knowledge hub for sharing state-of-the-art practices.5. To promote the culture of sports in India by advocating for mainstream fitness and sports in schools.6. To build and nurture talent pool of sports persons.7. To advocate for investments in sports through maximizing business participation.8. To profile and create database of manufacturers of sports goods and service providers to the sports sector.

    • Ambassador - India
      • Oct 2021 - Present
      • India

      The Global Sports Innovation Center powered by Microsoft (GSIC) is a non-profit association that works with the philosophy of a business cluster and building sports ecosystem.As an ambassador for India region, I am assisting sports tech companies in India to explore possibilities of mentorship and support from GSIC

  • Sportsy
    • Pune, Maharashtra, India
    • Sports Talk-Show Host (#LetsTalkSports with Sid Deshmukh)
      • Apr 2020 - Present
      • Pune, Maharashtra, India

      We love sports and we love to talk about it.. #LetsTalkSports with Sid Deshmukh - a talkshow where we interview various experts from global sports industry towards generating educational, aspirational and informative content covering #SportsEducation | #SportsBusiness | #SportsDevelopment | #SportsTech | #SportsCommerce | #SportsCSR | #Athletes | #WomenInSport | #FanEngagement | #SportsCareerGuidance Follow us on social media @sportsysays (Facebook, Instagram, Twitter, TikTok, and LinkedIn) and subscribe to our youtube channel (www.youtube.com/sportsysays) to have access to amazing content.

    • Sports Industry Mentor - founding member of MBA Sports Management
      • Aug 2016 - Present
      • Pune Area, India

      The MBA in Sports Management is a unique combination of business skills and sports. It will invariably seek to engender a well-rounded set of business skills laced with the kind of specialist knowledge that will prepare one for sports management jobs.I am an advisor for Sports Industry Connect for MBA Sports Management program @ www.ssss.edu.in, where I get to enjoy what is close to my heart... Sports..

  • Arimaya Ventures
    • Pune Area, India
    • Founder & Managing Partner | Sports & Tech | Commerce | Management | Development | Sustainability
      • Aug 2014 - Present
      • Pune Area, India

      Arimaya Management Ventures LLP (Arimaya Ventures), a 360-degree management consulting company focusing on helping businesses in Strategy, Commercial Partnerships, Sales & Marketing along with Overall Management (CxO-as-aService). We focus on growth in Sports and Tech Industry. Engagements:Sportsy | BrandActIf | Fanisko | Palladium Group | Genius Sports | SheKicks Academy | Fitket | Showt | KhelNow | RunAdam | Goldengoose | Nutra Suppliments

  • Qatar SportsTech
    • Pune Area, India
    • SportsTech Startup Mentor
      • Aug 2019 - Present
      • Pune Area, India

      Qatar Sportstech is the leading accelerator program by Startupbootcamp for innovative companies in the sports industry. I am involved as a Sports Industry Growth Mentor specifically for India Region

    • Mentor and Advisor
      • Aug 2019 - Present
      • Pune Area, India

      I am a mentor and advisor to SheKicks FA towards the development and expansion of Girl FootballIt is a holistic football training program which is FOR the WOMEN & BY the WOMEN.

  • Rising Pune FC
    • Pune, Maharashtra, India
    • Chief Executive Officer
      • May 2019 - Present
      • Pune, Maharashtra, India

      At Rising Pune FC, respect and team effort is the guidance of the club. To develop the character and determination and passion for the children to compete in the maximum of their possibility. Diet, behaviour, sacrifice, friendship, respect and confidence is some of the target. We do not just see football as a sport but as a real school of life, almost a philosophy. "Being on football field, is like real life. We teach young people to be independent, responsible and be able to take decisions. Game is the name and play is the way… ".We train in Pune at various facilities of our partner academy, 4Lions Academy who is our technical as well as infrastructure partner.At the 4Lions Academy, we have over 150 players (boys and girls) between the age group of 7 to 18. All the players at the 4Lions Academy are put in 3 different levels, such as Entry Level, Advance Level and Elite Level. While Entry level and Advance level players across age groups players under 4Lions Academy, Elite level players in the age group of U12, U13, U14, U15 & U18 play exclusively for our club, Rising Pune FC . This structure helps us in unified training with a right progression plan for our players playing for 4Lions Academy having their ambition to represent Rising Pune FC.In addition to having our boys team, we also have our girls team representing Rising Pune FC. We are registered with PDFA (Pune District Football Association) as well as WIFA (Western India Football Association) and participate in local as well as domestic tournaments with a great success since inception.https://www.instagram.com/risingpunefc/

  • Showt
    • Pune Area, India
    • Strategic Growth Advisor
      • Nov 2017 - Present
      • Pune Area, India

      ‘Showt’ (pronounced 'Shout') is the world’s first global voting platform available in 190 countries in 62 languages and accessible to over 5 billion potential users. www.showt.comAs a Strategic Growth advisor to the founders of Showt, I am helping them to #showt in Sports Industry in the Indian market. Getting Showt to IPL, ISL, PKL, and other sporting leagues and athletes

  • Palladium: Make It Possible
    • Pune, Maharashtra, India
    • Sports Specialist
      • Jan 2022 - Oct 2022
      • Pune, Maharashtra, India

      Associated with The Palladium Group in a Strategy Consulting role designing Pimpri Chinchwad Municipal Corporation's (PCMC) Sports Development and Sustainability project under Municipal Commissioner Mr. Rajesh Patil and assisting Urban Local Bodies for implementing it across the region. Sports Culture | Sports Development | Sports Infrastructure | Sports Sustainability | Sports Education | Competitive Sports Event Hosting

  • BrandActif Ltd
    • Pune, Maharashtra, India
    • Commercial Director - Head India & South Asia
      • Sep 2020 - Oct 2022
      • Pune, Maharashtra, India

      Engage and monetize your video audiences | Create harmonized print and digital experiences | Get your share of the customer e-commerce wallet | Build engaged relationships direct with end-customersWelcome to the world of… Visual CommerceUsing any mobile device, all sources of branded visual imagery, however, and whenever created, can be made digitally interactive / shoppable without any changes to creative. Your customers can buy what they see in any type of media: Broadcaster/OTT | Publisher | Telco | Brand

  • Fanisko
    • Pune, Maharashtra, India
    • Partnerhips & Commercial Head APAC & ME
      • Aug 2020 - Sep 2022
      • Pune, Maharashtra, India

      Drive results through mixed reality experiences for Sports teams, leagues and federations across APAC and ME. Helping sports properties transform the way they connect and communicate with their fans. Help them enhance their brand value and drive sales.IMAGE ACTIVATION | MERCHANDISE SALE | TREASURE HUNT | EXCLUSIVE CONTENT | SPONSOR BRANDED | IN STADIA | OFFLINE | AR GAMINGwww.fanisko.com

    • Principle Consultant Commercial Partnerships – Head South Asia
      • Oct 2019 - May 2020
      • India

      Genius Sports is a leading sports data and technology company with its HQ in London and regional offices around the globe. We provide innovative and data-driven solutions to sports, media and regulated betting markets. We collect, distribute and commercialize sports data as well as develop sports-focused software products for rights holders - from the grassroots and semi-professional through to the elite professional level.In my current role as Principle Consultant, I am heading the Indian Subcontinent for Genius Sports South Asia.

  • RunAdam
    • Pune Area, India
    • Strategic Growth Advisor
      • Jan 2018 - Mar 2020
      • Pune Area, India

      Run Adam is on a mission to radically redefine the sports ecosystem. The prime objective of this initiative is to bring out a digital platform that will bridge the disjoint links in the sports fraternity.Educational institutes, sports academies, players, sports and support personnel being the subject in this environment, come with varied strengths and needs. The platform is conceived with the capacity to leverage technology to optimize resources, foster the use of analytics in enhancing skills, mobilize funds and promote sporting culture to grass-roots.

  • Khel Now
    • Pune Area, India
    • Chief Executive Officer
      • Jan 2018 - Nov 2018
      • Pune Area, India

      Khel Now (www.khelnow.com) - Play is the way! is a most exciting platform for fan engagement using most relevant and meaningful Sports Content for currently in football / soccer. With over 100k active users on platform and over 1.3 million dedicated followers across social media, Khel Now has helped Indian Football on world map. As a CEO, I was deriving and driving towards our GOAL... Play is the way!

    • Head of Talent Representation & Sponsorships
      • Jan 2018 - Nov 2018
      • Pune Area, India

      Anglian Sports is India’s premier sports advisory and management company. We provide comprehensive and quality advisory services to top Indian and international sports professionals, teams and sport-related businesses as well as to corporations who wish to support and participate in Indian sports. In addition to helping individuals as well as clubs unlock their marketing potential, we work with global and local brands to create unique sporting solutions and properties across India.I was heading Talent Managment, Alliances & Sponsorship division for Anglian Sports globally

  • Rhiti Sports Management (P) Ltd.
    • Mumbai, Maharashtra, India
    • Head of Business (Sports, Entertainment & Consulting)
      • Jul 2017 - Jan 2018
      • Mumbai, Maharashtra, India

      #IMSEVENRhiti Sports, one of the most prestigious Sports Management firm from India with its operations across US, UK, UAE, India & Singapore. I am heading global Sports & Entertainment business of Rhiti Sports which includes Celebrity Management, Event Management, Sports Consulting, Sports Technology Platform, Sports Property Incubation and Management, Sporting Media Content building & management.Exclusively managing Indian Icon MS Dhoni - Mahi, South African captain Faf, Indian Ironman Dr. Kaustubh Radkar, Master of swing Bhuvaneshwar Kumar and many others... Exclusively handling renowned sporting properties such as Chennai Super Kings (CSK), Chennaiyian FC (ISL Club), Ranchi Rays (HIL club) & Bike Festival of India (BFI).Building Sports Consulting business and enhancing Sports Technology Platform DrCricket7Strategic advisor to CMD’s office for growth in Sports, Fitness, Retail & Entertainment industry.#Sportainment at its best...

  • EDUGILD
    • Pune Area, India
    • EduTech Startup Accelerator Mentor (Product Specialist)
      • Aug 2015 - Dec 2017
      • Pune Area, India

      Brainchild of Dr. Sunil Karad, Trustee & Executive Director, MIT Group Of Institutes, EDUGILD is India's First "EduTech Startup Accelerator"​ Program. Based in Pune, EDUGILD offers a 16-week intensive mentorship and product realization program to any start-up in the world with creative technology-based ideas to improve and enhance the "learning experience"​ (our definition of EduTech) in any field. Other mentors are the Managing Directors of Kirloskar, SHARP, Chief Sales & Marketing Officer of Dainik Bhaskar Group and senior global execs from Microsoft, Pearson, AVAYA etc.Successfully completed 3 batches by 2017Trying to make a difference by investing in Future... thats "Education"

  • Raw Engineering
    • Pune Area, India
    • Digital Transformation (Fan Engagement thru Smart Connected Arena) in Sports Industry
      • Apr 2016 - Jun 2017
      • Pune Area, India

      Program Management with Sales & Partnership for Digital Transformation in Sports and Retail industry at www.built.io (platform division of Raw Engineering) an award winning leader in Digital Business Platform transformation. Head of APAC business and program manager for global clients Built.io’s platforms are pioneers in Digital Transformation in Sports Industry and we are the proud creators of World’s 1st Smart Connected Sports Arena for Sacramento Kings (NBA team in the US).Built.io is a SaaS company with 3 award winning service-backed, enterprise-level products:1. Built.io Flow (https://www.built.io/products/flow/overview) - an integration-as-a-service platform (iPaaS) for APIs. 2. Built.io Contentstack (https://www.built.io/products/contentstack/overview) - A cloud-based, API-first, mobile-optimized Headless content management system (CMS), delivers content across mobile and web channels. 3. Built.io Backend (https://www.built.io/products/backend/overview) - The leading enterprise mobile Backend-as-a-Service (mBaaS) to accelerates mobile application development. Some of our industry recognitions include: Cool Vendor by Gartner, Prominent MBaaS vendor by Forrester, IoT Top Innovator by Integrate to name a few.

    • Sports Management Consultant
      • Apr 2013 - Jun 2017
      • Pune Area, India

      Worked on multiple Sports Consulting assignment for Kshatriya Sports Pvt Ltd, who is part of Indian Football Evolution Ltd (IFE) which is a UK based MNC with offices in Sweden and India. IFE is a company which caters to all international football clubs across the globe such as English Premier Clubs, Italian Serie A Clubs, Spanish La Liga Clubs, India Super League and many more. The company has helped in growing the football industry in the Indian market and is one of the pioneers in India to implement projects which will benefit the football fraternity as well as the country.

    • India
    • Information Technology & Services
    • 700 & Above Employee
    • Director - Strategic Accounts - Global
      • Apr 2013 - Jun 2014

      Moved back to India to continue to work with Mindtree's Strategic Global Account Management team aligned with Mindtree's growth strategy.In this role in Mindtree's Strategic Account Management & Program Management, I was involved in assisting Large Global Semiconductor companies build competitive edge by leveraging Mindtree's Outsourced Software Product Engineering Services. Learning from this role:"How to work with large enterprises in Account Farming capacity, this is a different world all together" - Global Account Manager for largest Chip Manufacturer..Highlight of this tenure "Extensive work on a proposal and next steps to "win" Preferred PES Supplier status for Mindtree"... Worked out of Mindtree's Pune location focusing on Strategic Semicon customers across US, Europe, APAC (including China) and ANZ region.

    • Regional Director - Business Development - US West
      • Apr 2010 - Apr 2013

      Responsible for Mindtree's Software Product Engineering Services division focusing on Program Managment, Business Development and Strategic Account Management for US West and Mid West.Using my global experience of working with established Internet Properties to emerging Startups, to help grow Mindtree's Internet ISV incubation center.Also assisting Global Startups in Internet Business to meet their requirements from White Boarding to Alpha - Beta launch.Learning continues in different geography, different role and responsibility.In past 3 years, I learnt about:"Entrepreneurship is contagious in bay area”“No idea is small or big, execution plan and clarity of thought is..”Met with lot of game changers / though leaders and learnt one thing - "Follow your heart and passion"And learning continued to mid-size IT company with larger role and responsibility..

    • Regional Director - Business Development - India
      • Jan 2009 - Apr 2010

      Responsible for Mindtree's Software Product Engineering Services division focusing on Program Managment, Business Development and Strategic Account Management for India.With over 8 years in corporate life by now, 1st entry to mid-management level. Very exciting role and company and was always curious about Ashok Soota and Subroto Bagchi as leaders. Learning curve suddenly became very sharp though various encounters. Merger period of AztecSoft and Mindtree was an interesting period as well. Tried my hands on traditional IT Services business as well. Had always interacted with CEO, CTO and VP Engineering but it was different experience interacting with CIOs and Procurement guys for business.In these 3 years by now, I learnt about:"Importance of responsibility and accountability.""How to build a brand” – Subroto Bagchi – VC and Gardner – Mindtree Ltd."How trust and unity helps in a company’s turbulent period” – Ashok Soota’s exit from Mindtree“Importance of Eye for detail and very good articulation of thoughts” – Suhas Mallya – Solution Architect and Technical Pre Sales and a good friend“The biggest international game is not Soccer, not cricket, not golf.. but its $$$$” – integral part of economic meltdown and recession with US and European crises.And learning continued to mid-size IT company with larger role and responsibility..

  • GlobalLogic
    • Pune Area, India
    • Manager - Sales - APAC
      • Jul 2007 - Jan 2009
      • Pune Area, India

      Responsible for taking GlobalLogic's Software Product Engineering Services to Software Companies in APAC region focusing on Program Management, Business Development and Strategic Account Management.Learning continued from small Indian IT company to large Indian IT Company to a complete Global company 9 (India, China, Ukraine, Israel, UK offshore teams). Very interesting time learning importance of Sales..In these 2 years, I learnt about:"How it feels to work with an American company with cultural diversity " – GlobalLogic, American company with strong Ukraine and China setups."How to be cheerful even in tough situations” – Chetan Kohli – Head APAC Business"Even if you are founder of the company, its important to understand your strengths and weaknesses and take decisions towards growth of the company” – 4 co-founders of GlobalLogic reporting into an outsider, CEO Peter Harrison“Eye for detail” – Peter Harrison, CEO GlobalLogic“Asian market is completely different ball game compared to US and European markets” – my role as Manager Sales - APACAnd learning continued to mid-size IT company with larger role and responsibility..

  • Tech Mahindra
    • Pune Area, India
    • Associate Manager - Business Development - Europe
      • Nov 2006 - Jul 2007
      • Pune Area, India

      Worked with TechMahindra's Europe division to establish presence in Software Product Engineering Services to Software Companies in Europe region focusing on PreSales, Bid Managment, Project Managment, Business Development and Strategic Account Management.A very small stint but very eventful.. 1st time with a large Indian IT giant (30k+ people) and learnt about how it feels to be a small fish in a big pond.. Didn't enjoy the feeling but the experience was really helpful for my personal and professional growth. In these 8 months, I learnt about:"How management face market pressure (public listed company)" Strategy meetings for Europe Geo with Management"How to be a hard core sales person" from Mr. CP Gurnani – Then president @ TechMahindra"How European market is different than US market" – Business Development for Europe geoDecided to play differently... I was hungry for more learning..

  • Persistent System
    • Pune Area, India
    • Member Business Development
      • Oct 2004 - Nov 2006
      • Pune Area, India

      Instrumental in setting up Corporate Strategy team along with COO to setup short term - medium term and long term revenue and operational strategy. Moved on to work with Business Development team focusing on Pre-sales and Sales towards Persistent's Software Product Engineering Services to Global Software Companies.Learning continued from Banking sector to Software sector. and true start to my IT career.. Major wardrobe change - No need for Tie and formal shirts / pants... Welcome to world of semi-formal, casual dressing.. Interactions with PhDs and geeks.. 1st glimpse of Global World and a different life.In these 3 years, I learnt about:"How networking is the most important thing besides knowledge" from Dr. Anand Deshpande – MD @ Persistent Systems, "How to manage subordinates and various individuals" from Mr. Shailesh Gogate – Manager Business Development @ Persistent System"How it feels to close your 1st International deal" – 1st US client from Lead Identification to Cold Calling to Closure in PersistentAnd my playing improved and entered revenue game..

  • Axis Bank
    • Mumbai Area, India
    • Deputy Manager - IT
      • Jul 2002 - Oct 2004
      • Mumbai Area, India

      Worked with Central Data Center IT group for developing softwares for SMEs. Handled Program Managment, Business Analysis for Government Business in Axis Bank's IT department.My Professional life learning started here.. 1st encounter with Corporate world as a management trainee and started with biggies from Financial Sector. Important 3 years in my life taught me to work with various people through various situations..In these 3 years, I learnt about: "How to mix Knowledge and Authority" from Mr. Amitabh Tripathi - Controller of Accounts at Government of India, "Grace in handling corporate life with lot of knowledge" from Mr. Rajeev Panikath - SVP Technology and Retail @ Axis Bank, "How to build Inter-personal relations" from Mr. Prem Chand - VP HR and Admin @ Axis Bank"How sharing is important part of growth" from Srutaban Mukhopadhyay (Baan) - Fellow Management Trainee from IIT LucknowAnd I started playing...

Education

  • 2001 - 2002
    Symbiosis Institute of Business Management, Pune
    PGD, Human Resource
  • 2004 - 2005
    Indian Institute of Technology, Bombay
    Certification Diploma, Corporate Strategies and Business Policies
  • 2000 - 2002
    Symbiosis Institute of Computer Studies and Research
    MBA-IT, Computer Management
  • 2013 - 2014
    COEM - College of Event and Media, Pune
    PGD - Sports Management, Sports Consulting
  • 1996 - 2000
    University of Pune
    BCS - Modern College, Pune, Computer Science
  • 1994 - 1996
    Mithibai College
    HSC, Science
  • 1990 - 1994
    Utkarsha Vidyalaya, Virar
    SSC

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