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Bio

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Siba Tarassoly is a seasoned hospitality professional with 17 years of experience in sales, event planning, and leadership. She has a strong background in food and beverage, meeting planning, and wedding planning, with expertise in building long-term business growth and improving customer satisfaction. She holds multiple certifications, including Certified Meeting Professional (CMP), Certified Wedding Planner, and Certified Interior Designer.

Credentials

  • Real Estate Sales Associate
    CALIFORNIA ASSOCIATION OF REALTORS®
    May, 2021
    - May, 2026
  • Certified Interior Designer
    New York Institute of Art and Design
    Aug, 2020
    - May, 2026
  • Certified Event Planner
    Marriott International
  • Certified Meeting Professional (CMP)
    Events Industry Council

Experience

    • Senior Catering Sales Executive - San Francisco Marriott Marquis
      • Aug 2019 - Present

      ● Exceeded annual sales goals● Built relationships with clients and the community to establish long-term business growth ● Created and launched new online marketing strategies that resulted in 25% sales increase for local markets which includes galas, non-profit special events and large corporate meetings / conventions.

    • Senior Catering Sales Executive - JW Marriott San Francisco Union Square
      • Feb 2012 - Jul 2019

      ● Exceeded annual sales goals by an average of 135% for 7 consecutive years.● Increased year over year revenue for the JP Morgan Healthcare Conference by 22%.● Built relationships with customers and the community to establish long-term business growth● Created and launched new online marketing strategies that resulted in 25% sales increase for local markets

    • Director of Event Planning - JW Marriott San Francisco Union Square
      • Oct 2006 - Feb 2012

      ● Surpassed annual goals for 6 consecutive years ● Increased customer satisfaction scores by 18% with top 3 ranking for 2009-2012 including #1 in the brand ● Supported the regional and property sales teams with proposals, contracting and event logistics ● Cultivated long term relationships resulting in a large percentage of return business. ● Reviewed operational records and reports to project sales and determine profitability ● Created and launched new strategies to increase overall profitability and guest satisfaction ● Planned and directed staff training and performance evaluation

  • Pan Pacific Hotels Group
    • San Francisco, California, United States
    • Director Of Convention Services
      • May 2001 - Mar 2006
      • San Francisco, California, United States

      ● Created and implemented new strategies resulting in a profit increase of 32% ● Spearheaded new Marketing campaign to improve capture ratio in Local Markets ● Executive Committee member ● Managed (2) Managers and (3) Administrative Assistants

Education

  • 1988 - 1992
    Academy of Art University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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