Experience

• 

  MELLOHAWK Logistics Inc.

  • Digital Marketing Consultant

    • Mar 2018 - Jul 2018

• 

  Sutra Decor

  • New Delhi Area, India

  • Ecommerce Analyst

    • Feb 2017 - Feb 2018
    • New Delhi Area, India

     Derived high growth skus, to market them to 10 e-commerce portals leading to revenue of $20,000/ month Built innovative user experience strategies with better content, ads and images Studied competitor & best in class trends to correctly price products causing 3 times faster inventory turns Supported development of ecommerce portal, segregating requirements into functional and non-functional categories

• 

  KareerMatrix.com

  • Senior Manager

    • Jun 2016 - Jan 2017

     Understood customer needs based on user testing and research to increase usability of self-service mode for recruitment from 5% to 50% in 10 months Led research and testing of purposeful innovation designed to transform User Experience (UX) Measured website performance conducted A/B tests using Google Analytics and Adobe Analytics Conducted customer Journey Mapping to identify opportunity for improvement, reduced bounce rate by 5%

• 

  Vodafone

  • India

  • Marketing Analyst

    • Jun 2007 - Dec 2014
    • India

    Manage multiple projects for $2 million monthly revenue line with 20% like for like growthUnderstood user needs through research to improve the existing experiences and NPS scores by 10%Designed campaigns including opportunity sizing, targeting, segmentation, and post mortem analysis Analyzed data sets of 1 million customers to create predictive models for product pricingEstablished and led cross functional project teams to deliver on strategic projects; fixed line rollout Acquired knowledge of a new technology to become subject matter expert on ‘3G’Targeted market segments based on brand positioning to improve ‘3G’ usage from 50% to 450%Displayed strong organizational skills to collaborate with strategic leadership and set goals for performance