Experience

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  WorkSafeBC

  • Digital Marketing Advisor

    • Jul 2018 - Present

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  Independent

  • Vancouver, Canada Area

  • Digital Marketer

    • Jul 2011 - Present
    • Vancouver, Canada Area

    Developing multi-channel strategy to promote client's products and services online. Includes:- Content development for blogs and Linkedin posts- Website Management- Lead Generation - Email Marketing and Newsletters- SEO - Media Management- Collateral Creation

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  TuGo Insurance

  • Vancouver, Canada Area

  • Digital Marketing Specialist

    • Oct 2015 - Jul 2018
    • Vancouver, Canada Area

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  VidWrx

  • Vancouver, Canada Area

  • Marketing Specialist

    • Oct 2014 - Oct 2015
    • Vancouver, Canada Area

    - Content strategy and creation for blogs & lead-gen resources- Social media marketing & engagement on Twitter & Linkedin- Email marketing & newsletter creation- Collateral creation and managing the asset library

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  Nature's Expression

  • Richmond, BC

  • Marketing Communications Specialist

    • Jun 2011 - Feb 2013
    • Richmond, BC

    My role at Nature's Expression was to build and enhance the company's image as a preferred partner for wholesale gifts and souvenirs in Canada. Key achievements include: - Initiated and implemented a campaign and content calendar- Successful email marketing campaigns that generated a revenue of over $150,000 dollars in 6 months- Initiated a PPC Google Adwords campaign that achieved an avg. CTR of 3.5%- Revived the website to add ecommerce functionalities and optimized it for search rankings (SEO)- Re-branded the email newsletter and achieved an increase of over 45% in subscriber base

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  Ace Derivatives & Commodity Exchange Ltd.

  • Sr. Manager - Marketing

    • Aug 2010 - Oct 2010

    Spearheaded entire gamut of marketing activities till the exchange went live in Oct 2010. Planned and executed all marketing communication efforts including brand consistency, public relations & corporate communication, advertising, trade shows, collateral material, website and content management.

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  Kotak Life Insurance

  • Mumbai Area, India

  • Sr. Manager - Marketing

    • Jun 2006 - Aug 2010
    • Mumbai Area, India

    Started as a trainee and worked on multiple profiles including corporate communications, branding, media buying and planning, product management, channel support and event management. Also worked on independent projects & assignments in areas like internet strategy, cost rationalization and CRM / predictive analytics