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Shun-yuan (Pamela) Yang is a seasoned marketing professional with 10+ years of experience in various industries, including finance, education, and technology. She has a strong background in marketing, communications, and project management, with expertise in social media, content strategy, and team leadership. Yang holds a Bachelor's Degree in Marketing/Marketing Management from the University of Bath and has completed an International Foundation Programme at City of Bath College.

Credentials

  • Sprint Programme Development
    The Springboard Consultancy
    Feb, 2016
    - Apr, 2026

Experience

    • Account Manager
      • Dec 2022 - Present

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Key Account Associate
      • Dec 2021 - Nov 2022

    • Senior Product Support Representative
      • Apr 2021 - Dec 2021

    • Product Support Analyst - Enterprise Lead
      • Sep 2019 - Apr 2021

      Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time analysis.

  • Lion & Lion
    • Singapore
    • Client Service Executive
      • Jan 2018 - Jul 2018
      • Singapore

      • Coordinated major client’s Singapore and Malaysia FIFA campaign, where I planned the project schedule and was required to critically consider elements such as stakeholder availability, production lead time and budget constraints. Post-campaign, I help to evaluate the campaign performance via metrics such as engagement, impression and sentiment analysis to provide valuable insights for future campaigns.• Worked closely with our CoE in Malaysia, I gained insights on how to collaborate effectively in multi-cultural context to motivate one another and developed the ability conduct remote meetings.• Able to self-learn the mechanism of a new media format by proactively liaising withexternal stakeholders to come up with a comprehensive media execution plan for the client.• Accomplished Google Ad Certification and Facebook Blueprint Certification within 6 months to ensure I was able to communicate with my clients in a professional manner to build trusted relationships.

    • Marketing and Communications Intern
      • Jun 2017 - Jan 2018
      • Shanghai City, China

      • Responsible for running the official WeChat account and developed social media content strategy through team discussions with other interns. I was able to communicate collaboratively and effectively to incorporate different ideas and develop an overall content strategy.• Organised monthly conferences with an average of 80 participants, I was required to be able to communicate clearly during live streaming and to be agile in order to deal with any sudden incidents, ensuring the events run smoothly and things are up to standard.• Was facing low attendance rate with one series of event, I participated in exploring specific networks, such as alumni networks instead of mass-targeting on WeChat, as an alternative solution. This has successfully helped to increased participants’ attendance rate by 63%.

    • United Kingdom
    • Higher Education
    • 300 - 400 Employee
    • Peer Mentor
      • Apr 2016 - Jun 2017

      • Help freshers to settle in at university, both academically and socially.• Organise regular events to update peers' with relevant information. • Provide crucial support before coursework deadlines and exams.

    • Student Ambassador
      • Sep 2015 - May 2017

      • Provide crucial support during Open days and to convey a positive image of the university, which requires to introduce key features to parents and students.• Promote the School of Management by understanding what type of questions might be asked and to what extend can I answer.

  • Cathay United Bank
    • Taichung City, Taiwan
    • Summer Intern
      • Jun 2016 - Aug 2016
      • Taichung City, Taiwan

      • Assisted senior’s research on industry-wide reports and the preparation of launching new projects.• Analysed financial statements of companies by using Excel and assess the potential risks.• Acted as the first point of contact when customers visit the bank and to ensure customers have agood experience.

    • Customer Service Assistant
      • Jul 2014 - Aug 2014

      * Communication and analytical skills: when presenting different programmes to parents and recommending the most suitable one.* Professionalism and telephone manner: often is the first point of contact for potential clients.* Ability to prioritise several tasks and make difficult decisions in a busy environment.

Education

  • 2015 - 2019
    University of Bath
    Bachelor’s Degree, Marketing/Marketing Management, General
  • 2014 - 2015
    City of Bath College
    International Foundation Programme, Marketing/Marketing Management, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Transportation, Logistics, Supply Chain and Storage”

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