Experience

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  Level SuperMind

  • India
  • Wellness and Fitness Services
  • 1 - 100 Employee

  • Senior UI UX designer

    • Feb 2024 - Present

  • UI UX designer

    • Sep 2023 - Present

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  Crown Private School

  • United Arab Emirates

  • Head of Marketing, design, and social media

    • May 2022 - Aug 2023
    • United Arab Emirates

    Design:Conceptualised and designed 24 static promotional advertisements for new admissions for 2 schools across 3 digital marketing platforms: Facebook, Instagram and google. Designed, copy wrote and built UI/UX designs for 2 website landing pages for the admissions campaign.Designed marketing collateral materials including 6 billboard ad campaigns, 4 promotional flyers, and presentation material in English and Arabic for 2 schools.Designed education material for the school such as school certificates, informational posters, study material, and school event displays. Designed over 50 social media posts. Designed the brand identity for Crown American School.Redesigned the school brochure for Crown Private School.Marketing:Ideated, planned and executed bi-annual online and offline ad campaigns in collaboration with a team to generate 18 new admissions to the school generating a revenue of AED 3,60,000. Strategised, executed and tracked a digital marketing campaign across 3 platforms to increase brand recognition , generating over 120000 website clicks, tripling the numbers from the previous year. Exceeded all targets for brand awareness and trust by 50% with 328 inquires forms filled, 400 calls to the school from prospective parents. Set up a marketing funnel and CRM system to increase walk ins to school by 50%, initiating 92 new walk ins to the school.Created a campaign to get 32 genuine 4 star google reviews and ratings of from school parents. Social media:Planned an annual social media calendar, with post, story and reel ideas for Instagram and Facebook.Built a community of school parents by producing and posting daily content for Instagram and Facebook. Increased Facebook and Instagram parent participation through consistent posting of engaging content.Created content for daily stories, reels, and static posts for Instagram and Facebook.

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  Papa Don't Preach by Shubhika

  • Mumbai, Maharashtra, India

  • Asst. art director + visual designer

    • Jan 2022 - Mar 2022
    • Mumbai, Maharashtra, India

    Produced sketches, storyboards, and mood boards to visualise shoot campaign ideas and themes.Created a visual narrative for the annual collection campaign based on marketing strategy, strategic positioning and target audience.Collaborated with multiple departments i.e., social media, photography, model/talent etc to manage, delegate responsibilities and schedule and efficiently meet deadlines. Designed the official Papa Don’t Preach Communications brand guide and official PDP Employee Handbook. Ideated and designed social media graphics and posts to promote sales of Papa Don’t Preach accessories. Illustrated and designed graphic patterns for fabrics utilised in the PAPA 2021 collection.

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  Crittr Pvt. Ltd.

  • Mumbai, Maharashtra, India

  • Co-Founder, UI UX designer, CEO

    • Aug 2019 - Dec 2021
    • Mumbai, Maharashtra, India

    Designed 2 mobile applications and 1 webpage from scratch: Crittr customer app and Crittr service appConducted extensive task analysis to design the system and the back-end software for management of both the apps, execute daily services, and provide customer support. Built a business that served 4000 customers by addressing the need for efficiency, safety, quality, standardisation, and price transparency of pet services.Designed, planned and executed ad campaigns owing to which Crittr received unprompted praise and publicity from India's #1 leading radio station (91.1 FM) and India's third-largest mid-day newspaper, Mid-day.Participated in all aspects of business development from conducting research on market segmentation, pricing, product testing and competitor analysis sprints to develop a luxury niche in untapped markets, thereby acquiring over 10 patrons who are celebrities.Went through seed round of funding to raise INR 10,00,000 in venture capital via business presentations and stakeholder management.Hired, trained, and retained 20 number of employees the core team, and upto 150 service partners while maintaining profit.Retained 4000 repeat customers within the first 1 year by developing, maintaining, and executing a company vision that falls in line with premium service.

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  Point Blank Advertising

  • Mumbai, India

  • UI UX designer

    • Dec 2018 - Aug 2019
    • Mumbai, India

    Conducted extensive UX research using 2 focus groups, 50 surveys, 15 one-one interviews to confirm positive causal relationship between gaming and efficient learning.Designed a gaming app for pharmaceutical companies to train their medical representatives on the go, i.e, in between sales visits by created 2 UI design themes: with 25 screens each, with the final selected design undergoing 3 approval iterations after usability testing. Conducted A/B testing, and usability testing on initial design UI prototypes through interviews, and multiple focus groups.Completed UI design for KOL connect, an app run on ad revenue from pharmaceutical companies, that connects key opinion leaders across the country to exchange valuable information on drug molecules, recent medical breakthroughs and general medical knowledge from experts to other medical practitioners across the country.

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  DesignHex

  • Mumbai, India

  • Graphic Designer

    • Jun 2016 - May 2017
    • Mumbai, India

    Created 10 mood-boards and 5 site vision boards across 5 projects that were valued at INR 50,00,000 combinedLead client relationships through presenting site designs, acquiring approvals, working with interior design team to implement iterations based on client feedback, conducting client meetings with 5 sets of clients.Managed site execution through vendor management across 12 vendors and carpentry, plumbing and electrical labor resources valued at INR 50,00,000 Designed 2 of original in-site furniture pieces for luxury office spaces catered to executives through sketching, prototyping, working with the carpentry team to build, furnish it to be dispatched to the final.