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Shruti Rk is a seasoned professional with expertise in visual merchandising, market research, marketing communications, and management. She has worked in various roles, including Visual Merchandising Intern at ITC Limited, Online Business Operations at Arvind Lifestyle Brands Limited, and Administration & HR at Red Pepper Events Doha. Shruti holds a Master's degree in Fashion Management from the National Institute of Fashion Technology.

Experience

    • Administration & HR
      • Jul 2017 - Jan 2018
      • Doha, Qatar

    • India
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Online Business Operations
      • Feb 2016 - Mar 2017

      Responsible for driving sales across all digital partner channels with a strong focus on reporting, analysis and extracting data to trade the online business and improve the operational process.• Partner closely with marketing teams to drive site traffic through promotions, campaigns & other external marketing efforts.• Provide analytical support to the Finance manager and the Merchandisers to optimize the business.• Raise and process the Purchase orders and Purchase Indents and their margin calculations in discussion with the Finance team.• Work with the company’s and the channel partner’s Warehouse team to drive deliveries and improve replenishment.• Act as the main point of contact for the channel partners queries and customer related issues.

    • Supply Chain Management- Interim Period
      • Sep 2016 - Dec 2016

      • Worked closely with the Merchandising team, Operations team and the Warehouse & Logistics team to manage demand changes.• Maintained optimum stock levels through regular delivery and minimized loss of sales as a single point of contact.• Raise and process the governmental transport permits- local and interstate

    • Senior Executive- Retail HR and Training Coordinator
      • Jun 2014 - Feb 2016
      • Banglore

      People management role whereby responsible for coordinating with key stakeholders on all the important heads –o Hiring & Inductiono Trainingo Employee engagement & Welfareo Compensation and BenefitHiring & Induction Role-• Involved in Recruitment Cycle, On- Boarding,Joining Formalities, Employee Records Management, Handling Employee Grievances Exit Management .Training and Development Role-• Developed, delivered and evaluated various types of training by utilizing existing resources that enhance skills to address organizational development gaps by working with subject matter expertsEmployee Engagement & Welfare Role-• Designed content and gathered information from a variety of sources to create engaging learning activities to increase organizational effectiveness and leverage events to sustain dialogue.Compensation & Benefit Role- • Ensured accurate and on-time submissions of all Incentive reports for all three brands.• Designed and implemented new incentive programs in compliance with internal laws and procedures on discussion with various stakeholders.

  • Bata India Limited
    • New Delhi Area, India
    • Retail operations Intern
      • Jan 2014 - May 2014
      • New Delhi Area, India

      Regular store visits, covering one district at a time, to review and understand new concepts of retail operations. Project: Understanding how KPI’s (Key Performance Indicators) play an important role in driving the behaviors and actions undertaken during store operations. • Deciphering alignment of KPI’s with business level objectives to enhance sales such as Sales per Linear feet.• Reporting and monitoring the progress of the KPI’s measured regularly.• Assisted in the relaunch of a prime store in a prominent Mall with the international VM team.• Created look book catalogue for the spring-summer collection. Developed concept, styled & directed photo shoot and produced catalogue layout. Idea appreciated and implemented by the brand later.

  • ITC Limited
    • Gurgaon, India
    • Visual Merchandising Intern
      • May 2013 - Jul 2013
      • Gurgaon, India

      Research-Market survey, analysis, forecast, concepts, trends. Study the forecasting-Trend for markets. Understanding strategy for Visual Merchandising for Wills Lifestyle and John Players in line with business strategy and direction. Comprehending Inspiration and engagement of the consumer on different levels on the basis of Window set-ups.

Education

  • 2012 - 2014
    National Institute of Fashion Technology
    Master's degree, Fashion Management
  • 2008 - 2011
    Hansraj College
    Bachelor of Science (BSc), Life Sciences
  • 1995 - 2008
    Mater Dei School
    Convent High School

Suggested Services

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Industry Focus. “Events Services”

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